{"id":107823,"date":"2024-11-07T16:53:45","date_gmt":"2024-11-07T15:53:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=107823"},"modified":"2024-11-07T16:53:47","modified_gmt":"2024-11-07T15:53:47","slug":"knuspr-sur-amazon-une-nouvelle-alliance-pour-les-epiceries-en-ligne-en-allemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/knuspr-sur-amazon-une-nouvelle-alliance-pour-les-epiceries-en-ligne-en-allemagne\/","title":{"rendered":"\u00ab Knuspr sur Amazon \u00bb : une nouvelle alliance pour les \u00e9piceries en ligne en Allemagne"},"content":{"rendered":"\n<p>Un nouveau poids lourd de l&rsquo;\u00e9picerie (en ligne) fait son apparition en Allemagne, suite \u00e0 l&rsquo;association du g\u00e9ant am\u00e9ricain <strong>Amazon <\/strong>avec le supermarch\u00e9 en ligne <strong>Knuspr <\/strong>dans le pays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coup d&rsquo;envoi \u00e0 Berlin<\/h2>\n\n\n\n<p>Le groupe tch\u00e8que de supermarch\u00e9s en ligne <strong>Rohlik <\/strong>franchit une \u00e9tape importante dans son expansion europ\u00e9enne : sa filiale allemande Knuspr s&rsquo;associe au g\u00e9ant de l&rsquo;e-commerce Amazon pour livrer des produits d&rsquo;\u00e9picerie aux membres d&rsquo;Amazon Prime en Allemagne.<\/p>\n\n\n\n<p>La collaboration d\u00e9bute aujourd&rsquo;hui dans la r\u00e9gion de Berlin sous le nom de \u00ab\u00a0Knuspr auf Amazon\u00a0\u00bb. Dans les mois \u00e0 venir, l&rsquo;objectif est d&rsquo;\u00e9tendre le service \u00e0 d&rsquo;autres villes allemandes, notamment Munich et la r\u00e9gion Rhin-Main.<\/p>\n\n\n\n<p>Knuspr proposera une gamme de plus de 15 000 produits par l&rsquo;interm\u00e9diaire de la plateforme Amazon. L&rsquo;offre va de l&rsquo;\u00e9picerie quotidienne aux produits des agriculteurs et artisans locaux. Les commandes seront livr\u00e9es en quelques heures seulement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelle concurrence<\/h2>\n\n\n\n<p>L&rsquo;accord avec Amazon s&rsquo;inscrit dans la strat\u00e9gie de croissance ambitieuse de Rohlik. L&rsquo;entreprise, qui op\u00e8re dans cinq pays europ\u00e9ens, pr\u00e9voit de r\u00e9aliser un chiffre d&rsquo;affaires de plus d&rsquo;un milliard d&rsquo;euros cette ann\u00e9e. Au cours du premier semestre 2024, le groupe a enregistr\u00e9 une croissance de 42 %.<\/p>\n\n\n\n<p>Pour son rival <strong>Picnic<\/strong>, cela signifie toutefois qu&rsquo;il devra faire face \u00e0 davantage de concurrence. Comme Knuspr, le supermarch\u00e9 en ligne n\u00e9erlandais veut conqu\u00e9rir le march\u00e9 allemand des courses en ligne, mais pour ce faire, Picnic mise sur un partenariat avec le groupe de supermarch\u00e9s physiques <strong>Edeka<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nouveau poids lourd de l&rsquo;\u00e9picerie (en ligne) fait son apparition en Allemagne, suite \u00e0 l&rsquo;association du g\u00e9ant am\u00e9ricain Amazon avec le supermarch\u00e9 en ligne Knuspr dans le pays.<\/p>\n","protected":false},"author":5,"featured_media":107811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[206,253],"topic":[1312],"region":[470],"class_list":["post-107823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-amazon","company-rohlik","topic-partenariat","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Knuspr sur Amazon \u00bb : une nouvelle alliance pour les \u00e9piceries en ligne en Allemagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Un nouveau poids lourd de l&#039;\u00e9picerie (en ligne) fait son apparition en 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