{"id":107108,"date":"2024-10-23T19:59:05","date_gmt":"2024-10-23T17:59:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107108"},"modified":"2024-10-23T20:32:17","modified_gmt":"2024-10-23T18:32:17","slug":"louis-delhaize-vend-delitraiteur-a-colruyt-group","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/louis-delhaize-vend-delitraiteur-a-colruyt-group\/","title":{"rendered":"Louis Delhaize vend Delitraiteur \u00e0 Colruyt Group"},"content":{"rendered":"\n

Delitraiteur <\/strong>change de propri\u00e9taire : Colruyt Group<\/strong> reprendra toutes les parts de la cha\u00eene de magasins de repas du groupe Louis Delhaize<\/strong>, misant ainsi sur la commodit\u00e9.<\/p>\n\n\n\n

Des repas pratiques et sains<\/h2>\n\n\n\n

\u00ab Apr\u00e8s une r\u00e9flexion approfondie sur l’avenir de Delitraiteur, le Groupe Louis Delhaize est arriv\u00e9 \u00e0 la conclusion que la marque et ses 41 magasins ont un plus grand potentiel lorsqu’ils sont int\u00e9gr\u00e9s au sein de Colruyt Group \u00bb, explique le d\u00e9taillant dans un communiqu\u00e9 de presse. Chez Colruyt Group, on lit qu’avec cette acquisition, l’entreprise veut se d\u00e9velopper davantage et se concentrer sur une offre qui offre de la commodit\u00e9 aux clients.<\/p>\n\n\n\n

\u00ab Nous constatons que les clients ont un plus grand besoin de commodit\u00e9 et recherchent des repas faciles et sains. Ces derni\u00e8res ann\u00e9es, nous avons donc d\u00e9j\u00e0 fait beaucoup d’efforts dans ce sens, notamment en augmentant notre pr\u00e9sence dans les villes, en ouvrant des magasins Okay Direct o\u00f9 les clients peuvent faire leurs courses 24 heures sur 24 et 7 jours sur 7, en \u00e9largissant la gamme de produits frais chez Okay et en participant r\u00e9cemment \u00e0 BON<\/a> – le bar gastronomique qui propose des produits de qualit\u00e9 et faits maison \u00e0 emporter. L’acquisition de Delitraiteur permet au Colruyt Group de se concentrer encore davantage sur une offre de commodit\u00e9, avec des repas pr\u00eats \u00e0 r\u00e9chauffer et pr\u00eats \u00e0 consommer \u00bb, d\u00e9clare Jo Willemyns, COO Food Retail de Colruyt Group.<\/p>\n\n\n\n

Maintien de la marque<\/h2>\n\n\n\n

Cr\u00e9\u00e9 en 1990, Delitraiteur est le sp\u00e9cialiste des solutions repas avec plus de 200 plats, salades et sandwichs fra\u00eechement pr\u00e9par\u00e9s, \u00e0 emporter ou \u00e0 consommer sur place. Ses magasins sont ouverts sept jours sur sept, de 7h30 \u00e0 22h. Delitraiteur propose \u00e9galement un large \u00e9ventail de produits alimentaires, dont plus de 1 000 produits belges et de nombreuses exclusivit\u00e9s. Aujourd’hui, il y a 40 magasins en Belgique et un au Luxembourg. Tous les magasins, sauf trois, sont exploit\u00e9s par des entrepreneurs ind\u00e9pendants.<\/p>\n\n\n\n

Colruyt Group n’envisage pas de modifier la marque, le concept et le mod\u00e8le de franchise et reprend toutes les \u00e9quipes. Les parties concern\u00e9es ne donnent pas de d\u00e9tails financiers sur la transaction, qui devrait \u00eatre finalis\u00e9e au cours du premier trimestre 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"

Delitraiteur change de propri\u00e9taire : Colruyt Group reprendra toutes les parts de la cha\u00eene de magasins de repas du groupe Louis Delhaize, misant ainsi sur la commodit\u00e9. <\/p>\n","protected":false},"author":3,"featured_media":107102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[44],"company":[141,1574,605],"topic":[282],"region":[226],"class_list":["post-107108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-colruyt-group","company-delitraiteur","company-louis-delhaize-group","topic-acquisition","region-belgique"],"acf":[],"yoast_head":"\nLouis Delhaize vend Delitraiteur \u00e0 Colruyt Group - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Delitraiteur change 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