{"id":107070,"date":"2024-10-23T15:13:12","date_gmt":"2024-10-23T13:13:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107070"},"modified":"2024-10-23T15:13:13","modified_gmt":"2024-10-23T13:13:13","slug":"promopromo-devient-une-plateforme-doffres-et-une-source-dinspiration","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/promopromo-devient-une-plateforme-doffres-et-une-source-dinspiration\/","title":{"rendered":"\u00ab\u00a0PromoPromo devient une plateforme d\u2019offres et une source d\u2019inspiration\u00a0\u00bb"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107071\" data-id=\"107071\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/1-1024x768.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/1-1024x768.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/1-300x225.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/1-768x576.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/1.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107073\" data-id=\"107073\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/2-1024x768.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/2-1024x768.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/2-300x225.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/2-768x576.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/2.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107075\" data-id=\"107075\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/3-1024x768.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/3-1024x768.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/3-300x225.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/3-768x576.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/3.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-107077\" data-id=\"107077\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/4-1024x768.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/4-1024x768.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/4-300x225.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/4-768x576.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/10\/4.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>D\u2019une application de prospectus num\u00e9riques, <strong>PromoPromo<\/strong> \u00e9volue vers une plateforme d\u2019offres polyvalente, o\u00f9 les acheteurs ne comparent pas seulement les prix, mais trouvent aussi de l\u2019inspiration. Les d\u00e9taillants atteignent un public large et pertinent gr\u00e2ce \u00e0 l\u2019application.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">80&nbsp;% de public f\u00e9minin<\/h2>\n\n\n\n<p>Avec deux millions de t\u00e9l\u00e9chargements en Belgique et beaucoup plus aux Pays-Bas (sous le nom de <em>AlleFolders<\/em>), PromoPromo peut se targuer d\u2019\u00eatre la premi\u00e8re application de prospectus num\u00e9riques du Benelux. La plateforme a connu une forte augmentation au cours de la p\u00e9riode 2022-2023&nbsp;: en effet, avec l\u2019augmentation de l\u2019inflation, les consommateurs deviennent de plus en plus sensibles aux promotions. Les sites web remani\u00e9s se d\u00e9veloppent \u00e9galement, m\u00eame si l\u2019application reste dominante, affirment Maarten van Deurzen, directeur g\u00e9n\u00e9ral, et David Baens, responsable des ventes, de la soci\u00e9t\u00e9 m\u00e8re Retail Media Support.<\/p>\n\n\n\n<p>\u00ab&nbsp;Les utilisateurs de l\u2019application reviennent plus souvent, ce qui renforce le lien avec le lecteur. Vous pouvez configurer une telle application en fonction de votre localisation, cr\u00e9er des favoris et recevoir des notifications push. Un site web est plus \u00e9ph\u00e9m\u00e8re, mais s\u2019adresse \u00e0 une client\u00e8le diff\u00e9rente. De plus, le site web g\u00e9n\u00e8re du trafic par le biais des moteurs de recherche. Nous continuons \u00e0 attirer quelque 80&nbsp;% de femmes, un public cible tr\u00e8s important.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Attirer de nouveaux clients<\/h2>\n\n\n\n<p>PromoPromo continue d\u2019ajouter de nouvelles fonctionnalit\u00e9s \u00e0 l\u2019application. \u00ab&nbsp;Depuis l\u2019\u00e9t\u00e9 dernier, nous affichons \u00e9galement des offres individuelles dans l\u2019application. Si une jeune m\u00e8re cherche des couches, elle n\u2019a pas besoin de parcourir les prospectus de diff\u00e9rents d\u00e9taillants, elle trouve toutes les offres regroup\u00e9es. Nous devenons de plus en plus une plateforme d\u2019offres&nbsp;: les gens viennent pour comparer les prix et trouver des bonnes affaires.&nbsp;\u00bb<\/p>\n\n\n\n<p>Les consommateurs appr\u00e9cient de pouvoir rechercher des offres plus facilement et de cr\u00e9er leurs propres listes d\u2019achats. Mais c\u2019est \u00e9galement int\u00e9ressant pour les d\u00e9taillants, qui obtiennent plus de visibilit\u00e9 sur les produits qui attirent r\u00e9ellement l\u2019attention dans le prospectus. \u00ab&nbsp;C\u2019est un <em>parcours client<\/em> suppl\u00e9mentaire que nous cr\u00e9ons. Nous pouvons montrer \u00e0 quelle fr\u00e9quence des produits sp\u00e9cifiques sont ajout\u00e9s aux listes d\u2019achats. M\u00eame les d\u00e9taillants qui ne sont pas imm\u00e9diatement <em>en t\u00eate de liste<\/em> pour un acheteur sont mis en avant. C\u2019est ainsi qu\u2019ils attirent de nouveaux clients.