{"id":107053,"date":"2024-10-23T14:16:17","date_gmt":"2024-10-23T12:16:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107053"},"modified":"2024-10-23T14:16:18","modified_gmt":"2024-10-23T12:16:18","slug":"en-images-wibra-fait-ses-debuts-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-wibra-fait-ses-debuts-en-france\/","title":{"rendered":"[En images] Wibra fait ses d\u00e9buts en France"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107027\" data-id=\"107027\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra2-1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra2-1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra2-1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra2-1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra2-1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra2-1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107029\" data-id=\"107029\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra3-1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra3-1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra3-1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra3-1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra3-1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra3-1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107041\" data-id=\"107041\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-opening021-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-opening021-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-opening021-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-opening021-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-opening021-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-opening021-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-opening021-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107015\" data-id=\"107015\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra4-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra4-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra4-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra4-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra4.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107023\" data-id=\"107023\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf2376cf9-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf2376cf9-1-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf2376cf9-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf2376cf9-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf2376cf9-1-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf2376cf9-1-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf2376cf9-1-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107025\" data-id=\"107025\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf21399fc-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf21399fc-1-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf21399fc-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf21399fc-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf21399fc-1-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf21399fc-1-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/6718cf21399fc-1-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107051\" data-id=\"107051\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra10-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra10-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra10-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra10-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra10.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107033\" data-id=\"107033\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra5-1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra5-1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra5-1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra5-1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra5-1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra5-1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107039\" data-id=\"107039\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra9-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra9-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra9-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra9-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra9-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra9.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107037\" data-id=\"107037\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra8-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra8-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra8-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra8-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra8-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra8.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107049\" data-id=\"107049\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel022-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel022-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel022-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel022-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel022-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel022-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel022-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107047\" data-id=\"107047\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel020-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel020-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel020-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel020-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel020-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel020-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel020-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107045\" data-id=\"107045\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel017-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel017-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel017-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel017-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel017-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel017-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel017-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107043\" data-id=\"107043\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel015-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel015-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel015-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel015-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel015-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel015-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/wibra-fr-foto-s-winkel015-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Pr\u00e8s