{"id":104840,"date":"2024-09-09T13:43:49","date_gmt":"2024-09-09T11:43:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104840"},"modified":"2024-09-09T13:43:51","modified_gmt":"2024-09-09T11:43:51","slug":"laffichage-dynamique-renforce-la-nouvelle-identite-de-la-marque-de-standaard-boekhandel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/laffichage-dynamique-renforce-la-nouvelle-identite-de-la-marque-de-standaard-boekhandel\/","title":{"rendered":"L\u2019affichage dynamique renforce la nouvelle identit\u00e9 de la marque de Standaard Boekhandel"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-104638\" data-id=\"104638\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-69_web-Aangepast.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-69_web-Aangepast.png 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-69_web-Aangepast-300x200.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-69_web-Aangepast-768x512.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-69_web-Aangepast-185x122.png 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"959\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-104640\" data-id=\"104640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-86_Web-Aangepast.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-86_Web-Aangepast.png 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-86_Web-Aangepast-200x300.png 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-104634\" data-id=\"104634\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-3-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-3-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-3-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-3-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-3-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-104636\" data-id=\"104636\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-29_Web-Aangepast.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-29_Web-Aangepast.png 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-29_Web-Aangepast-300x200.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-29_Web-Aangepast-768x512.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-29_Web-Aangepast-185x122.png 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-104642\" data-id=\"104642\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-105_Web-Aangepast.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-105_Web-Aangepast.png 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-105_Web-Aangepast-300x200.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-105_Web-Aangepast-768x512.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/Dobit-Standaard-boekhandel-Kortrijk-105_Web-Aangepast-185x122.png 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><em>(Publireportage) <\/em>La Standaard Boekhandel adopte un nouveau look en rafra\u00eechissant son logo et sa charte graphique. Mais les magasins physiques sont eux aussi en pleine m\u00e9tamorphose. D\u00e9couvrez le nouveau magasin de Courtrai, o\u00f9 l&rsquo;affichage num\u00e9rique fait partie int\u00e9grante du nouveau concept et renforce l&rsquo;identit\u00e9 de la marque.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La signalisation num\u00e9rique renforce la nouvelle identit\u00e9 de la marque | DOBIT solutions\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZBAMkbqFWF4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rafra\u00eechissement du logo, des magasins et de la charte graphique<\/h2>\n\n\n\n<p>Avec sa superficie de 900 m<sup>2<\/sup>, le nouveau magasin phare de Gand est d\u00e9sormais la plus grande filiale de l\u2019enseigne en Flandre et le nouveau magasin de Courtrai est \u00e9galement en parfaite ad\u00e9quation avec la nouvelle identit\u00e9 de marque de Standaard Boekhandel. Le choix des mat\u00e9riaux et des couleurs \u00e9voque une atmosph\u00e8re familiale et met les livres en vedette.<\/p>\n\n\n\n<p>\u00ab Un certain nombre de magasins vont \u00eatre enti\u00e8rement r\u00e9nov\u00e9s, comme ceux de Gand et Courtrai \u00bb, a d\u00e9clar\u00e9 Guido De Smet, Sales Director de&nbsp;Standaard Boekhandel. \u00ab Nous pr\u00e9voyons \u00e9galement un l\u00e9ger remodelage dans environ 40 magasins. Cela signifie qu\u2019il faut, entre autres, moderniser la vitrine, l\u2019indication des cat\u00e9gories et l\u2019identit\u00e9 de la marque et que des \u00e9crans num\u00e9riques seront int\u00e9gr\u00e9s dans ces magasins. