{"id":106751,"date":"2024-10-18T12:14:30","date_gmt":"2024-10-18T10:14:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=106751"},"modified":"2024-10-18T12:14:32","modified_gmt":"2024-10-18T10:14:32","slug":"les-pringles-reapparaissent-dans-les-rayons-de-jumbo-et-dedeka","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-pringles-reapparaissent-dans-les-rayons-de-jumbo-et-dedeka\/","title":{"rendered":"Les Pringles r\u00e9apparaissent dans les rayons de Jumbo et d&rsquo;Edeka"},"content":{"rendered":"\n<p>Apr\u00e8s un gel des approvisionnements qui a dur\u00e9 des mois, le fabricant <strong>Kellanova<\/strong> remettra les produits <strong>Pringles<\/strong> en rayon chez <strong>Edeka<\/strong> et <strong>Jumbo<\/strong> le mois prochain. Le fabricant parle d&rsquo;un \u00ab premier pas \u00bb : en ce qui concerne <strong>Kellogg&rsquo;s<\/strong>, les parties concern\u00e9es ne sont pas encore parvenues \u00e0 un accord.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des d\u00e9g\u00e2ts importants<\/h2>\n\n\n\n<p>Le conflit entre Kellanova et Everest, l&rsquo;alliance d&rsquo;achat d&rsquo;Edeka, Picnic et Jumbo, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-reclame-10-millions-a-kellogg-pour-son-boycott\/\">dure depuis pr\u00e8s d&rsquo;un an<\/a>. En l&rsquo;absence d&rsquo;accord commercial, le fabricant a d\u00e9cid\u00e9 de cesser de fournir Pringles et Kellogg&rsquo;s. Une d\u00e9cision drastique aux cons\u00e9quences importantes pour les deux parties. En effet, le num\u00e9ro un allemand et le num\u00e9ro deux n\u00e9erlandais repr\u00e9sentent ensemble un chiffre d&rsquo;affaires important pour le fabricant. D&rsquo;autre part, les cha\u00eenes de supermarch\u00e9s perdent \u00e9galement beaucoup de ventes en raison de l&rsquo;absence de deux marques fortes &#8211; et risquent d&rsquo;avoir des clients m\u00e9contents.<\/p>\n\n\n\n<p>Aujourd&rsquo;hui, Kellanova a enfin trouv\u00e9 un accord pour fournir \u00e0 nouveau des chips Pringles aux membres d&rsquo;Everest. D&rsquo;ici novembre, les produits devraient \u00eatre de retour dans les magasins. Selon le fabricant, il s&rsquo;agit d&rsquo;une premi\u00e8re \u00e9tape : apr\u00e8s tout, il n&rsquo;y a pas encore d&rsquo;accord sur Kellogg&rsquo;s.<\/p>\n\n\n\n<p>D&rsquo;ailleurs, cette marque n&rsquo;est pas seulement absente d&rsquo;Edeka, mais aussi du num\u00e9ro deux allemand, <strong>Rewe<\/strong>. En cons\u00e9quence, la cat\u00e9gorie des c\u00e9r\u00e9ales pour petit-d\u00e9jeuner en Allemagne a subi des dommages importants : les <a href=\"https:\/\/www.lebensmittelzeitung.net\/industrie\/nachrichten\/salzige-snacks-pringles-kehren-zu-edeka-zurueck-180434\">ventes ont chut\u00e9 de 13 % entre janvier et ao\u00fbt<\/a> par rapport \u00e0 la m\u00eame p\u00e9riode l&rsquo;ann\u00e9e derni\u00e8re, rapporte le magazine professionnel Lebensmittel Zeitung. Entre-temps, les concurrents et les marques priv\u00e9es ont occup\u00e9 l&rsquo;espace libre des rayons et Kellogg&rsquo;s a d\u00fb s&rsquo;appuyer sur les cha\u00eenes de discount.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un gel des approvisionnements qui a dur\u00e9 des mois, le fabricant Kellanova remettra les produits Pringles en rayon chez Edeka et Jumbo le mois prochain. Le fabricant parle d&rsquo;un \u00ab premier pas \u00bb : en ce qui concerne Kellogg&rsquo;s, les parties concern\u00e9es ne sont pas encore parvenues \u00e0 un accord.<\/p>\n","protected":false},"author":3,"featured_media":77463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[621,217,1487],"topic":[242],"region":[],"class_list":["post-106751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-edeka","company-jumbo","company-kellanova","topic-chaine-dapprovisionnement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Pringles r\u00e9apparaissent dans les rayons de Jumbo et d&#039;Edeka - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s un gel des approvisionnements, le fabricant Kellanova remettra les produits Pringles en rayon chez Edeka et Jumbo le mois prochain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-pringles-reapparaissent-dans-les-rayons-de-jumbo-et-dedeka\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Pringles r\u00e9apparaissent dans les rayons de Jumbo et d&#039;Edeka - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s un gel des approvisionnements, le fabricant Kellanova remettra les produits Pringles en rayon chez Edeka et Jumbo le mois prochain.\" \/>\n<meta property=\"og:url\" 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