{"id":105523,"date":"2024-09-25T08:00:00","date_gmt":"2024-09-25T06:00:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=105523"},"modified":"2024-09-24T17:22:41","modified_gmt":"2024-09-24T15:22:41","slug":"carrefour-baisse-1-500-prix-et-distribue-des-lingots-dor","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-baisse-1-500-prix-et-distribue-des-lingots-dor\/","title":{"rendered":"Carrefour baisse 1 500 prix et distribue des lingots d&rsquo;or"},"content":{"rendered":"\n<p>En octobre, <strong>Carrefour<\/strong> joue quitte ou double : le distributeur annonce une nouvelle vague de baisses de prix sur des articles populaires tout en lan\u00e7ant une deuxi\u00e8me \u00e9dition de son op\u00e9ration ScanMania.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cinq lingots d&rsquo;or \u00e0 gagner<\/h2>\n\n\n\n<p>En ce d\u00e9but d&rsquo;automne, Carrefour baisse \u00e0 nouveau les prix d&rsquo;une s\u00e9lection de produits \u00e0 forte vente, dont cette fois une gamme de plats de saison \u00ab chauds et r\u00e9confortants \u00bb. Il s&rsquo;agit par exemple du cava, des galettes au beurre, du roquefort, de la cr\u00e8me, de la compote de pommes et du lait entier, tant de la marque maison que de marques connues comme Panzani, Carlsbourg et Campina. Les r\u00e9ductions s&rsquo;appliquent \u00e0 tous les formats de magasins, bien que le nombre de produits r\u00e9duits varie en fonction de la taille du magasin. Au total, Carrefour a d\u00e9j\u00e0 r\u00e9duit 1 500 prix.<\/p>\n\n\n\n<p>Parall\u00e8lement, le distributeur lance une deuxi\u00e8me \u00e9dition du grand mois d&rsquo;action \u00ab ScanMania \u00bb, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-scanne-pour-revenir-dans-la-course\/\">qui a eu lieu pour la premi\u00e8re fois l&rsquo;ann\u00e9e derni\u00e8re<\/a>. Carrefour ne communique pas de chiffres, mais le succ\u00e8s de l&rsquo;ann\u00e9e derni\u00e8re justifie une r\u00e9p\u00e9tition, a-t-on appris lors du r\u00e9cent Salon Carrefour. Pendant cinq semaines, les clients pourront b\u00e9n\u00e9ficier de fortes promotions et le retailer distribue des prix : 25 millions de points bonus (10 millions de plus que l&rsquo;an dernier), 50 voyages de r\u00eave (contre 20 en 2023) mais aussi cinq lingots d&rsquo;or de 250g d&rsquo;une valeur d&rsquo;environ 19 000 euros le lingot. Une campagne publicitaire sur le th\u00e8me de \u00ab Maniac \u00bb de Michael Sembello est actuellement lanc\u00e9e \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio et sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<p><em>Geoffroy Gersdorf, CEO de Carrefour, prendra la parole lors du congr\u00e8s FMCG &amp; Category Management de RetailDetail et LD&amp;Co qui se tiendra le 10 octobre \u00e0 Anvers. Lidl, Faitrade Belgium, Perfetti Van Melle, Nationale Loterij et Impaqtr y partageront \u00e9galement de pr\u00e9cieuses informations sur le shopper marketing. Les billets peuvent \u00eatre command\u00e9s en cliquant sur le bouton ci-dessous.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/fmcg-category-management-congress-2024-fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Je r\u00e9serve mon billet pour le Congr\u00e8s FMCG &amp; Category Management<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En octobre, Carrefour joue quitte ou double : le distributeur annonce une nouvelle vague de baisses de prix sur des articles populaires tout en lan\u00e7ant une deuxi\u00e8me \u00e9dition de son op\u00e9ration ScanMania. <\/p>\n","protected":false},"author":3,"featured_media":105519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[87],"topic":[488],"region":[226],"class_list":["post-105523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour baisse 1 500 prix et distribue des lingots d&#039;or - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En octobre, Carrefour annonce une nouvelle vague de baisses de prix tout en lan\u00e7ant une deuxi\u00e8me \u00e9dition de son op\u00e9ration ScanMania.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/?p=105517\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour baisse 1 500 prix et distribue des lingots d&#039;or - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"En octobre, Carrefour annonce une nouvelle vague de baisses de prix tout en lan\u00e7ant une deuxi\u00e8me \u00e9dition de son op\u00e9ration ScanMania.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/?p=105517\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-25T06:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/09\/yes-we-scan-.jpg\" 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