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9crans dans la vitrine et \u00e0 la caisse<\/h2>\n\n\n\n<p>Apr\u00e8s une&nbsp;<strong>proc\u00e9dure de s\u00e9lection<\/strong>&nbsp;approfondie, l\u2019agence conceptuelle Retail&amp;Offices a collabor\u00e9 avec Puur Architecten pour mettre au point le nouveau concept de magasin. \u00ab Pendant qu\u2019ils s\u2019occupaient du design des nouveaux magasins,&nbsp;<strong>nous avons examin\u00e9 comment la communication num\u00e9rique&nbsp;<\/strong>pouvait&nbsp;<strong>dynamiser<\/strong>&nbsp;encore plus&nbsp;<strong>le concept<\/strong>&nbsp;\u00bb, explique Nele Bruers, PDG de <a href=\"https:\/\/solutions.dobit.com\/fr\/retail-experience?utm_source=RetailDetail&amp;utm_medium=Advertorial&amp;utm_campaign=RetailDetail-Advertorial-StandaardBoekhandel\">DOBIT<\/a>.<\/p>\n\n\n\n<p>\u00ab Nous avons parcouru Anvers avec l\u2019\u00e9quipe de Standaard Boekhandel pour voir diff\u00e9rentes installations d\u2019affichage dynamique et discuter des le\u00e7ons tir\u00e9es de l\u2019exp\u00e9rience. \u00bb Gr\u00e2ce aux&nbsp;<strong>\u00e9crans<\/strong>&nbsp;install\u00e9s dans<strong>&nbsp;la vitrine et \u00e0 la caisse<\/strong>, Standaard Boekhandel communique d\u00e9sormais de mani\u00e8re dynamique et le d\u00e9taillant est en mesure de mettre les livres encore plus en valeur, de communiquer des actions et de renforcer l\u2019identit\u00e9 de la marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Animation dynamique<\/h2>\n\n\n\n<p>Le logo de la Standaard Boekhandel, avec son hibou embl\u00e9matique, est une valeur s\u00fbre depuis d\u00e9j\u00e0 40 ans. Le rebranding a \u00e9galement permis au hibou de faire peau neuve et de mettre le livre \u00e0 l\u2019avant-plan gr\u00e2ce \u00e0 des couleurs vibrantes qui donnent au logo une touche contemporaine.<\/p>\n\n\n\n<p>\u00ab&nbsp;<a href=\"https:\/\/solutions.dobit.com\/fr\/notre-approche\/contenu\">Nos motion designers<\/a>&nbsp;ont travaill\u00e9 sur le nouveau logo et ont cr\u00e9\u00e9 une&nbsp;animation amusante&nbsp;pour un message plus dynamique sur les \u00e9crans num\u00e9riques \u00bb, explique Nele Bruers. \u00ab Les campagnes de Standaard Boekhandel sont ainsi \u00e9galement diffus\u00e9es sur les \u00e9crans num\u00e9riques gr\u00e2ce \u00e0 notre \u00e9quipe cr\u00e9ative, qui a traduit l\u2019image de la campagne en une animation dynamique. \u00bb<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/2024_wk25_Standaard_Boekhandel_Website_Visual_400x400_v1.gif\" alt=\"\" class=\"wp-image-104631\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Plus d\u2019informations?<\/h2>\n\n\n\n<p>Curieux de conna\u00eetre les possibilit\u00e9s pour votre magasin ? Nous sommes heureux de vous aider. Contactez-nous \u00e0 l\u2019adresse&nbsp;<a href=\"mailto:info@dobit.com\">info@dobit.com<\/a>&nbsp;ou jetez un coup d\u2019\u0153il \u00e0 notre site Web&nbsp;<a href=\"https:\/\/solutions.dobit.com\/fr\/retail-experience?utm_source=RetailDetail&amp;utm_medium=Advertorial&amp;utm_campaign=RetailDetail-Advertorial-StandaardBoekhandel\">solutions.dobit.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Standaard Boekhandel adopte un nouveau look en rafra\u00eechissant son logo et sa charte graphique. Mais les magasins physiques sont eux aussi en pleine m\u00e9tamorphose. D\u00e9couvrez le nouveau magasin de Courtrai, o\u00f9 l&rsquo;affichage num\u00e9rique fait partie int\u00e9grante du nouveau concept et renforce l&rsquo;identit\u00e9 de la marque.<\/p>\n","protected":false},"author":3,"featured_media":104634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[384,673],"topic":[340,318],"region":[],"class_list":["post-104840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-dobit","company-standaard-boekhandel","topic-concept-de-magasin","topic-publireportage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019affichage dynamique renforce la nouvelle identit\u00e9 de la marque de Standaard Boekhandel - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/laffichage-dynamique-renforce-la-nouvelle-identite-de-la-marque-de-standaard-boekhandel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019affichage dynamique renforce la nouvelle identit\u00e9 de la marque de Standaard Boekhandel - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La Standaard Boekhandel adopte un nouveau look en rafra\u00eechissant son logo et sa charte graphique. 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