{"id":104613,"date":"2024-09-04T12:38:56","date_gmt":"2024-09-04T10:38:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104613"},"modified":"2024-09-06T17:09:06","modified_gmt":"2024-09-06T15:09:06","slug":"hm-jumelle-ses-magasins-a-des-boutiques-de-beaute","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/hm-jumelle-ses-magasins-a-des-boutiques-de-beaute\/","title":{"rendered":"H&#038;M jumelle ses magasins \u00e0 des boutiques de beaut\u00e9"},"content":{"rendered":"\n<p><strong>H&amp;M<\/strong> d\u00e9ploie son concept H&amp;M Beauty : apr\u00e8s avoir fait ses d\u00e9buts \u00e0 Oslo, deux magasins ouvrent maintenant \u00e0 Stockholm. Les boutiques de cosm\u00e9tiques se trouvent \u00e0 c\u00f4t\u00e9 des magasins de v\u00eatements de la marque, pour un \u00ab look complet \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La fusion de la mode et de la beaut\u00e9<\/h2>\n\n\n\n<p><br>L&rsquo;ann\u00e9e derni\u00e8re, H&amp;M a test\u00e9 pour la premi\u00e8re fois sa propre boutique de produits de beaut\u00e9 \u00e0 Oslo, et maintenant que le concept a fait son chemin, il est d\u00e9ploy\u00e9 \u00e0 l&rsquo;\u00e9chelle mondiale. Stockholm donne le coup d&rsquo;envoi cet automne, avec deux boutiques H&amp;M Beauty autonomes. La premi\u00e8re ouvrira le 12 septembre dans le Mall of Scandinavia.<\/p>\n\n\n\n<p>Dans les deux cas, les boutiques de maquillage auront leur propre entr\u00e9e, mais seront toujours reli\u00e9es \u00e0 la boutique de v\u00eatements H&amp;M adjacente. C&rsquo;est \u00e0 dessein que le groupe de mode souhaite offrir \u00e0 ses clients \u00ab un look complet dans lequel la mode et la beaut\u00e9 se fondent harmonieusement \u00bb. D&rsquo;ailleurs, H&amp;M ne se contente pas de proposer des produits en magasin, mais souhaite \u00e9galement cr\u00e9er un \u00ab univers beaut\u00e9 \u00bb inspirant en ligne.<\/p>\n\n\n\n<p>Les magasins de cosm\u00e9tiques vendent non seulement leurs propres produits, mais aussi des marques ext\u00e9rieures. L&rsquo;assortiment remani\u00e9 comprend un total de 80 marques, dont des labels bien connus tels que MAC, e.l.f. Beauty et Kylie Cosmetics. Outre les produits de maquillage, H&amp;M y propose \u00e9galement une nouvelle collection de parfums.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&#038;M d\u00e9ploie son concept H&#038;M Beauty : apr\u00e8s avoir fait ses d\u00e9buts \u00e0 Oslo, deux magasins ouvrent maintenant \u00e0 Stockholm. Les boutiques de cosm\u00e9tiques se trouvent \u00e0 c\u00f4t\u00e9 des magasins de v\u00eatements de la marque, pour un \u00ab look complet \u00bb.<\/p>\n","protected":false},"author":5,"featured_media":58119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[526],"topic":[340,276],"region":[],"class_list":["post-104613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-hm","topic-concept-de-magasin","topic-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M jumelle ses magasins \u00e0 des boutiques de beaut\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" 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