{"id":108145,"date":"2024-11-14T11:27:40","date_gmt":"2024-11-14T10:27:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=108145"},"modified":"2024-11-14T11:28:45","modified_gmt":"2024-11-14T10:28:45","slug":"les-laureats-des-prix-consommateurs-folder-de-lannee-sont-connus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-laureats-des-prix-consommateurs-folder-de-lannee-sont-connus\/","title":{"rendered":"Les laur\u00e9ats des prix consommateurs \u00ab Folder de l&rsquo;Ann\u00e9e \u00bb sont connus"},"content":{"rendered":"\n<p>Pr\u00e8s de 12 000 consommateurs ont vot\u00e9 lors de l&rsquo;\u00e9lection du Folder de l&rsquo;Ann\u00e9e de cette ann\u00e9e. Sept d\u00e9taillants ont remport\u00e9 un prix, <strong>Delhaize<\/strong> en ayant m\u00eame gagn\u00e9 deux. Deux autres prix du jury professionnel seront d\u00e9cern\u00e9s lors de la RetailDetail Night.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un rebranding appr\u00e9ci\u00e9<\/h2>\n\n\n\n<p>Delhaize a remport\u00e9 cette ann\u00e9e le prix du meilleur folder de supermarch\u00e9 et du meilleur folder digital. Kruidvat (Beauty &amp; Fashion), MediaMarkt (Electrical &amp; Telecom), Action (Home), Aveve (Garden &amp; Pets) et Hubo (DIY) ont \u00e9galement remport\u00e9 un prix.<\/p>\n\n\n\n<p>Aude Mayence, VP Marketing &amp; Digital Delhaize Belgium, r\u00e9pond avec fiert\u00e9 : \u00ab Le folder est pour nous, ainsi que pour nos 800 magasins, un support de communication tr\u00e8s important. Que nous ayons gagn\u00e9 deux prix a \u00e9t\u00e9 une surprise, mais nous en sommes ravis. Nous participons depuis l&rsquo;ann\u00e9e derni\u00e8re avec notre folder num\u00e9rique, et notre engagement est imm\u00e9diatement r\u00e9compens\u00e9. Notre rebranding est \u00e9galement appr\u00e9ci\u00e9, car m\u00eame en version anonymis\u00e9e, notre folder se distingue parfaitement \u00bb.<\/p>\n\n\n\n<p>Outre ces prix consommateurs, deux prix d\u00e9cern\u00e9s par un jury professionnel seront \u00e9galement remis. