{"id":10804,"date":"2015-10-22T14:00:40","date_gmt":"2015-10-22T14:00:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/lediscount-et-eurobazar-fusionnent-pour-creer-laction-wallon\/"},"modified":"2015-10-22T14:00:40","modified_gmt":"2015-10-22T14:00:40","slug":"lediscount-et-eurobazar-fusionnent-pour-creer-laction-wallon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/lediscount-et-eurobazar-fusionnent-pour-creer-laction-wallon\/","title":{"rendered":"Lediscount et Eurobazar fusionnent pour cr\u00e9er l\u2019Action wallon"},"content":{"rendered":"<h2>7 nouveaux points de vente en 2016<\/h2>\n<p>La nouvelle cha\u00eene vendra essentiellement des stock exc\u00e9dentaires de produits d\u2019entretien et de cosm\u00e9tiques \u00e0 prix cass\u00e9s, mais \u00e9galement des produits saisonniers, des articles de d\u00e9coration, de cuisine et de salle-de-bain. L\u2019an dernier les deux cha\u00eenes discount ont r\u00e9alis\u00e9 un chiffre d\u2019affaires total d\u2019environ 40 millions d\u2019euros.<\/p>\n<p>Le fondateur Lesage, qui a fait ses premiers pas dans le retail chez Unic, enseigne de sup\u00e9rettes de l\u2019ex-groupe GIB,\u00a0 a d\u00e9cid\u00e9 de faire fusionner les deux cha\u00eenes vu leur faible notori\u00e9t\u00e9 et vu la similarit\u00e9 de leur assortiment, explique-t-il dans le journal L\u2019Echo. L\u2019op\u00e9ration dans son ensemble et la campagne publicitaire qui l\u2019accompagne n\u00e9cessiteront un investissement d\u2019environ 10 millions d\u2019euros.<\/p>\n<p>Extra d\u00e9marrera avec 24 magasins d\u2019une surface moyenne de 1.500 m\u00b2, mais Lesage ambitionne d\u2019ouvrir sept nouveaux magasins en 2016, tous dans la p\u00e9riph\u00e9rie de villes wallonnes. Lesage dit ne pas avoir l\u2019intention de s\u2019implanter en Flandre, car \u00ab les go\u00fbts des consommateurs diff\u00e8rent fortement, ce qui nous obligerait \u00e0 repartir de z\u00e9ro, alors qu\u2019en Wallonie il y a encore du potentiel. Nous n\u2019allons pas nous arr\u00eater \u00e0 ces sept ouvertures. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 nouveaux points de vente en 2016 La nouvelle cha\u00eene vendra essentiellement des stock exc\u00e9dentaires de produits d\u2019entretien et de cosm\u00e9tiques \u00e0 prix cass\u00e9s, mais \u00e9galement des produits saisonniers, des articles de d\u00e9coration, de cuisine et de salle-de-bain. L\u2019an dernier les deux cha\u00eenes discount ont r\u00e9alis\u00e9 un chiffre d\u2019affaires total d\u2019environ 40 millions d\u2019euros. Le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lediscount et Eurobazar fusionnent pour cr\u00e9er l\u2019Action wallon - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/lediscount-et-eurobazar-fusionnent-pour-creer-laction-wallon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lediscount et Eurobazar fusionnent pour cr\u00e9er l\u2019Action wallon - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"7 nouveaux points de vente en 2016 La nouvelle cha\u00eene vendra essentiellement des stock exc\u00e9dentaires de produits d\u2019entretien et de cosm\u00e9tiques \u00e0 prix cass\u00e9s, mais \u00e9galement des produits saisonniers, des articles de d\u00e9coration, de cuisine et de salle-de-bain. L\u2019an dernier les deux cha\u00eenes discount ont r\u00e9alis\u00e9 un chiffre d\u2019affaires total d\u2019environ 40 millions d\u2019euros. 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