{"id":106344,"date":"2024-10-11T15:12:47","date_gmt":"2024-10-11T13:12:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=106344"},"modified":"2024-10-11T15:16:00","modified_gmt":"2024-10-11T13:16:00","slug":"les-boites-repas-et-les-economies-permettent-a-crisp-de-realiser-ses-premiers-benefices","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-boites-repas-et-les-economies-permettent-a-crisp-de-realiser-ses-premiers-benefices\/","title":{"rendered":"Les bo\u00eetes repas et les \u00e9conomies permettent \u00e0 Crisp de r\u00e9aliser ses premiers b\u00e9n\u00e9fices"},"content":{"rendered":"\n

Depuis juin, Crisp<\/strong> est rentable aux Pays-Bas, notamment gr\u00e2ce \u00e0 des exercices de r\u00e9duction des co\u00fbts et au succ\u00e8s de ses bo\u00eetes repas. L’ann\u00e9e prochaine, le march\u00e9 en ligne devrait \u00e9galement devenir rentable en Belgique.<\/p>\n\n\n\n

R\u00e9organisation<\/h2>\n\n\n\n

Crisp a enregistr\u00e9 une hausse de 25 % de son chiffre d’affaires cette ann\u00e9e. Dans le m\u00eame temps, le supermarch\u00e9 en ligne a r\u00e9ussi \u00e0 r\u00e9duire ses co\u00fbts de 15 % au cours des deux derni\u00e8res ann\u00e9es. Pour la premi\u00e8re fois, les chiffres sont noirs : depuis juin, l’entreprise est rentable sur le plan op\u00e9rationnel <\/a>aux Pays-Bas, a d\u00e9clar\u00e9 le PDG Tom Peeters \u00e0 la FD.<\/p>\n\n\n\n

En 2022, Crisp a encore enregistr\u00e9 une perte de 50 millions d’euros, mais la rentabilit\u00e9 devient plus importante compte tenu de l’\u00e9volution du climat d’investissement : avec la hausse des taux d’int\u00e9r\u00eat, il est de plus en plus difficile pour les entreprises de croissance d\u00e9ficitaires d’obtenir du capital-risque. C’est pourquoi Crisp a proc\u00e9d\u00e9 \u00e0 un certain nombre de r\u00e9organisations : au si\u00e8ge d’Amsterdam, un emploi sur dix a \u00e9t\u00e9 supprim\u00e9, une machine d’emballage plus efficace a \u00e9t\u00e9 install\u00e9e et le centre de distribution belge de Bornem a \u00e9t\u00e9 ferm\u00e9 – les clients flamands sont d\u00e9sormais approvisionn\u00e9s \u00e0 partir de Breda via un site de transbordement \u00e0 Boom.<\/p>\n\n\n\n

Malgr\u00e9 un ralentissement de la croissance apr\u00e8s la pand\u00e9mie, les ventes continuent \u00e0 bien se d\u00e9velopper, d\u00e9clare le directeur g\u00e9n\u00e9ral. Le nombre de clients qui passent des commandes hebdomadaires est aujourd’hui sup\u00e9rieur de 64 % \u00e0 ce qu’il \u00e9tait il y a un an. Cela s’explique en partie par le succ\u00e8s des bo\u00eetes repas : Crisp en vend aujourd’hui plus de deux fois plus que l’ann\u00e9e derni\u00e8re. La rentabilit\u00e9 par commande a augment\u00e9 de 10 % en un an, de sorte que chaque commande suppl\u00e9mentaire contribue d\u00e9sormais aux b\u00e9n\u00e9fices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis juin, Crisp est rentable aux Pays-Bas, notamment gr\u00e2ce \u00e0 des exercices de r\u00e9duction des co\u00fbts et au succ\u00e8s de ses bo\u00eetes repas. L’ann\u00e9e prochaine, le march\u00e9 en ligne devrait \u00e9galement devenir rentable en Belgique. <\/p>\n","protected":false},"author":3,"featured_media":104167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[586],"topic":[198,266],"region":[524],"class_list":["post-106344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-crisp","topic-e-commerce","topic-resultats-financiers","region-pays-bas"],"acf":[],"yoast_head":"\nLes bo\u00eetes repas et les \u00e9conomies permettent \u00e0 Crisp de r\u00e9aliser ses premiers b\u00e9n\u00e9fices - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Depuis juin, Crisp est rentable aux Pays-Bas, notamment gr\u00e2ce \u00e0 des exercices de 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