{"id":104581,"date":"2024-09-04T09:33:28","date_gmt":"2024-09-04T07:33:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104581"},"modified":"2024-09-04T09:33:30","modified_gmt":"2024-09-04T07:33:30","slug":"pourquoi-les-consommateurs-de-luxe-aspirants-ne-sont-pas-a-dedaigner","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-les-consommateurs-de-luxe-aspirants-ne-sont-pas-a-dedaigner\/","title":{"rendered":"Pourquoi les consommateurs de luxe \u00ab aspirants \u00bb ne sont pas \u00e0 d\u00e9daigner"},"content":{"rendered":"\n<p>Face aux d\u00e9fis \u00e9conomiques, les marques de luxe se recentrent sur les consommateurs fortun\u00e9s pour soutenir leur croissance. Toutefois, un nouveau rapport de McKinsey met en \u00e9vidence l&rsquo;importance des consommateurs en qu\u00eate de prestige (ALC) sur le march\u00e9 du luxe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comprendre les aspirations<\/h2>\n\n\n\n<p>Les consommateurs de luxe aspirationnels sont devenus un sujet br\u00fblant : diluent-ils l&rsquo;image d&rsquo;une marque ou sont-ils les clients fid\u00e8les de l&rsquo;avenir ? Les marques de luxe doivent-elles continuer \u00e0 r\u00e9pondre \u00e0 leurs besoins &#8211; et miser sur le volume &#8211; ou redevenir plus exclusives pour conqu\u00e9rir les v\u00e9ritables riches ?<\/p>\n\n\n\n<p>Un r\u00e9cent rapport de McKinsey d\u00e9monte de nombreux mythes sur les \u00ab consommateurs de luxe aspirationnels \u00bb (CLA) et prouve qu&rsquo;ils sont toujours importants. Ces consommateurs, qui d\u00e9pensent entre 3 000 et 10 000 euros par an en produits de luxe, repr\u00e9sentent une part importante du march\u00e9 et sont essentiels pour la croissance \u00e0 long terme.<\/p>\n\n\n\n<p>Les consommateurs de luxe aspirationnels repr\u00e9sentent 18 % de la valeur totale du march\u00e9 de la mode et 50 % de la valeur du march\u00e9 du luxe sur les march\u00e9s cl\u00e9s, notamment la Chine, les \u00c9tats-Unis et l&rsquo;Europe. Contrairement \u00e0 ce que l&rsquo;on croit souvent, les CLA ne sont pas majoritairement jeunes ; pr\u00e8s de 60 % d&rsquo;entre eux ont 35 ans ou plus. En outre, ces consommateurs ne sont pas uniquement guid\u00e9s par les produits portant un logo, puisque 70 % d&rsquo;entre eux appr\u00e9cient \u00e9galement les marques moins connues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les mythes sur les CLA battus en br\u00e8che<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Face aux d\u00e9fis \u00e9conomiques, les marques de luxe se recentrent sur les consommateurs fortun\u00e9s pour soutenir leur croissance. Toutefois, un nouveau rapport de McKinsey met en \u00e9vidence l&rsquo;importance des consommateurs en qu\u00eate de prestige (ALC) sur le march\u00e9 du luxe.<\/p>\n","protected":false},"author":5,"featured_media":98910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[43],"company":[],"topic":[488],"region":[],"class_list":["post-104581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi les consommateurs de luxe \u00ab aspirants \u00bb ne sont pas \u00e0 d\u00e9daigner - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les marques de luxe se recentrent sur les consommateurs fortun\u00e9s. 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