de Lille, <strong>Wibra<\/strong> teste son potentiel sur le grand march\u00e9 fran\u00e7ais. Le d\u00e9taillant croit en son concept distinctif et se sent confort\u00e9 par son succ\u00e8s en Wallonie, mais ne veut pas aller trop loin pour l&rsquo;instant : \u00ab Nous allons d&rsquo;abord tester \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une \u00e9tape logique<\/h2>\n\n\n\n<p>Mercredi matin, un grand nombre de personnes int\u00e9ress\u00e9es se sont pr\u00e9sent\u00e9es \u00e0 la toute premi\u00e8re ouverture de magasin de Wibra en France. Il a fallu un certain temps avant qu&rsquo;elles ne rejoignent les caisses : les acheteurs ont d&rsquo;abord pris le temps d&rsquo;explorer l&rsquo;assortiment. Apr\u00e8s tout, Wibra leur est totalement inconnu.<\/p>\n\n\n\n<p>Mais le d\u00e9taillant est confiant et consid\u00e8re l&rsquo;expansion en France comme une \u00e9tape logique compte tenu du succ\u00e8s de la cha\u00eene dans la partie francophone de la Belgique. Les analyses montrent qu&rsquo;il existe un march\u00e9 clair pour le concept Wibra en France. Le soutien logistique de la Belgique rend \u00e9galement le lancement dans le nord de la France efficace et rentable.<\/p>\n\n\n\n<p>Le magasin fran\u00e7ais est pratiquement identique aux succursales belge et n\u00e9erlandaise en termes d&rsquo;agencement et d&rsquo;assortiment. Des diff\u00e9rences mineures dans l&rsquo;assortiment sont dues \u00e0 une l\u00e9gislation diff\u00e9rente, par exemple. Certaines marques connues sont absentes : il n&rsquo;y a pas de bonbons Haribo ni de boissons gazeuses Coca-Cola dans les rayons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pour les clients \u00e0 petit budget et les chasseurs de bonnes affaires<\/h2>\n\n\n\n<p>\u00ab Nous voulons nous distinguer en pr\u00e9sentant un concept clair et simple qui devrait faciliter le choix du chef de famille. Le rapport qualit\u00e9-prix est tr\u00e8s correct et, surtout, il est accessible au budget de chacun. Notre concept comprend diff\u00e9rentes gammes destin\u00e9es \u00e0 aider les clients \u00e0 r\u00e9pondre \u00e0 leurs besoins quotidiens. Nous nous adressons aussi bien au client \u00e0 petit budget qu&rsquo;au chasseur de bonnes affaires \u00bb, explique Claudine Nachtergaele, country manager, qui co-dirige le lancement fran\u00e7ais depuis la Belgique.<\/p>\n\n\n\n<p>\u00c0 Lambersart, pr\u00e8s de Lille, Wibra a trouv\u00e9 un b\u00e2timent spacieux et lumineux avec une large fa\u00e7ade et une surface commerciale de 540 m\u00b2. Il s&rsquo;agit d&rsquo;un emplacement tr\u00e8s visible dans un quartier o\u00f9 les commerces sont nombreux : Action, Zeeman et les supermarch\u00e9s Carrefour City, Match, Aldi et Lidl se trouvent \u00e9galement \u00e0 proximit\u00e9. La recherche d&rsquo;un emplacement ad\u00e9quat n&rsquo;a cependant pas \u00e9t\u00e9 facile : il y a quelques locaux vacants dans la r\u00e9gion, mais les locaux de la taille recherch\u00e9e par Wibra sont rares.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des essais d&rsquo;abord<\/h2>\n\n\n\n<p>Cette ann\u00e9e, le d\u00e9taillant signera en principe pour deux magasins fran\u00e7ais suppl\u00e9mentaires, qui ouvriront au d\u00e9but de l&rsquo;ann\u00e9e prochaine. De pr\u00e9f\u00e9rence dans des lieux diff\u00e9rents : un magasin de p\u00e9riph\u00e9rie et dans un centre commercial, par exemple. Mais le directeur g\u00e9n\u00e9ral Bas Duijsens ne veut pas encore \u00eatre trop ambitieux : \u00ab Nous allons d&rsquo;abord tester ce qui fonctionne ici et ce qui ne fonctionne pas, puis nous ferons des ajustements.&nbsp;\u00bb<\/p>\n\n\n\n<p>Apr\u00e8s la relance belge et le rachat par trois cadres en 2022, Wibra se sent suffisamment forte pour relever ce nouveau d\u00e9fi. Le discounter, qui a connu une nouvelle ann\u00e9e record, se donne les moyens d&rsquo;investir. Bas Duijsens voit encore beaucoup de potentiel de croissance, non seulement en France m\u00e9tropolitaine, mais aussi aux Pays-Bas et en Belgique. \u00ab Aux Pays-Bas, par exemple, un Zeeman poss\u00e8de d\u00e9j\u00e0 environ 450 magasins, nous en avons 240. En Belgique, nous n&rsquo;en sommes qu&rsquo;\u00e0 60. Nous continuons \u00e0 ouvrir de nombreux magasins ici. \u00bb<\/p>\n\n\n\n<p>En d\u00e9cembre, Wibra d\u00e9m\u00e9nagera m\u00eame dans un endroit de choix : le discounter a r\u00e9ussi \u00e0 mettre la main sur les anciens locaux de Bristol dans le Shopping Stadsfeestzaal sur le Meir d&rsquo;Anvers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e8s de Lille, Wibra teste son potentiel sur le grand march\u00e9 fran\u00e7ais. Le d\u00e9taillant croit en son concept distinctif et se sent confort\u00e9 par son succ\u00e8s en Wallonie, mais ne veut pas aller trop loin pour l&rsquo;instant : \u00ab Nous allons d&rsquo;abord tester \u00bb. Une \u00e9tape logique Mercredi matin, un grand nombre de personnes int\u00e9ress\u00e9es [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":107027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[867],"topic":[276,310],"region":[342],"class_list":["post-107053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-wibra","topic-expansion","topic-ouverture-de-magasin","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Wibra fait ses d\u00e9buts en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pr\u00e8s de Lille, Wibra teste son potentiel sur le grand march\u00e9 fran\u00e7ais. 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