{"id":10460,"date":"2015-09-22T10:42:23","date_gmt":"2015-09-22T10:42:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/nivea-renonce-a-ses-activites-travel-retail-en-europe\/"},"modified":"2015-09-22T10:42:23","modified_gmt":"2015-09-22T10:42:23","slug":"nivea-renonce-a-ses-activites-travel-retail-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-renonce-a-ses-activites-travel-retail-en-europe\/","title":{"rendered":"Nivea renonce \u00e0 ses activit\u00e9s \u2018Travel Retail\u2019 en Europe"},"content":{"rendered":"<h2>Un come-back n\u2019est pas exclu<\/h2>\n<p>A peine cinq ans apr\u00e8s avoir d\u00e9ploy\u00e9 son ambition projet en vue de conqu\u00e9rir le march\u00e9 lucratif du voyage, Beirersdorf a d\u00e9cid\u00e9 de se retirer des a\u00e9roports et zones \u2018tax-free\u2019 en Europe. \u00ab Ces derni\u00e8res ann\u00e9es nous avons constat\u00e9 que les habitudes d\u2019achat des consommateurs dans l\u2019environnement europ\u00e9en du voyage ne nous \u00e9taient pas encore aussi favorables que dans d\u2019autres r\u00e9gions du monde \u00bb, explique le groupe dans un communiqu\u00e9.<\/p>\n<p>\u00ab Apr\u00e8s m\u00fbre r\u00e9flexion, nous avons d\u00e9cid\u00e9 de mettre fin \u00e0 nos activit\u00e9s \u2018Travel Retail\u2019 en Europe et de nous focaliser sur les march\u00e9s hors Europe \u00bb, en particulier le Moyen-Orient, l\u2019Afrique du Nord et l\u2019Inde.<\/p>\n<p>Toutefois Beiersdorf n\u2019exclut pas un \u00e9ventuel retour dans les a\u00e9roports europ\u00e9ens : \u00ab Nous continuerons \u00e0 suivre de pr\u00e8s le d\u00e9veloppement de ce canal de vente dans cette r\u00e9gion durant les ann\u00e9es \u00e0 venir et nous r\u00e9\u00e9valuerons notre d\u00e9cision si n\u00e9cessaire. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un come-back n\u2019est pas exclu A peine cinq ans apr\u00e8s avoir d\u00e9ploy\u00e9 son ambition projet en vue de conqu\u00e9rir le march\u00e9 lucratif du voyage, Beirersdorf a d\u00e9cid\u00e9 de se retirer des a\u00e9roports et zones \u2018tax-free\u2019 en Europe. \u00ab Ces derni\u00e8res ann\u00e9es nous avons constat\u00e9 que les habitudes d\u2019achat des consommateurs dans l\u2019environnement europ\u00e9en du voyage [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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