{"id":106337,"date":"2024-10-11T14:35:17","date_gmt":"2024-10-11T12:35:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=106337"},"modified":"2024-10-11T14:35:19","modified_gmt":"2024-10-11T12:35:19","slug":"pourquoi-coolblue-veut-il-devenir-une-entreprise-allemande","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/pourquoi-coolblue-veut-il-devenir-une-entreprise-allemande\/","title":{"rendered":"Pourquoi Coolblue veut-il devenir \u00ab une entreprise allemande \u00bb ?"},"content":{"rendered":"\n

Coolblue <\/strong>a des projets ambitieux en Allemagne : dans cinq ans, le d\u00e9taillant en \u00e9lectronique devrait devenir \u00ab une entreprise allemande \u00bb. En outre, la boutique en ligne ne cesse d’\u00e9largir son offre, m\u00eame si elle refuse de devenir le nouvel Amazon\u2026<\/p>\n\n\n\n

Cinq fois plus grand<\/h2>\n\n\n\n

En 2029, la majorit\u00e9 du chiffre d’affaires de Coolblue devrait provenir du march\u00e9 allemand. C’est ainsi que la boutique en ligne n\u00e9erlandaise souhaite devenir une entreprise allemande d’ici cinq ans, a annonc\u00e9 son PDG et cofondateur, Pieter Zwart, lors de l’\u00e9v\u00e9nement Shopping Today \u00e0 Utrecht. Comment veut-il y parvenir ? C’est ce qu’il expliquera lors de la RetailDetail Night \u00e0 Anvers.<\/a><\/p>\n\n\n\n

L’Allemagne est un march\u00e9 avec plein de potentiel pour Coolblue, notamment parce que le march\u00e9 allemand de l’\u00e9lectronique est cinq fois plus important que le march\u00e9 n\u00e9erlandais. L’entreprise y investit d\u00e9j\u00e0 150 millions d’euros et pr\u00e9voit d’ouvrir 36 magasins et neuf d\u00e9p\u00f4ts de livraison. Pour financer la croissance, Pieter Zwart a vendu 7,5 % de ses actions \u00e0 l’investisseur HAL \u00e0 la fin de l’\u00e9t\u00e9, ce qui donne \u00e0 HAL une participation majoritaire de 56,5 %.<\/p>\n\n\n\n

De magasin \u00e0 collecteur de d\u00e9chets<\/h2>\n\n\n\n

Outre l’aspect g\u00e9ographique, Coolblue continue d’\u00e9largir son offre. Entre-temps, le d\u00e9taillant est un acteur important dans le secteur des produits blancs, avec 19 % de son chiffre d’affaires total provenant de produits \u00e9lectrom\u00e9nagers. Toutefois, cela signifie \u00e9galement que le parcours du client a d\u00fb \u00eatre optimis\u00e9 davantage, de la livraison et de l’installation jusqu’au retour. \u00ab On devient de plus en plus un collecteur de d\u00e9chets \u00bb, explique Zwart : 55 % de tous les produits blancs collect\u00e9s aux Pays-Bas sont collect\u00e9s par Coolblue.<\/p>\n\n\n\n

Le PDG insiste n\u00e9anmoins sur l’importance de se limiter : Coolblue ne deviendra pas un \u00ab magasin de tout \u00bb, comme \u00e9tait le r\u00eave de Jeff Bezos pour Amazon. En effet, le NPS (net promoter score, param\u00e8tre de satisfaction du client) \u00e9tant au c\u0153ur de l’entreprise, chaque \u00e9tape du parcours client doit \u00eatre bien pens\u00e9e et contr\u00f4l\u00e9e.<\/p>\n\n\n\n

Pieter Zwart cl\u00f4turera la RetailDetail Night le 21 novembre sur la sc\u00e8ne, \u00e0 c\u00f4t\u00e9 de Dirk Van den Berghe, ancien directeur de Walmart<\/strong>. Au cours des sessions pl\u00e9ni\u00e8res, des \u00ab Game changers \u00bb tels que De Kringwinkel et des experts en IA tels que Carrefour <\/strong>montreront eux aussi l’avenir du retail.<\/em><\/p>\n\n\n\n

\n
Cliquez ici pour r\u00e9server votre place ou votre table au tarif \u00ab early bird \u00bb.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Coolblue a des projets ambitieux en Allemagne : dans cinq ans, le d\u00e9taillant en \u00e9lectronique devrait devenir \u00ab une entreprise allemande \u00bb. En outre, la boutique en ligne ne cesse d’\u00e9largir son offre, m\u00eame si elle refuse de devenir le nouvel Amazon\u2026<\/p>\n","protected":false},"author":5,"featured_media":54144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[798],"topic":[276],"region":[470],"class_list":["post-106337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","company-coolblue","topic-expansion","region-allemagne"],"acf":[],"yoast_head":"\nPourquoi Coolblue veut-il devenir \u00ab une entreprise allemande \u00bb ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Coolblue a des projets ambitieux en Allemagne : dans cinq ans, le d\u00e9taillant en \u00e9lectronique devrait devenir \u00ab une entreprise 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