{"id":107400,"date":"2024-10-30T11:18:24","date_gmt":"2024-10-30T10:18:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107400"},"modified":"2024-10-30T11:18:25","modified_gmt":"2024-10-30T10:18:25","slug":"coolblue-simplante-a-francfort-et-a-dortmund","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/coolblue-simplante-a-francfort-et-a-dortmund\/","title":{"rendered":"Coolblue s&rsquo;implante \u00e0 Francfort et \u00e0 Dortmund"},"content":{"rendered":"\n<p><strong>Coolblue<\/strong> prend l&rsquo;Allemagne au s\u00e9rieux : le distributeur y ouvre ses premiers magasins en dehors du Land de Rh\u00e9nanie-du-Nord-Westphalie. La satisfaction des clients y est d\u00e9j\u00e0 plus \u00e9lev\u00e9e qu&rsquo;aux Pays-Bas ou en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les magasins augmentent les ventes en ligne<\/h2>\n\n\n\n<p>Coolblue a r\u00e9cemment ouvert un nouveau magasin \u00e0 Francfort-sur-le-Main, dans le Land de Hesse. Il s&rsquo;agit du premier magasin en dehors du Land de Rh\u00e9nanie-du-Nord-Westphalie, o\u00f9 l&rsquo;entreprise s&rsquo;est lanc\u00e9e fin 2021, avec une ouverture prochaine \u00e0 Dortmund. Le d\u00e9taillant a d\u00e9bloqu\u00e9 150 millions d&rsquo;euros pour ouvrir 36 magasins et neuf d\u00e9p\u00f4ts de livraison en Allemagne.<\/p>\n\n\n\n<p>Depuis ce mois-ci, Coolblue a un nouveau directeur national en Allemagne : Urs M\u00f6ller, qui travaillait auparavant pour la cha\u00eene de magasins de bricolage OBI, entre autres. S&rsquo;adressant au magazine e-tailment, il d\u00e9clare que les magasins physiques jouent un r\u00f4le important pour le d\u00e9taillant, qui a commenc\u00e9 en tant que \u00ab pure player \u00bb. Les ventes en ligne augmentent dans les r\u00e9gions o\u00f9 l&rsquo;entreprise poss\u00e8de un magasin, car les clients appr\u00e9cient d&rsquo;avoir un point de contact. Avec un Net Promoter Score de plus de 80, <a href=\"https:\/\/etailment.de\/news\/stories\/neueroeffnung-in-frankfurt-am-main-coolblue-will-kauferlebnis-optimieren-24950\">Coolblue fait d\u00e9j\u00e0 mieux en Allemagne qu&rsquo;aux Pays-Bas et en Belgique<\/a>.<\/p>\n\n\n\n<p><em>Pieter Zwart, fondateur et CEO de Coolblue, s&rsquo;exprimera lors de la RetailDetail Night, l&rsquo;\u00e9v\u00e9nement festif de fin d&rsquo;ann\u00e9e de RetailDetail, qui se tiendra \u00e0 Anvers le 21 novembre. Il s&rsquo;agira d&rsquo;une conf\u00e9rence surprenante et inspirante ! Les tickets peuvent \u00eatre command\u00e9s via le bouton ci-dessous.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/\">Cliquez ici pour plus d&rsquo;informations et des tickets<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coolblue prend l&rsquo;Allemagne au s\u00e9rieux : le distributeur y ouvre ses premiers magasins en dehors du Land de Rh\u00e9nanie-du-Nord-Westphalie. La satisfaction des clients y est d\u00e9j\u00e0 plus \u00e9lev\u00e9e qu&rsquo;aux Pays-Bas ou en Belgique. <\/p>\n","protected":false},"author":3,"featured_media":61695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[798],"topic":[276,894],"region":[470],"class_list":["post-107400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","company-coolblue","topic-expansion","topic-retaildetail-night","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coolblue s&#039;implante \u00e0 Francfort et \u00e0 Dortmund - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/coolblue-simplante-a-francfort-et-a-dortmund\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coolblue s&#039;implante \u00e0 Francfort et \u00e0 Dortmund - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Coolblue prend l&#039;Allemagne au s\u00e9rieux : le distributeur y ouvre ses premiers magasins en dehors du Land de Rh\u00e9nanie-du-Nord-Westphalie. 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