{"id":105507,"date":"2024-09-24T11:11:14","date_gmt":"2024-09-24T09:11:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=105507"},"modified":"2024-09-24T11:11:16","modified_gmt":"2024-09-24T09:11:16","slug":"maison-dandoy-renonce-a-un-dixieme-de-son-chiffre-daffaires","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/maison-dandoy-renonce-a-un-dixieme-de-son-chiffre-daffaires\/","title":{"rendered":"Maison Dandoy renonce \u00e0 un dixi\u00e8me de son chiffre d’affaires"},"content":{"rendered":"\n

Maison Dandoy<\/strong> a cess\u00e9 d’exporter vers des pays lointains bien que la marque de biscuits bruxelloise ait renonc\u00e9 \u00e0 10% de son chiffre d’affaires de cette mani\u00e8re. Selon l’entreprise, cela n’\u00e9tait plus justifiable d’un point de vue \u00e9cologique et \u00e9conomique.<\/p>\n\n\n\n

Insoutenable<\/h2>\n\n\n\n

Jusqu’\u00e0 r\u00e9cemment, le march\u00e9 japonais repr\u00e9sentait 5 % des ventes de la Maison Dandoy. Pourtant, depuis le d\u00e9but de l’ann\u00e9e, plus un seul biscuit bruxellois ne s’envole de Bruxelles vers le Japon, o\u00f9 une premi\u00e8re succursale avait ouvert ses portes en 2012.<\/p>\n\n\n\n

Envoyer des biscuits par avion au Japon n’est gu\u00e8re \u00e9thique d’un point de vue environnemental, explique le co-PDG Alexandre Helson \u00e0 L’Echo. De plus, le dirigeant d\u00e9nonce une mondialisation \u00e0 outrance, o\u00f9 l’on trouve les m\u00eames produits de Bruxelles \u00e0 Tokyo ou New York. Mais la rentabilit\u00e9 \u00e9tait \u00e9galement compromise : il a fallu du temps \u00e0 l’entreprise familiale pour d\u00e9couvrir qu’elle perdait de l’argent.<\/p>\n\n\n\n

Des co\u00fbts cach\u00e9s astronomique<\/h2>\n\n\n\n

\u00ab Une petite entreprise m\u00e9canis\u00e9e comme la n\u00f4tre n’est tout simplement pas adapt\u00e9e \u00e0 ce type d’exportation<\/a>. Pour une PME de notre taille, les co\u00fbts cach\u00e9s sont astronomiques \u00bb, explique le PDG en \u00e9voquant l’augmentation des frais de transport, la diminution des marges et la pr\u00e9sence de nombreux interm\u00e9diaires.<\/p>\n\n\n\n

L’entreprise n’exporte plus vers les \u00c9tats-Unis non plus. Pendant les f\u00eates, on pouvait trouver les biscuits bruxellois dans plusieurs grands magasins de luxe, comme Bergdorf Goodman \u00e0 New York. M\u00eame les commandes sur la boutique en ligne (qui repr\u00e9sente pourtant moins de 2 % des ventes) ne peuvent \u00eatre effectu\u00e9es qu’\u00e0 partir de la Belgique et des pays voisins.<\/p>\n\n\n\n

Davantage de magasins en Belgique<\/h2>\n\n\n\n

Au total, Maison Dandoy a perdu pas moins de 10 % de son chiffre d’affaires de 12 millions d’euros. Mais cela a \u00e9t\u00e9 largement compens\u00e9 depuis, explique Alexandre Helson : le biscuitier mise d\u00e9sormais sur l’expansion \u00e0 l’int\u00e9rieur du pays. Depuis sa d\u00e9cision en 2023, la marque a ouvert deux nouvelles boutiques \u00e0 Bruxelles (Ixelles et Saint-Gilles).<\/p>\n\n\n\n

L’entreprise souhaite d\u00e9sormais s’\u00e9tendre de Bruxelles aux villes voisines, tant en Flandre qu’en Wallonie. \u00ab Nous avons encore une grande marge de progression en Belgique \u00bb, a d\u00e9clar\u00e9 Helson, qui mise sur un r\u00e9seau de magasins locaux. Le magasin de Paris pourrait \u00e9galement rester, car il est encore assez proche.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maison Dandoy a cess\u00e9 d’exporter vers des pays lointains bien que la marque de biscuits bruxelloise ait renonc\u00e9 \u00e0 10% de son chiffre d’affaires de cette mani\u00e8re. Selon l’entreprise, cela n’\u00e9tait plus justifiable d’un point de vue \u00e9cologique et \u00e9conomique.<\/p>\n","protected":false},"author":5,"featured_media":105505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1551],"topic":[242,332],"region":[413],"class_list":["post-105507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-maison-dandoy","topic-chaine-dapprovisionnement","topic-restructuration","region-bruxelles"],"acf":[],"yoast_head":"\nMaison Dandoy renonce \u00e0 un dixi\u00e8me de son chiffre d'affaires - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Maison Dandoy a cess\u00e9 d'exporter vers des pays lointains bien que la marque de biscuits bruxelloise ait 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