{"id":104905,"date":"2024-09-11T11:17:12","date_gmt":"2024-09-11T09:17:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=104905"},"modified":"2024-09-11T11:17:13","modified_gmt":"2024-09-11T09:17:13","slug":"cheap-monday-marque-de-hm-pour-les-jeunes-fait-son-retour","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/cheap-monday-marque-de-hm-pour-les-jeunes-fait-son-retour\/","title":{"rendered":"Cheap Monday, marque de H&M pour les jeunes, fait son retour"},"content":{"rendered":"\n

Cheap Monday<\/strong>, une ancienne marque de jeans du groupe H&M<\/strong>, fait son retour sur sc\u00e8ne. La marque cible d\u00e9sormais les jeunes de la g\u00e9n\u00e9ration Z et peut \u00eatre trouv\u00e9e aupr\u00e8s de quelques partenaires commerciaux, dont Asos<\/strong>.<\/p>\n\n\n\n

R\u00e9tro pour les jeunes<\/h2>\n\n\n\n

Apr\u00e8s avoir \u00e9t\u00e9 abandonn\u00e9e en 2018 en raison de ventes d\u00e9cevantes<\/a>, Cheap Monday fait son retour. Une collection limit\u00e9e de pantalons et de gilets en denim est d\u00e9sormais disponible aupr\u00e8s de la cha\u00eene s\u0153ur Weekday (en ligne et dans certains magasins), mais aussi aupr\u00e8s d’un certain nombre de partenaires exclusifs. L’un de ces partenaires est la plateforme en ligne britannique Asos.<\/p>\n\n\n\n

La nouvelle collection s’inspire clairement de la culture des jeunes d’aujourd’hui et fait un clin d’\u0153il au style Y2K, aujourd’hui tr\u00e8s populaire : la mode du d\u00e9but des ann\u00e9es 2000, qui a \u00e9t\u00e9 l’apog\u00e9e de la marque. La jeune chanteuse am\u00e9ricaine Nessa Barrett est le visage de la premi\u00e8re campagne, comme endossement suppl\u00e9mentaire pour le groupe cible de la g\u00e9n\u00e9ration Z.<\/p>\n\n\n\n

La collection de denim se compose de sept coupes diff\u00e9rentes pour les femmes et de six pour les hommes, allant de jeans tr\u00e8s skinny \u00e0 des mod\u00e8les extr\u00eamement amples. \u00ab Nous avons jou\u00e9 avec des finitions comme la salet\u00e9, le spray, l’usure et la d\u00e9chirure dans des nuances de bleu, de noir et de gris. Ces jeans capturent l’essence de Cheap Monday \u00bb, a d\u00e9clar\u00e9 Alice Shulman, de la marque ombrelle Weekday.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cheap Monday, une ancienne marque de jeans du groupe H&M, fait son retour sur sc\u00e8ne. La marque cible d\u00e9sormais les jeunes de la g\u00e9n\u00e9ration Z et peut \u00eatre trouv\u00e9e aupr\u00e8s de quelques partenaires commerciaux, dont Asos.<\/p>\n","protected":false},"author":5,"featured_media":104903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[744,526],"topic":[276],"region":[],"class_list":["post-104905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-asos","company-hm","topic-expansion"],"acf":[],"yoast_head":"\nCheap Monday, marque de H&M pour les jeunes, fait son retour - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cheap Monday, une ancienne marque de jeans du groupe H&M, fait son retour sur sc\u00e8ne. 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