{"id":107295,"date":"2024-10-28T14:20:42","date_gmt":"2024-10-28T13:20:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107295"},"modified":"2024-10-28T14:20:42","modified_gmt":"2024-10-28T13:20:42","slug":"mirage-vend-intertoys-a-toychamp","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/mirage-vend-intertoys-a-toychamp\/","title":{"rendered":"Mirage vend Intertoys \u00e0 ToyChamp"},"content":{"rendered":"\n<p>La cha\u00eene de magasins de jouets de la famille Nolmans,<strong> ToyChamp<\/strong>, rach\u00e8te <strong>Intertoys<\/strong> \u00e0 <strong>Mirage Retail Group<\/strong>. Les deux formules de magasins continueront \u00e0 coexister sur le march\u00e9 n\u00e9erlandais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Entre de bonnes mains&nbsp;\u00bb<\/h2>\n\n\n\n<p>Le propri\u00e9taire Mirage Retail &#8211; \u00e9galement propri\u00e9taire de <strong>Blokker<\/strong> &#8211; a \u00e9t\u00e9 approch\u00e9 par ToyChamp au printemps en vue d&rsquo;une reprise, indique le communiqu\u00e9 de presse. Entre-temps, les deux parties sont parvenues \u00e0 un accord. \u00ab Nous sommes tr\u00e8s heureux de ce r\u00e9sultat. Nous sommes convaincus que la vente \u00e0 ToyChamp mettra les magasins Intertoys entre de bonnes mains. Il s&rsquo;agit d&rsquo;une excellente combinaison et les deux formules se compl\u00e8tent \u00e0 merveille. Il s&rsquo;agit d&rsquo;une bonne union des forces. Le dynamisme et l&rsquo;exp\u00e9rience de la famille Nolmans sur ce march\u00e9 sont tr\u00e8s pr\u00e9cieux \u00bb, a d\u00e9clar\u00e9 Ynse Stapert, CEO de MRG.<\/p>\n\n\n\n<p>La transaction a \u00e9t\u00e9 soumise \u00e0 l&rsquo;Autorit\u00e9 des march\u00e9s et des consommateurs (ACM) et devrait \u00eatre finalis\u00e9e au cours du dernier trimestre de cette ann\u00e9e. Les d\u00e9tails financiers de l&rsquo;op\u00e9ration ne seront pas divulgu\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas d&rsquo;impact sur l&#8217;emploi<\/h2>\n\n\n\n<p>Intertoys et ToyChamp remplissent chacun leur propre r\u00f4le sur le march\u00e9 n\u00e9erlandais : il n&rsquo;est donc pas pr\u00e9vu de modifier les formules distinctives existantes. \u00ab En tant qu&rsquo;entreprise familiale, nous croyons fermement \u00e0 la magie du shopping physique et certainement \u00e0 ce qui peut captiver les enfants. Compl\u00e9t\u00e9 par une offre en ligne solide, Intertoys s&rsquo;inscrit parfaitement dans cette strat\u00e9gie en tant que sp\u00e9cialiste du jouet aux c\u00f4t\u00e9s des magasins d&rsquo;exp\u00e9rience de ToyChamp \u00bb, d\u00e9clare Koen Nolmans, CEO de ToyChamp.<\/p>\n\n\n\n<p>La direction d&rsquo;Intertoys, compos\u00e9e d&rsquo;Eddy Assies (CEO) et de Jan Nap (CFO), reste inchang\u00e9e. La transaction n&rsquo;aura pas non plus d&rsquo;incidence sur l&#8217;emploi au sein d&rsquo;Intertoys. ToyChamp poss\u00e8de 41 magasins en Belgique et aux Pays-Bas et est \u00e9galement l&rsquo;actionnaire majoritaire de la cha\u00eene belge de magasins de jouets DreamLand, qui compte 48 magasins. Intertoys poss\u00e8de plus de 200 magasins aux Pays-Bas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins de jouets de la famille Nolmans, ToyChamp, rach\u00e8te Intertoys \u00e0 Mirage Retail Group. Les deux formules de magasins continueront \u00e0 coexister sur le march\u00e9 n\u00e9erlandais.<\/p>\n","protected":false},"author":3,"featured_media":34502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[44],"company":[538,472,1142],"topic":[282],"region":[524],"class_list":["post-107295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","extra-hot","company-intertoys","company-mirage-retail","company-toychamp","topic-acquisition","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mirage vend Intertoys \u00e0 ToyChamp - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene 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