{"id":105837,"date":"2024-10-01T16:18:07","date_gmt":"2024-10-01T14:18:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=105837"},"modified":"2024-10-01T16:38:51","modified_gmt":"2024-10-01T14:38:51","slug":"a-s-adventure-ouvre-son-care-repair-center-repenser-le-modele-du-retail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/a-s-adventure-ouvre-son-care-repair-center-repenser-le-modele-du-retail\/","title":{"rendered":"A.S. Adventure ouvre son Care &amp; Repair Center: \u00ab Repenser le mod\u00e8le du retail \u00bb"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105827\" data-id=\"105827\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-1024x687.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-1024x687.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-300x201.jpg 300w, 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-6-bea-de-beuckelaer-768x505.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-6-bea-de-beuckelaer-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-6-bea-de-beuckelaer.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105819\" data-id=\"105819\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-5-1024x678.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-5-1024x678.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-5-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-5-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-5-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-5.jpg 1272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105825\" data-id=\"105825\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-2-1024x690.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-2-1024x690.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-2-300x202.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-2-768x518.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-2.jpg 1283w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105821\" data-id=\"105821\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-4-1024x664.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-4-1024x664.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-4-300x195.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-4-768x498.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-4-618x400.jpg 618w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-4.jpg 1252w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105823\" data-id=\"105823\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-3-1024x678.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-3-1024x678.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-3-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-3-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-3-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/as-adventure-care-repair-hub-3.jpg 1273w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Dans un tout nouvel atelier de r\u00e9paration et d&rsquo;entretien, <strong>A.S. Adventure<\/strong> rassemble toutes ses initiatives circulaires. Ici, le d\u00e9taillant prolonge la dur\u00e9e de vie des chaussures, des v\u00eatements et des \u00e9quipements sportifs : \u00ab Achetez moins, mais mieux \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Cr\u00e9er de la valeur \u00e0 long terme&nbsp;\u00bb<\/h2>\n\n\n\n<p>Aujourd&rsquo;hui, A.S. Adventure a ouvert \u00e0 Hoboken un atelier interne unique de r\u00e9paration et d&rsquo;entretien de chaussures, de v\u00eatements et d&rsquo;\u00e9quipements sportifs. Il s&rsquo;agit d&rsquo;une premi\u00e8re dans le secteur belge de la vente au d\u00e9tail, explique l&rsquo;entreprise : ce centre de plus de 2 000 m\u00b2 regroupe toutes les initiatives circulaires du d\u00e9taillant afin d&rsquo;\u00e9tablir une nouvelle norme sur le march\u00e9. Il s&rsquo;agit d&rsquo;un projet 100 % belge, r\u00e9alis\u00e9 en collaboration avec la soci\u00e9t\u00e9 de personnalisation Kunnig.<\/p>\n\n\n\n<p>\u00ab Le produit le plus durable est celui que vous ne devriez pas acheter \u00bb, d\u00e9clare Bea De Beuckelaer, CEO d&rsquo;A.S. Adventure. \u00ab Le commerce de d\u00e9tail ne consiste plus \u00e0 vendre, mais \u00e0 cr\u00e9er de la valeur \u00e0 long terme. Nous devons repenser notre mod\u00e8le traditionnel \u00bb. C&rsquo;est pourquoi le d\u00e9taillant s&rsquo;est fortement engag\u00e9 \u00e0 d\u00e9velopper des services circulaires : entretien, r\u00e9parations, location, seconde main, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Six services durables<\/h2>\n\n\n\n<p>Au nouveau Care &amp; Repair Centre de Hoboken, tous ces \u00e9l\u00e9ments sont r\u00e9unis. L&rsquo;entreprise y propose six services uniques. Avec le service de r\u00e9paration de chaussures de randonn\u00e9e, A.S. Adventure redonne vie \u00e0 un vieux m\u00e9tier. Un service de blanchisserie \u00e9cologique pour les vestes, les pantalons de ski, les sacs de couchage&#8230; Une grosse machine verte &#8211; surnomm\u00e9e \u00ab Hulk \u00bb &#8211; entretient et r\u00e9pare les skis et les snowboards. L&rsquo;atelier de r\u00e9paration de v\u00eatements r\u00e9pare ou retouche les v\u00eatements, non seulement pour A.S.Adventure, mais aussi pour Juttu.