{"id":107541,"date":"2024-11-04T10:35:30","date_gmt":"2024-11-04T09:35:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107541"},"modified":"2024-11-04T10:35:32","modified_gmt":"2024-11-04T09:35:32","slug":"galeria-est-a-nouveau-une-entreprise-saine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/galeria-est-a-nouveau-une-entreprise-saine\/","title":{"rendered":"\u00ab Galeria est \u00e0 nouveau une entreprise saine\u00a0\u00bb"},"content":{"rendered":"\n

Apr\u00e8s une r\u00e9organisation en profondeur, la cha\u00eene allemande de grands magasins Galeria<\/strong> est \u00e0 nouveau en bonne sant\u00e9, affirme le PDG Olivier Van den Bossche, qui, outre une nouvelle strat\u00e9gie commerciale, vise \u00e9galement un v\u00e9ritable changement culturel.<\/p>\n\n\n\n

Quatre points cl\u00e9s<\/h2>\n\n\n\n

Il n’y aura pas de quatri\u00e8me proc\u00e9dure de faillite pour Galeria, d\u00e9clare le dirigeant belge Van den Bossche dans une interview accord\u00e9e \u00e0 De Tijd. Un nettoyage en profondeur a permis \u00e0 l’entreprise de retrouver la sant\u00e9 au cours des derniers mois. Les co\u00fbts de location ont fortement diminu\u00e9 et un nouveau vent commercial souffle : \u00ab Nous allons nous concentrer davantage sur quatre secteurs cl\u00e9s : les cosm\u00e9tiques, les sacs \u00e0 main, la lingerie et les chaussures<\/a>. Pour les activit\u00e9s moins cibl\u00e9es, comme l’\u00e9lectrom\u00e9nager, nous cherchons des partenaires. Pour l’alimentation, nous travaillons avec Lidl<\/strong>, qui exploite d\u00e9j\u00e0 des supermarch\u00e9s dans trois de nos magasins. Ces supermarch\u00e9s sont plus \u00e9l\u00e9gants que les Lidl classiques \u00bb.<\/p>\n\n\n\n

Le PDG insiste sur l’importance du service : \u00ab Les v\u00eatements sont les m\u00eames partout, mais c’est avec le service que nous nous d\u00e9marquons de la concurrence. Lorsque je visite des magasins, je m’int\u00e9resse d’abord aux gens. \u00bb M. Van den Bossche souhaite \u00e9galement donner plus de libert\u00e9 et de responsabilit\u00e9s \u00e0 ses employ\u00e9s, ce qui n’est pas chose ais\u00e9e dans une entreprise allemande \u00e0 la culture tr\u00e8s hi\u00e9rarchis\u00e9e. \u00ab Je leur dis : \u2018Pensez par vous-m\u00eames. Comment pouvons-nous augmenter le chiffre d’affaires ? Comment faire plus de b\u00e9n\u00e9fices ?\u2019 Jusqu’\u00e0 r\u00e9cemment, les directeurs d’atelier, qui g\u00e8rent 250 personnes, n’avaient m\u00eame pas acc\u00e8s \u00e0 leur P&L (profit and loss figures, ndlr<\/em>). Comment peuvent-ils donc les am\u00e9liorer ? \u00bb Depuis peu, les directeurs de magasin sont autoris\u00e9s \u00e0 acheter eux-m\u00eames des produits aupr\u00e8s de fournisseurs locaux.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une r\u00e9organisation en profondeur, la cha\u00eene allemande de grands magasins Galeria est \u00e0 nouveau en bonne sant\u00e9, affirme le PDG Olivier Van den Bossche, qui, outre une nouvelle strat\u00e9gie commerciale, vise \u00e9galement un v\u00e9ritable changement culturel.<\/p>\n","protected":false},"author":3,"featured_media":107538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[457],"extra":[],"company":[469],"topic":[332],"region":[470],"class_list":["post-107541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","people-olivier-van-den-bossche","company-galeria","topic-restructuration","region-allemagne"],"acf":[],"yoast_head":"\n\u00ab Galeria est \u00e0 nouveau une entreprise saine\u00a0\u00bb - 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