{"id":105908,"date":"2024-10-03T10:46:50","date_gmt":"2024-10-03T08:46:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=105908"},"modified":"2024-10-03T10:46:51","modified_gmt":"2024-10-03T08:46:51","slug":"amazon-lance-son-label-climatique-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-lance-son-label-climatique-en-belgique\/","title":{"rendered":"Amazon lance son label climatique en Belgique"},"content":{"rendered":"\n

D\u00e9sormais, les acheteurs belges trouveront une s\u00e9lection de plus de 70 000 produits portant le label \u00ab Climate Pledge Friendly<\/em> \u00bb sur amazon.com.be : le d\u00e9taillant souhaite leur permettre de filtrer plus facilement les recherches de produits pr\u00e9sentant des caract\u00e9ristiques durables.<\/p>\n\n\n\n

Aider \u00e0 faire des choix durables<\/h2>\n\n\n\n

Les produits pr\u00e9sentant au moins une caract\u00e9ristique durable sont d\u00e9sormais reconnaissables sur la plateforme belge d’Amazon gr\u00e2ce \u00e0 un logo en forme de feuille verte et \u00e0 un lien vers les caract\u00e9ristiques de durabilit\u00e9. Ils sont \u00e9galement r\u00e9pertori\u00e9s dans une boutique distincte \u00e0 l’adresse www.amazon.com.be\/cpfshop, tout comme la s\u00e9lection \u00ab Brands of Belgium \u00bb qui propose des produits locaux, par exemple.<\/p>\n\n\n\n

\u00ab C’\u00e9tait l’une de mes priorit\u00e9s pour 2024 \u00bb, explique Eva Faict, country manager d’Amazon Belgique, dans une interview accord\u00e9e \u00e0 RetailDetail. \u00ab Sept consommateurs belges sur dix aimeraient acheter des produits plus durables, mais 56 % ne les trouvent pas ou ne voient pas quels produits sont plus durables que d’autres. \u00bb Une enqu\u00eate men\u00e9e en juillet 2024 par OnePoll pour le compte d’Amazon aupr\u00e8s de 1 000 consommateurs belges a montr\u00e9 que seuls 11 % d’entre eux comprennent toujours l’impact environnemental d’un produit lorsqu’ils font des achats en ligne. Plus de la moiti\u00e9 (55 %) des personnes interrog\u00e9es souhaitent donc que les d\u00e9taillants les aident \u00e0 faire des choix plus durables pour les produits de tous les jours.<\/p>\n\n\n\n

70 000 produits<\/h2>\n\n\n\n

Le programme Climate Pledge Friendly d’Amazon s\u00e9lectionne des produits fabriqu\u00e9s, par exemple, avec des mat\u00e9riaux recycl\u00e9s et biod\u00e9gradables, ou qui sont plus \u00e9conomes en \u00e9nergie que des articles comparables, sur la base de 41 certifications tierces v\u00e9rifi\u00e9es et reconnues, telles que Rainforest Alliance, Fair for Life et Forest Stewardship Council. \u00c0 l’\u00e9chelle mondiale, il s’agit de 1,4 million de produits, une s\u00e9lection qui a augment\u00e9 de 157 % l’ann\u00e9e derni\u00e8re. Dans la boutique en ligne belge, il y en a d\u00e9j\u00e0 70 000. \u00ab Nous allons rapidement augmenter ce nombre. \u00bb<\/p>\n\n\n\n

Amazon a lanc\u00e9 le Climate Pledge en 2019, afin de rassembler des entreprises de pays du monde entier avec l’engagement de devenir \u00ab net z\u00e9ro<\/em> \u00bb d’ici 2040, une d\u00e9cennie avant l’accord de Paris sur le climat. Le d\u00e9taillant s’engage \u00e9galement en faveur de la durabilit\u00e9 au niveau local : \u00ab \u00c0 Anvers, neuf colis sur dix sont livr\u00e9s par des v\u00e9hicules \u00e9lectriques, \u00e0 Bruxelles, nous utilisons des v\u00e9los-cargos, nous utilisons 100 % d’\u00e9nergie renouvelable \u00bb, d\u00e9clare Faict. \u00ab Notre philosophie est que nous devons prendre nos responsabilit\u00e9s, avec la grande \u00e9chelle que nous avons, et que nous pouvons amener d’autres parties \u00e0 le faire avec nous. \u00bb<\/p>\n\n\n\n

Le programme Climate Pledge Friendly est d\u00e9j\u00e0 actif sur les plus grands march\u00e9s europ\u00e9ens. En m\u00eame temps que la Belgique, Amazon le lance en Su\u00e8de.<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9sormais, les acheteurs belges trouveront une s\u00e9lection de plus de 70 000 produits portant le label \u00ab Climate Pledge Friendly \u00bb sur amazon.com.be : le d\u00e9taillant souhaite leur permettre de filtrer plus facilement les recherches de produits pr\u00e9sentant des caract\u00e9ristiques durables.<\/p>\n","protected":false},"author":3,"featured_media":105906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[206],"topic":[373],"region":[226],"class_list":["post-105908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-amazon","topic-durabilite","region-belgique"],"acf":[],"yoast_head":"\nAmazon lance son label climatique en Belgique - RetailDetail BE<\/title>\n<meta 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