<\/p>\n\n\n\n<p>Le centre abrite \u00e9galement le stock croissant de produits de location pour l&rsquo;hiver et l&rsquo;\u00e9t\u00e9. \u00ab Nous croyons beaucoup \u00e0 la location : nous la pratiquons depuis des ann\u00e9es pour le mat\u00e9riel de sport d&rsquo;hiver et maintenant aussi pour les v\u00eatements, les b\u00e2tons de randonn\u00e9e, les sacoches de bicyclette, les porte-b\u00e9b\u00e9s&#8230; \u00bb Enfin, la collection d&rsquo;articles d&rsquo;occasion pour enfants \u00ab Second Life \u00bb se trouve \u00e9galement ici.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un \u00e9cosyst\u00e8me durable<\/h2>\n\n\n\n<p>A.S. Adventure construit donc ici un \u00e9cosyst\u00e8me durable complet : \u00ab Nous sommes pionniers dans le commerce de d\u00e9tail belge. Nous voulons contribuer \u00e0 faciliter le changement de mentalit\u00e9 circulaire. La pens\u00e9e durable fait partie de notre ADN depuis 1995 \u00bb, explique M. De Beuckelaer. \u00ab La rentabilit\u00e9 n&rsquo;est pas notre objectif premier \u00e0 cet \u00e9gard. Le b\u00e9n\u00e9fice indirect r\u00e9side dans le renforcement de la fid\u00e9lit\u00e9 des clients. C&rsquo;est plus important que le court terme.&nbsp;\u00bb<\/p>\n\n\n\n<p>Le d\u00e9taillant propose ici un contrepoint \u00e0 la tendance aux marques de distributeur moins ch\u00e8res et \u00e0 l&rsquo;envahissement des d\u00e9taillants \u00e0 bas prix : \u00ab Nous continuons \u00e0 pr\u00f4ner l&rsquo;investissement dans des marques de qualit\u00e9. Si vous les entretenez bien, elles dureront tr\u00e8s longtemps. J&rsquo;aime comparer cela aux voitures : la valeur r\u00e9siduelle d&rsquo;une BMW ou d&rsquo;une Mercedes reste \u00e9lev\u00e9e et vous la conduisez plus longtemps. Nous voulons faire la m\u00eame chose avec nos produits : ne pas baisser les prix, m\u00eame si les consommateurs d\u00e9pensent aujourd&rsquo;hui un peu moins pour leurs v\u00eatements. Achetez moins, mais mieux, et le prix ne sera pas plus \u00e9lev\u00e9.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cr\u00e9dibilit\u00e9<\/h2>\n\n\n\n<p>Les clients peuvent retourner les manteaux pour enfants de Patagonia ou de The North Face, par exemple, et obtenir un montant r\u00e9siduel sup\u00e9rieur \u00e0 celui qu&rsquo;ils obtiendraient sur Vinted. \u00ab Un tel manteau n&rsquo;est alors pas beaucoup plus cher qu&rsquo;une marque moins ch\u00e8re. Nous voyons alors les gens r\u00e9investir ce montant dans une marque de qualit\u00e9. C&rsquo;est cette histoire que nous voulons faire conna\u00eetre.&nbsp;\u00bb<\/p>\n\n\n\n<p>La fid\u00e9lisation de la client\u00e8le est un \u00e9l\u00e9ment suppl\u00e9mentaire : \u00ab Nous voulons que les gens soient heureux avec ces services. On re\u00e7oit beaucoup d&rsquo;amour en retour. Cela contribue \u00e9galement \u00e0 notre cr\u00e9dibilit\u00e9 en tant que marque. C&rsquo;est la rentabilit\u00e9 indirecte. Nous savons que nous ne sommes pas les moins chers.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Persuader les jeunes<\/h2>\n\n\n\n<p>Le public d&rsquo;A.S. Adventure est-il plus r\u00e9ceptif \u00e0 ce message durable ? \u00ab En partie. Mais nous touchons un public tr\u00e8s large, qui ne se limite pas \u00e0 la classe dou\u00e9e. Toute personne disposant d&rsquo;un revenu moyen peut venir chez A.S. Adventure. Une veste peut durer de nombreuses ann\u00e9es. De plus, nous ne proposons pas les couleurs les plus fantaisistes, mais plut\u00f4t des mod\u00e8les intemporels. Le bleu fonc\u00e9 se vend bien en Belgique, il reste \u00e9galement beau pendant longtemps.&nbsp;\u00bb<\/p>\n\n\n\n<p>Le d\u00e9taillant veut maintenant convaincre les \u00e9tudiants en particulier : \u00ab Nous voulons leur dire de r\u00e9fl\u00e9chir \u00e0 deux fois avant de commander chez Temu ou Shein. Les jeunes sont ouverts \u00e0 cette id\u00e9e. M\u00eame si, parfois, il y a encore un grand d\u00e9calage entre ce que les gens disent et ce qu&rsquo;ils font.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un tout nouvel atelier de r\u00e9paration et d&rsquo;entretien, A.S. Adventure rassemble toutes ses initiatives circulaires. Ici, le d\u00e9taillant prolonge la dur\u00e9e de vie des chaussures, des v\u00eatements et des \u00e9quipements sportifs : \u00ab Achetez moins, mais mieux \u00bb.<\/p>\n","protected":false},"author":3,"featured_media":105827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[371],"topic":[373],"region":[226],"class_list":["post-105837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-as-adventure","topic-durabilite","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A.S. 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