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9charger les d\u00e9taillants<\/h2>\n\n\n\n<p>En outre, PromoPromo \u00e9largit sa gamme de services aux d\u00e9taillants. \u00ab&nbsp;Dans le pass\u00e9, nous d\u00e9pendions de la distribution d\u2019un prospectus. Aujourd\u2019hui, les d\u00e9taillants n\u2019ont plus n\u00e9cessairement besoin d\u2019un prospectus&nbsp;: nous pouvons faire appara\u00eetre les offres de leur boutique en ligne dans notre application. Nous leur enlevons le souci de cr\u00e9er un prospectus, ce qui est pratique pour les d\u00e9taillants qui ne r\u00e9alisent plus de prospectus papier. Nous pouvons rapidement cr\u00e9er un prospectus num\u00e9rique d\u2019aspect professionnel avec les offres, qui apparaissent \u00e9galement s\u00e9par\u00e9ment dans l\u2019application.&nbsp;\u00bb<\/p>\n\n\n\n<p>\u00ab&nbsp;HEMA, par exemple, l\u2019utilise r\u00e9guli\u00e8rement et en mesure \u00e9galement l\u2019impact&nbsp;: cela g\u00e9n\u00e8re du trafic vers sa propre boutique en ligne. La plateforme est donc rapidement rentabilis\u00e9e. Avec relativement peu d\u2019efforts, vous \u00eates pr\u00e9sent sur une plateforme consult\u00e9e par de nombreux acheteurs. Les d\u00e9taillants peuvent en outre facilement int\u00e9grer ce prospectus sur leurs propres plateformes. Nous d\u00e9chargeons ainsi les d\u00e9taillants.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prospectus th\u00e9matiques<\/h2>\n\n\n\n<p>Depuis peu, PromoPromo publie \u00e9galement des prospectus th\u00e9matiques dans lesquels les d\u00e9taillants peuvent placer leurs articles ou leurs offres. \u00ab&nbsp;Nous aurons trois autres de ces prospectus multi-marques cet automne&nbsp;: autour de la Saint-Nicolas, du Black Friday et de No\u00ebl. Nous en faisons \u00e9galement la promotion par le biais de nos propres r\u00e9seaux sociaux. C\u2019est pratique pour l\u2019acheteur, qui voit toutes les offres regroup\u00e9es, ainsi que pour le d\u00e9taillant, qui peut facilement mettre en \u00e9vidence ses offres.&nbsp;\u00bb<\/p>\n\n\n\n<p>De plus en plus de d\u00e9taillants sont convaincus de commercialiser leurs promotions par le biais de la plateforme PromoPromo. Apr\u00e8s tout, la sensibilit\u00e9 aux promotions ne cesse d\u2019augmenter. Les d\u00e9taillants n\u00e9erlandais tels qu\u2019Albert Heijn et Kruidvat ont introduit une culture promotionnelle diff\u00e9rente sur le march\u00e9 belge afin d\u2019attirer les clients dans leurs magasins. Cela a un impact et les autres d\u00e9taillants doivent r\u00e9agir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sur un plateau d\u2019argent<\/h2>\n\n\n\n<p>Les d\u00e9taillants peuvent appliquer des strat\u00e9gies tarifaires et promotionnelles tr\u00e8s diff\u00e9rentes sur la plateforme PromoPromo. \u00ab&nbsp;Malgr\u00e9 notre nom, nous ne nous contentons pas de faire des promotions. Zeeman en est un bon exemple&nbsp;: ses prix sont bas mais il n\u2019y a pratiquement pas de promotions, et pourtant il communique par le biais de nos canaux. Action combine une strat\u00e9gie de prix bas quotidiens avec des offres cibl\u00e9es. Cela d\u00e9pend \u00e9galement de la cat\u00e9gorie. Aujourd\u2019hui, les supermarch\u00e9s sont fortement ax\u00e9s sur les offres promotionnelles-chocs, mais dans la cat\u00e9gorie maison, ces promotions jouent un r\u00f4le moins important. Les clients peuvent alors trouver de l\u2019inspiration, en comparant facilement dans l\u2019application qui propose quoi et \u00e0 quel prix. Nous avons beaucoup de nouveaux clients dans le secteur de l\u2019ameublement.&nbsp;\u00bb<\/p>\n\n\n\n<p>Les gens consid\u00e8rent PromoPromo comme une sorte de divertissement, un moment pour eux de regarder ce qui est en vente, sans avoir \u00e0 se d\u00e9placer ou \u00e0 cliquer sur diff\u00e9rents sites Internet. \u00ab&nbsp;Nous le leur offrons sur un plateau d\u2019argent.&nbsp;\u00bb<\/p>\n\n\n\n<p><strong>Vous souhaitez savoir comment PromoPromo peut vous aider&nbsp;? Contactez David Baens, responsable des ventes, \u00e0 l\u2019adresse <a href=\"mailto:david@promopromo.be\">david@PromoPromo.be<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u2019une application de prospectus num\u00e9riques, PromoPromo \u00e9volue vers une plateforme d\u2019offres polyvalente, o\u00f9 les acheteurs ne comparent pas seulement les prix, mais trouvent aussi de l\u2019inspiration. Les d\u00e9taillants atteignent un public large et pertinent gr\u00e2ce \u00e0 l\u2019application. 80&nbsp;% de public f\u00e9minin Avec deux millions de t\u00e9l\u00e9chargements en Belgique et beaucoup plus aux Pays-Bas (sous le [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":107071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[488,318],"region":[324],"class_list":["post-107070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","topic-marketing","topic-publireportage","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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