{"id":106499,"date":"2024-10-15T10:19:48","date_gmt":"2024-10-15T08:19:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=106499"},"modified":"2024-10-18T17:04:14","modified_gmt":"2024-10-18T15:04:14","slug":"qui-est-zabka-la-superpuissance-polonaise-de-5-milliards-deuros","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/qui-est-zabka-la-superpuissance-polonaise-de-5-milliards-deuros\/","title":{"rendered":"Qui est \u017babka, la superpuissance polonaise de 5 milliards d&rsquo;euros ?"},"content":{"rendered":"\n<p><strong>\u017babka<\/strong> compte plus de 10 500 magasins, r\u00e9alise un chiffre d&rsquo;affaires de plus de 4,6 milliards d&rsquo;euros et cherche \u00e0 lever environ 1,5 milliard d&rsquo;euros en bourse. Pourtant, ce nom ne vous dit probablement pas grand-chose. Qui est cette discr\u00e8te puissance commerciale de l&rsquo;Est ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1 000 ouvertures de magasins par an<\/h2>\n\n\n\n<p>\u017babka, la plus grande cha\u00eene de magasins de proximit\u00e9 de Pologne, a des projets ambitieux pour entrer en bourse. Avec quelque 3 millions de clients par jour et un chiffre d&rsquo;affaires de plus de 4,6 milliards d&rsquo;euros en 2023, \u017babka est devenue synonyme de \u00ab commodit\u00e9 et proximit\u00e9 \u00bb en Pologne. L&rsquo;introduction en bourse est une d\u00e9marche strat\u00e9gique visant \u00e0 lever 1,5 milliard d&rsquo;euros, que l&rsquo;entreprise entend utiliser pour soutenir son expansion fulgurante. L&rsquo;introduction en bourse estime la valeur du groupe \u00e0 plus de 5 milliards d&rsquo;euros.<\/p>\n\n\n\n<p>En effet, le groupe de distribution est en pleine ascension : en plus de ses 10 500 magasins existants, principalement en Pologne, l&rsquo;entreprise vise \u00e0 ouvrir plus de 1 000 nouvelles supermarch\u00e9s chaque ann\u00e9e, tant en Pologne qu&rsquo;en Roumanie. En Pologne, \u017babka estime qu&rsquo;il y a de la place pour 8 000 magasins suppl\u00e9mentaires, tandis qu&rsquo;en Roumanie, il y aurait un potentiel d&rsquo;environ 4 000 points de vente. Sous l&rsquo;enseigne <strong>Froo<\/strong>, les quelque 200 premi\u00e8res ouvrent en 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leader dans le domaine du sans-caisse<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to shop at \u017babka Nano?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5t_-Na63kUY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u017babka compte plus de 10 500 magasins, r\u00e9alise un chiffre d&rsquo;affaires de plus de 4,6 milliards d&rsquo;euros et cherche \u00e0 lever environ 1,5 milliard d&rsquo;euros en bourse. Pourtant, ce nom ne vous dit probablement pas grand-chose. Qui est cette discr\u00e8te puissance commerciale de l&rsquo;Est ?<\/p>\n","protected":false},"author":5,"featured_media":106495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[1567],"topic":[275,276],"region":[505],"class_list":["post-106499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-zabka","topic-analyse","topic-expansion","region-pologne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qui est \u017babka, la superpuissance polonaise de 5 milliards d&#039;euros ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u017babka compte plus de 10 500 magasins et cherche \u00e0 lever 1,5 milliard d&#039;euros en bourse. 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