{"id":104547,"date":"2024-09-03T10:14:10","date_gmt":"2024-09-03T08:14:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104547"},"modified":"2024-09-03T10:14:12","modified_gmt":"2024-09-03T08:14:12","slug":"lidl-mise-sur-le-football-avec-un-nouveau-partenariat-uefa","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-mise-sur-le-football-avec-un-nouveau-partenariat-uefa\/","title":{"rendered":"Lidl mise sur le football avec un nouveau partenariat UEFA"},"content":{"rendered":"\n

Lidl <\/strong>devient partenaire officiel de l’UEFA Europa League et de l’UEFA Conference League pour trois ans. Son parrainage de l’Eurocup cet \u00e9t\u00e9 fut un succ\u00e8s.<\/p>\n\n\n\n

16 millions de nouveaux clients<\/h2>\n\n\n\n

Le nouveau partenariat est le prolongement d’une collaboration fructueuse dans le cadre de l’Eurocup, explique le discounter allemand. Le distributeur a attir\u00e9 16 millions de nouveaux clients dans son application Lidl Plus et a distribu\u00e9 91 tonnes de fruits aux supporters de football sur place.<\/p>\n\n\n\n

Lidl aurait \u00e9t\u00e9 la marque partenaire la plus remarqu\u00e9e : plus de la moiti\u00e9 des t\u00e9l\u00e9spectateurs ont identifi\u00e9 la cha\u00eene comme marque partenaire plus rapidement que les autres partenaires, selon YouGov. Il s’agit d’une augmentation de 32 % par rapport \u00e0 la p\u00e9riode pr\u00e9c\u00e9dant le tournoi.<\/p>\n\n\n\n

De 2024 \u00e0 2027, Lidl pourra s’appeler \u00ab Fresh Fruit Partner \u00bb (partenaire des fruits frais) de l’UEFA Europa League et l’UEFA Conference League. Le discounter sera non seulement pr\u00e9sent avec de la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision, dans les stades et sur les panneaux publicitaires, mais il vendra \u00e9galement des produits frais dans les stades et m\u00e8nera des actions dans les supermarch\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lidl devient partenaire officiel de l’UEFA Europa League et de l’UEFA Conference League pour trois ans. Son parrainage de l’Eurocup cet \u00e9t\u00e9 fut un succ\u00e8s.<\/p>\n","protected":false},"author":5,"featured_media":104543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[204],"topic":[488],"region":[243],"class_list":["post-104547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","topic-marketing","region-europe"],"acf":[],"yoast_head":"\nLidl mise sur le football avec un nouveau partenariat UEFA - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl devient partenaire officiel de l'UEFA Europa League et de l'UEFA Conference League. 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