{"id":105949,"date":"2024-10-03T15:32:09","date_gmt":"2024-10-03T13:32:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=105949"},"modified":"2024-10-03T15:32:12","modified_gmt":"2024-10-03T13:32:12","slug":"en-images-le-plus-petit-ikea-des-pays-bas-met-laccent-sur-les-conseils","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/en-images-le-plus-petit-ikea-des-pays-bas-met-laccent-sur-les-conseils\/","title":{"rendered":"[En Images] Le plus petit Ikea des Pays-Bas met l&rsquo;accent sur les conseils"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105929\" data-id=\"105929\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_001_1140-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_001_1140-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_001_1140-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_001_1140-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_001_1140-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Twycer \/ www.twycer.nl<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105931\" data-id=\"105931\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_002_1163-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_002_1163-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_002_1163-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_002_1163-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_002_1163-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Twycer \/ www.twycer.nl<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105933\" data-id=\"105933\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_003_1187-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_003_1187-Aangepast.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_003_1187-Aangepast-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_003_1187-Aangepast-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Twycer \/ www.twycer.nl<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105935\" data-id=\"105935\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_004_1221-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_004_1221-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_004_1221-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_004_1221-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_004_1221-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Twycer \/ www.twycer.nl<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105937\" data-id=\"105937\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_005_-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_005_-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_005_-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_005_-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_005_-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Twycer \/ www.twycer.nl<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105939\" data-id=\"105939\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_006_5084-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_006_5084-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_006_5084-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_006_5084-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_006_5084-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Twycer \/ www.twycer.nl<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105941\" data-id=\"105941\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_007_1284-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_007_1284-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_007_1284-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_007_1284-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_007_1284-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Twycer \/ www.twycer.nl<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105945\" data-id=\"105945\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_009_5187-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_009_5187-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_009_5187-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_009_5187-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_009_5187-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Twycer \/ www.twycer.nl<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105943\" data-id=\"105943\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_008_1332-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_008_1332-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_008_1332-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_008_1332-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_008_1332-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Twycer \/ www.twycer.nl<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-105947\" data-id=\"105947\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_010_1406-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_010_1406-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_010_1406-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_010_1406-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/20241002_IKEA_Leeuwarden_010_1406-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Twycer \/ www.twycer.nl<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Ikea<\/strong> a ouvert aujourd&rsquo;hui un \u00ab plan &amp; order point \u00bb \u00e0 Leeuwarden : ce magasin compact, quarante fois plus petit qu&rsquo;une succursale traditionnelle de la cha\u00eene de magasins d&rsquo;ameublement, offre aux clients conseils et inspiration, en compl\u00e9ment d&rsquo;une succursale plus grande dans la r\u00e9gion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus proche du client<\/h2>\n\n\n\n<p>Le nouveau Ikea Plan &amp; Order Point de Leeuwarden, dans la province n\u00e9erlandaise de Frise, ne fait que 650 m\u00b2. C&rsquo;est beaucoup plus petit qu&rsquo;un Ikea typique, qui mesure facilement 25 000 m\u00b2. Dans ce magasin compact, l&rsquo;accent est mis sur les conseils personnalis\u00e9s. Les clients peuvent trouver l&rsquo;inspiration dans un showroom typique et acheter une s\u00e9lection d&rsquo;accessoires pour la maison.<\/p>\n\n\n\n<p>Le nouveau magasin est une extension du magasin Ikea de Groningue, qui est beaucoup plus grand, explique Evelyn Cairo-Goris, directrice de march\u00e9 : \u00ab Nous savons que les clients ont besoin de conseils sur mesure pour les achats importants, comme les cuisines et les armoires. Avec le Plan &amp; Order Point de Leeuwarden, nous rapprochons ce service de nos clients \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D&rsquo;autres implantations possibles<\/h2>\n\n\n\n<p>L&rsquo;ouverture de ce magasin s&rsquo;inscrit dans une strat\u00e9gie plus large d&rsquo;Ikea visant \u00e0 accro\u00eetre l&rsquo;accessibilit\u00e9 et \u00e0 permettre aux clients de faire leurs achats dans diff\u00e9rents lieux et de diff\u00e9rentes mani\u00e8res. Par exemple, le d\u00e9taillant investit \u00e9galement dans des services d&rsquo;exp\u00e9dition et de livraison am\u00e9lior\u00e9s, des casiers de retrait et des machines de retrait innovantes, \u00e9liminant ainsi la n\u00e9cessit\u00e9 pour les clients d&rsquo;entrer dans le magasin pour retirer leurs commandes.<\/p>\n\n\n\n<p>Leeuwarden est le premier nouveau magasin Ikea n\u00e9erlandais depuis neuf ans et le premier magasin n\u00e9erlandais \u00e0 proposer cette formule, qui existe d\u00e9j\u00e0 dans d&rsquo;autres pays, notamment \u00e0 Londres. Outre la succursale de Leeuwarden, le d\u00e9taillant \u00e9tudie la possibilit\u00e9 d&rsquo;ouvrir d&rsquo;autres points de vente Plan &amp; Order \u00e0 d&rsquo;autres endroits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea a ouvert aujourd&rsquo;hui un \u00ab plan &#038; order point \u00bb \u00e0 Leeuwarden : ce magasin compact, quarante fois plus petit qu&rsquo;une succursale traditionnelle de la cha\u00eene de magasins d&rsquo;ameublement, offre aux clients conseils et inspiration, en compl\u00e9ment d&rsquo;une succursale plus grande dans la r\u00e9gion.<\/p>\n","protected":false},"author":3,"featured_media":105929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[211],"topic":[340,1262],"region":[524],"class_list":["post-105949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-ikea","topic-concept-de-magasin","topic-en-images","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En Images] Le plus petit Ikea des Pays-Bas met l&#039;accent sur les conseils - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea a ouvert un \u00ab plan &amp; order point \u00bb \u00e0 Leeuwarden : 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