{"id":107431,"date":"2024-10-30T15:16:12","date_gmt":"2024-10-30T14:16:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107431"},"modified":"2024-10-30T16:29:52","modified_gmt":"2024-10-30T15:29:52","slug":"la-vision-de-proximus-nxt-quelle-est-la-force-de-la-co-creation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-vision-de-proximus-nxt-quelle-est-la-force-de-la-co-creation\/","title":{"rendered":"La vision de Proximus NXT\u00a0: quelle est la force de la co-cr\u00e9ation\u00a0?"},"content":{"rendered":"\n

(Publireportage)<\/em> La co-cr\u00e9ation est le processus par lequel des partenaires unissent leurs forces pour cr\u00e9er conjointement de la valeur. Malheureusement, l\u2019accent est encore trop souvent mis sur le processus m\u00eame, ce qui freine la cr\u00e9ativit\u00e9 et l\u2019innovation. <\/a><\/p>\n\n\n\n

L\u2019aspect humain<\/h2>\n\n\n\n

Tania Defraine Telco & Platforms Practice Lead chez Proximus NXT<\/strong> est intimement convaincue que la r\u00e9elle valeur ajout\u00e9e de la co-cr\u00e9ation r\u00e9side dans l\u2019aspect humain. En d\u2019autres termes\u00a0: dans la culture d\u2019entreprise.<\/p>\n\n\n\n

\u00ab Ne vous m\u00e9prenez pas : les processus et les r\u00e8gles sont essentiels au fonctionnement de votre entreprise. Seulement, ils ne doivent pas dominer chaque aspect de vos activit\u00e9s. La co-cr\u00e9ation sert justement \u00e0 innover proactivement. Et l\u2019innovation suppose d\u2019oser penser hors de vos processus et de vos r\u00e8gles bien d\u00e9finis. \u00bb<\/p>\n\n\n\n

\u00ab Le professeur Muthu De Silva de l\u2019Universit\u00e9 de Londres d\u00e9finit la co-cr\u00e9ation comme \u00ab le processus de d\u00e9veloppement de produits ou services en collaboration avec des clients ou d\u2019autres parties prenantes \u00bb. Ce processus vous permettra, au fur et \u00e0 mesure, de mieux comprendre les souhaits et besoins des clients et des parties prenantes. Cela, vous permettra de concevoir de nouvelles id\u00e9es et solutions qui, dans le meilleur des cas, b\u00e9n\u00e9ficieront non seulement aux co-cr\u00e9ateurs impliqu\u00e9s, mais aussi \u00e0 d\u2019autres clients et partenaires. \u00bb<\/p>\n\n\n\n

Relever de nouveaux d\u00e9fis<\/h2>\n\n\n\n

\u00ab La co-cr\u00e9ation peut se faire de diff\u00e9rentes mani\u00e8res. Selon le professeur Silva, elle consiste \u00e0 int\u00e9grer au mieux les ressources, connaissances et r\u00e9seaux de votre partenaire \u00e0 ceux de votre propre entreprise. Ce n\u2019est qu\u2019ainsi que vous pourrez relever de nouveaux d\u00e9fis et saisir de nouvelles opportunit\u00e9s. \u00bb<\/p>\n\n\n\n

\u00ab \u00c9vitez de r\u00e9fl\u00e9chir d\u2019embl\u00e9e \u00e0 des solutions concr\u00e8tes dans votre parcours de co-cr\u00e9ation : cela vous entra\u00eenerait in\u00e9vitablement dans une certaine direction. Il est important d\u2019envisager d\u2019abord les choses sous diff\u00e9rents angles, sans pr\u00e9jug\u00e9s ni partialit\u00e9, et de bien sonder les d\u00e9fis pr\u00e9sents ; ensuite seulement, examinez les solutions ou technologies \u00e0 mettre en \u0153uvre. \u00bb<\/p>\n\n\n\n

