{"id":107504,"date":"2024-10-31T14:50:30","date_gmt":"2024-10-31T13:50:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107504"},"modified":"2024-10-31T14:50:32","modified_gmt":"2024-10-31T13:50:32","slug":"la-commission-europeenne-ouvre-une-enquete-sur-les-produits-illegaux-sur-temu","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-commission-europeenne-ouvre-une-enquete-sur-les-produits-illegaux-sur-temu\/","title":{"rendered":"La Commission europ\u00e9enne ouvre une enqu\u00eate sur les produits ill\u00e9gaux sur Temu"},"content":{"rendered":"\n

Une proc\u00e9dure formelle devrait permettre de d\u00e9terminer si la place de march\u00e9 chinoise Temu <\/strong>respecte les r\u00e8gles de la loi sur les services num\u00e9riques (DSA), \u00e0 la suite de plaintes concernant des produits ill\u00e9gaux et le caract\u00e8re addictif de l’application.<\/p>\n\n\n\n

Vendeurs malhonn\u00eates<\/h2>\n\n\n\n

Avec plus de 90 millions d’utilisateurs actifs dans l’UE, Temu entre dans la cat\u00e9gorie des \u00ab tr\u00e8s grandes plateformes en ligne \u00bb au sens de la loi sur les services num\u00e9riques, au m\u00eame titre qu’Amazon, Apple, Google et Microsoft, par exemple. Ces entreprises doivent respecter des r\u00e8gles strictes. \u00ab Nous voulons nous assurer que Temu respecte la loi sur les services num\u00e9riques \u00bb, a d\u00e9clar\u00e9 la commissaire europ\u00e9enne Margrethe Vestager. \u00ab Nous v\u00e9rifions si les produits vendus sur leur plateforme respectent les normes de l’UE et ne sont pas nocifs pour les consommateurs. \u00bb La Commission souhaite garantir des conditions de concurrence \u00e9quitables : chaque plateforme doit respecter les m\u00eames r\u00e8gles.<\/p>\n\n\n\n

Plus pr\u00e9cis\u00e9ment, l’UE examinera si Temu prend des mesures suffisantes pour interdire les vendeurs malhonn\u00eates et les produits ill\u00e9gaux. La Commission s’interroge \u00e9galement sur la nature addictive de l’application : les programmes de r\u00e9compense peuvent avoir des effets n\u00e9gatifs sur le bien-\u00eatre physique et mental d’une personne. En outre, l’enqu\u00eate portera sur la mani\u00e8re dont Temu recommande des contenus et des produits aux utilisateurs.<\/p>\n\n\n\n

Concurrence d\u00e9loyale<\/h2>\n\n\n\n

Au d\u00e9but du mois, la Commission avait d\u00e9j\u00e0 demand\u00e9 \u00e0 Temu des explications suppl\u00e9mentaires<\/a> sur les mesures prises par le g\u00e9ant chinois du commerce \u00e9lectronique pour mettre fin \u00e0 la vente de produits ill\u00e9gaux et prot\u00e9ger les droits des consommateurs. La plateforme avait alors d\u00e9clar\u00e9 qu’elle coop\u00e9rerait et qu’elle avait d\u00e9j\u00e0 pris plusieurs mesures. Plusieurs organisations europ\u00e9ennes de consommateurs ont accus\u00e9 le d\u00e9taillant de dissimuler des informations et d’utiliser des techniques de manipulatio<\/a>n. De nombreux d\u00e9taillants se plaignent \u00e9galement de la concurrence d\u00e9loyale de la Chine.<\/p>\n\n\n\n

La Commission peut exiger que Temu proc\u00e8de \u00e0 des ajustements et imposer des sanctions telles qu’une amende pouvant aller jusqu’\u00e0 6 % des ventes mondiales, soit, en pratique, des milliards d’euros. Au d\u00e9but de l’ann\u00e9e, la Commission europ\u00e9enne a ouvert une enqu\u00eate sur TikTok, qui a d\u00fb retirer un programme de r\u00e9compenses. La Commission a \u00e9galement demand\u00e9 des informations sur les algorithmes de YouTube, Snapchat et TikTok.<\/p>\n","protected":false},"excerpt":{"rendered":"

Une proc\u00e9dure formelle devrait permettre de d\u00e9terminer si la place de march\u00e9 chinoise Temu respecte les r\u00e8gles de la loi sur les services num\u00e9riques (DSA), \u00e0 la suite de plaintes concernant des produits ill\u00e9gaux et le caract\u00e8re addictif de l’application. <\/p>\n","protected":false},"author":3,"featured_media":91568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1259],"topic":[198,710],"region":[243],"class_list":["post-107504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-temu","topic-e-commerce","topic-legislation","region-europe"],"acf":[],"yoast_head":"\nLa Commission europ\u00e9enne ouvre une enqu\u00eate sur les produits ill\u00e9gaux sur 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