{"id":105338,"date":"2024-09-20T09:55:24","date_gmt":"2024-09-20T07:55:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=105338"},"modified":"2024-09-20T09:55:25","modified_gmt":"2024-09-20T07:55:25","slug":"nike-recupere-un-ancien-dirigeant-retraite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-recupere-un-ancien-dirigeant-retraite\/","title":{"rendered":"Nike r\u00e9cup\u00e8re un ancien dirigeant retrait\u00e9"},"content":{"rendered":"\n

Apr\u00e8s la mont\u00e9e des critiques, Nike <\/strong>a d\u00e9cid\u00e9 de remplacer son PDG, John Donahoe, par un tout nouveau. Mieux vaut dire : pour un ancien, car Elliott Hill a travaill\u00e9 pour la marque de sport pendant plus de 30 ans.<\/p>\n\n\n\n

Nike rendue \u00ab pas cool \u00bb<\/h2>\n\n\n\n

Un nouveau PDG prendra ses fonctions chez Nike d\u00e8s le 14 octobre : Elliott Hill deviendra chef de la direction et pr\u00e9sident. Elliott Hill est un vieil ami de la marque, puisqu’il a occup\u00e9 divers postes de direction en Europe et en Am\u00e9rique du Nord pendant 32 ans, jusqu’en 2020. Le PDG actuel, John Donahoe, restera en poste jusqu’au 31 janvier 2025 en tant que conseiller pour assurer une transition en douceur, mais il se retirera imm\u00e9diatement du conseil d’administration.<\/p>\n\n\n\n

Six jours seulement apr\u00e8s la publication par Bloomberg d’un article intitul\u00e9 \u00ab The Man Who Made Nike Uncool \u00bb<\/a> (L’homme qui a rendu Nike impopulaire) sur John Donahoe, Hill sort de sa retraite pour sortir Nike du marasme. Bien que Donahoe ait dirig\u00e9 eBay, entre autres, il aurait surtout commis des erreurs strat\u00e9giques chez Nike. Le haut dirigeant est rest\u00e9 attach\u00e9 \u00e0 la vente directe au consommateur et a laiss\u00e9 de c\u00f4t\u00e9 les clients grossistes, mais apr\u00e8s la crise sanitaire, ces anciens partenaires se sont tourn\u00e9s avec succ\u00e8s vers des marques concurrentes telles qu’Adidas et Hoka.<\/p>\n\n\n\n

Donahoe a \u00e9galement \u00e9t\u00e9 bl\u00e2m\u00e9 pour son manque d’innovation, d’efforts de marketing et de flair, ce qui a rendu Nike de plus en plus incapable de se diff\u00e9rencier. Hill a donc litt\u00e9ralement d\u00e9clar\u00e9, lors de son arriv\u00e9e, qu’il souhaitait proposer des \u00ab produits audacieux et innovants \u00bb qui permettraient de \u00ab diff\u00e9rencier la marque sur le march\u00e9 et de captiver les consommateurs pour les ann\u00e9es \u00e0 venir \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s la mont\u00e9e des critiques, Nike a d\u00e9cid\u00e9 de remplacer son PDG, John Donahoe, par un tout nouveau. Mieux vaut dire : pour un ancien, car Elliott Hill a travaill\u00e9 pour la marque de sport pendant plus de 30 ans.<\/p>\n","protected":false},"author":5,"featured_media":105336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[644],"topic":[609],"region":[446],"class_list":["post-105338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-nike","topic-changement-de-direction","region-etats-unis-2"],"acf":[],"yoast_head":"\nNike r\u00e9cup\u00e8re un ancien dirigeant retrait\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s la mont\u00e9e des critiques, Nike a d\u00e9cid\u00e9 de remplacer son PDG, John Donahoe, par un tout nouveau. 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