\u00ab Plus important encore : \u00e0 l\u2019instar de tout exercice d\u2019int\u00e9gration, celui-ci ne pourra r\u00e9ussir que si toutes les personnes qui doivent y prendre part se sentent r\u00e9ellement impliqu\u00e9es dans votre projet de co-cr\u00e9ation. Et cela n\u2019est souvent pas le cas en terme de pratique. \u00bb<\/p>\n\n\n\n

Un solide rapport de confiance<\/h2>\n\n\n\n

\u00ab Alors, comment faire de votre aventure de co-cr\u00e9ation un v\u00e9ritable succ\u00e8s ? Une transparence totale et la consignation de tous les accords importants cr\u00e9eront d\u00e9j\u00e0 un solide rapport de confiance, qui pourra encore \u00eatre renforc\u00e9 par un chef d\u2019\u00e9quipe commun qui g\u00e8rera, de A \u00e0 Z, l\u2019ensemble du processus de co-cr\u00e9ation. \u00bb<\/p>\n\n\n\n

\u00ab Ce fut entre autres le cas chez Agoria, la f\u00e9d\u00e9ration belge de l\u2019industrie technologique. Nous avons impl\u00e9ment\u00e9, en collaboration proche avec leurs services IT et RH, un mod\u00e8le de services de gestion du lieu de travail et du cloud. Et en pur mode co-cr\u00e9ation, nous avons ensuite mis en place un security operations center<\/em> qui effectue aujourd\u2019hui un monitoring permanent de leur s\u00e9curit\u00e9 IT; une solution qui peut aujourd\u2019hui \u00e9galement \u00eatre mise en \u0153uvre chez d\u2019autres clients. \u00bb<\/p>\n\n\n\n

\u00ab Oui, l\u00e0 encore, ce sont les humains qui, en fin de compte, font toute la diff\u00e9rence. Ici, ils ont pu travailler au sein d\u2019un environnement offrant une belle marge d\u2019exp\u00e9rimentation et o\u00f9 l\u2019ouverture et la transparence ont jou\u00e9 un r\u00f4le de premier plan. Car, comme je l\u2019ai dit, des processus bien d\u00e9finis ne suffisent pas pour avancer. \u00bb<\/p>\n\n\n\n

Comment la co-cr\u00e9ation peut-elle stimuler l\u2019innovation dans le retail ?<\/h2>\n\n\n\n

Vous pourrez participer \u00e0 une session break-out sur la co-cr\u00e9ation lors de Think NXT, qui se tiendra le 28 novembre au Nekkerhal \u00e0 Malines. Cet \u00e9v\u00e9nement est une opportunit\u00e9 unique pour les professionnels du retail de se plonger dans l\u2019avenir de la technologie avec des pionniers de l\u2019innovation, des passionn\u00e9s de technologie et des visionnaires. D\u00e9couvrez les derni\u00e8res tendances, \u00e9changez avec des experts et assistez \u00e0 des d\u00e9mos r\u00e9volutionnaires.<\/p>\n\n\n\n

\n
Inscrivez-vous d\u00e8s maintenant<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

La co-cr\u00e9ation est le processus par lequel des partenaires unissent leurs forces pour cr\u00e9er conjointement de la valeur. Malheureusement, l\u2019accent est encore trop souvent mis sur le processus m\u00eame, ce qui freine la cr\u00e9ativit\u00e9 et l\u2019innovation. <\/p>\n","protected":false},"author":3,"featured_media":107426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1501],"topic":[318],"region":[],"class_list":["post-107431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-proximus","topic-publireportage"],"acf":[],"yoast_head":"\nLa vision de Proximus NXT\u00a0: quelle est la force de la co-cr\u00e9ation\u00a0? - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-vision-de-proximus-nxt-quelle-est-la-force-de-la-co-creation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La vision de Proximus NXT\u00a0: quelle est la force de la co-cr\u00e9ation\u00a0? - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La co-cr\u00e9ation est le processus par lequel des partenaires unissent leurs forces pour cr\u00e9er conjointement de la valeur. 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