{"id":104868,"date":"2024-09-19T07:00:00","date_gmt":"2024-09-19T05:00:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104868"},"modified":"2024-09-18T08:51:22","modified_gmt":"2024-09-18T06:51:22","slug":"llyodspharma-devient-benu-priorite-a-la-numerisation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/llyodspharma-devient-benu-priorite-a-la-numerisation\/","title":{"rendered":"LloydsPharma devient BENU : priorit\u00e9 \u00e0 la num\u00e9risation"},"content":{"rendered":"\n<p><strong>LloydsPharma<\/strong>, l&rsquo;une des plus grandes cha\u00eenes de pharmacies en Belgique, change de nom : d\u00e9sormais, la marque internationale de pharmacie <strong>BENU<\/strong> de la soci\u00e9t\u00e9 m\u00e8re <strong>Phoenix Group<\/strong> figurera sur ses enseignes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9largissement des services<\/h2>\n\n\n\n<p>Avec ce changement de nom, les 105 succursales belges rejoignent un r\u00e9seau de plus de 3 200 pharmacies r\u00e9parties dans neuf pays. Le propri\u00e9taire, Phoenix Group, souhaite d\u00e9velopper davantage les pharmacies belges pour en faire des centres de soins \u00e0 part enti\u00e8re. Aujourd&rsquo;hui, les patients attendent davantage de leur pharmacien que la simple d\u00e9livrance de m\u00e9dicaments : ils exigent un ensemble complet d&rsquo;assistance personnalis\u00e9e, de m\u00e9dicaments et de produits d&rsquo;autosoins.<\/p>\n\n\n\n<p>\u00ab Chez BENU, notre service va au-del\u00e0 de la d\u00e9livrance de m\u00e9dicaments. Nous offrons des programmes d\u2019accompagnement personnalis\u00e9, tels que la r\u00e9vision des sch\u00e9mas th\u00e9rapeutiques, les vaccinations, l\u2019accompagnement pour le diab\u00e8te et l\u2019asthme, les conseils en soins de la peau et les dispositifs d\u2019aide \u00e0 domicile \u00bb, explique An Marin, directeur du commerce de d\u00e9tail de BENU en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelle marque maison<\/h2>\n\n\n\n<p>Le concept de pharmacie BENU, qui conna\u00eet un succ\u00e8s international, est fortement engag\u00e9 dans la digitalisation avec une plateforme en ligne accessible 24h\/24 et 7j\/7, o\u00f9 les clients peuvent non seulement commander des m\u00e9dicaments pour une livraison \u00e0 domicile ou un retrait, mais aussi avoir acc\u00e8s \u00e0 des informations fiables sur la sant\u00e9.<\/p>\n\n\n\n<p>Parall\u00e8lement au nouveau nom, les pharmacies BENU lancent \u00e9galement leur propre marque, Livsane. \u00ab Gr\u00e2ce aux \u00e9conomies d\u2019\u00e9chelle, nous pouvons offrir le prix juste \u00e0 nos patients \u00bb, a d\u00e9clar\u00e9 An Marin. Le nouveau positionnement de la marque devrait permettre \u00e0 l&rsquo;ancienne LloydsPharma de poursuivre sa croissance sur le march\u00e9 belge des pharmacies, tr\u00e8s concurrentiel et en pleine consolidation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LloydsPharma, l&rsquo;une des plus grandes cha\u00eenes de pharmacies en Belgique, change de nom : d\u00e9sormais, la marque internationale de pharmacie BENU de la soci\u00e9t\u00e9 m\u00e8re Phoenix Group figurera sur ses enseignes. <\/p>\n","protected":false},"author":3,"featured_media":104865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[1547],"topic":[488],"region":[226],"class_list":["post-104868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-benu","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LloydsPharma devient BENU : priorit\u00e9 \u00e0 la num\u00e9risation - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"LloydsPharma change de nom : d\u00e9sormais, la marque internationale de pharmacie BENU de la soci\u00e9t\u00e9 m\u00e8re Phoenix Group figurera 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