{"id":107602,"date":"2024-11-05T10:51:11","date_gmt":"2024-11-05T09:51:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107602"},"modified":"2024-11-06T16:00:33","modified_gmt":"2024-11-06T15:00:33","slug":"auchan-taille-dans-les-couts-et-lemploi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/auchan-taille-dans-les-couts-et-lemploi\/","title":{"rendered":"Auchan taille dans les co\u00fbts et l\u2019emploi"},"content":{"rendered":"\n

La direction d’Auchan<\/strong> sort la hache: le distributeur alimentaire fran\u00e7ais d\u00e9ficitaire va supprimer pr\u00e8s de 2 400 emplois, fermer une dizaine de magasins non rentables et r\u00e9organiser son activit\u00e9 de livraison \u00e0 domicile.<\/p>\n\n\n\n

Une restructuration n\u00e9cessaire<\/h2>\n\n\n\n

Auchan a annonc\u00e9 une importante restructuration mardi matin. Le distributeur supprime 2 389 emplois sur les quelque 54 000 qu’il compte en France. Il s’agit de 784 emplois au si\u00e8ge et de 915 emplois dans les magasins. La fermeture de trois entrep\u00f4ts d\u00e9di\u00e9s \u00e0 l\u2019e-commerce afin d\u2019assurer la livraison \u00e0 domicile par les magasins eux-m\u00eames co\u00fbtera 224 emplois, et la fermeture d’une dizaine de magasins entra\u00eenera la perte de 466 emplois suppl\u00e9mentaires. Toutefois, 114 emplois seront cr\u00e9\u00e9s par la poursuite de l’expansion des points de retrait drive et 205 emplois seront \u00e9galement ajout\u00e9s au si\u00e8ge, ce qui ram\u00e8nera la perte nette d’emplois \u00e0 2070.<\/p>\n\n\n\n

Cette restructuration est sans pr\u00e9c\u00e9dent mais n\u00e9cessaire, selon Guillaume Darrasse, nouveau directeur g\u00e9n\u00e9ral depuis huit mois. Au cours du premier semestre de cette ann\u00e9e, la soci\u00e9t\u00e9 m\u00e8re Elo a d\u00fb admettre une perte d’un milliard d’euros, alors que les ventes ont chut\u00e9 de 4,7 %. L’ann\u00e9e derni\u00e8re, le d\u00e9taillant a enregistr\u00e9 une perte nette de 379 millions d’euros. Au cours des 12 derni\u00e8res ann\u00e9es, l’enseigne a perdu quatre points de pourcentage de parts de march\u00e9 en France. Auchan a \u00e9galement d\u00fb proc\u00e9der \u00e0 une restructuration majeure en 2020, supprimant un total de 1 500 emplois.<\/p>\n\n\n\n

R\u00e9duire la superficie<\/h2>\n\n\n\n

Le distributeur alimentaire fran\u00e7ais op\u00e8re principalement dans le segment des hypermarch\u00e9s, un format de magasin qui est sous pression alors que les discounters et les magasins de proximit\u00e9 se d\u00e9veloppent. Auchan ne peut pas r\u00e9sister \u00e0 la violence des prix d’E.Leclerc <\/strong>et d’Intermarch\u00e9<\/strong>, deux enseignes qui sont \u00e9galement beaucoup plus puissantes gr\u00e2ce \u00e0 leur mod\u00e8le de franchise.<\/p>\n\n\n\n

Pour devenir plus comp\u00e9titif, le distributeur pr\u00e9voit de r\u00e9duire la superficie de ses hypermarch\u00e9s d’environ 25 % : dans 70 % des magasins, la surface sera ramen\u00e9e \u00e0 moins de 10 000 m\u00b2. L’offre non alimentaire sera r\u00e9duite de 30 \u00e0 40 %. Davantage de magasins seront transf\u00e9r\u00e9s \u00e0 des partenaires franchis\u00e9s : aujourd’hui, seuls 40 des 260 magasins fran\u00e7ais sont exploit\u00e9s par des ind\u00e9pendants ; d’ici trois ans, ils devraient \u00eatre 200.<\/p>\n\n\n\n

Alliances<\/h2>\n\n\n\n

Au d\u00e9but de l’ann\u00e9e, Auchan a repris 98 magasins<\/a> du groupe Casino<\/strong>. Le distributeur a \u00e9galement conclu une alliance d’achat<\/a> avec Intermarch\u00e9 et Casino. Des \u00e9conomies d’\u00e9chelle sont n\u00e9cessaires car le num\u00e9ro cinq fran\u00e7ais, avec une part de march\u00e9 de moins de 9 %, est loin derri\u00e8re les \u00ab big four \u00bb E.Leclerc, Carrefour, Intermarch\u00e9 et Coop\u00e9rative U.<\/p>\n\n\n\n

L’enseigne, pr\u00e9sente dans 12 pays, est d\u00e9tenue par la famille Mulliez, qui contr\u00f4le \u00e9galement Leroy-Merlin, Decathlon et Kiabi.<\/p>\n","protected":false},"excerpt":{"rendered":"

La direction d’Auchan sort la hache: le distributeur alimentaire fran\u00e7ais d\u00e9ficitaire va supprimer pr\u00e8s de 2 400 emplois, fermer une dizaine de magasins non rentables et mettre fin \u00e0 son activit\u00e9 de livraison \u00e0 domicile. <\/p>\n","protected":false},"author":3,"featured_media":107599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[719],"topic":[332],"region":[342],"class_list":["post-107602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-auchan","topic-restructuration","region-france"],"acf":[],"yoast_head":"\nAuchan taille dans les co\u00fbts et l\u2019emploi - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La direction d'Auchan sort la hache: le 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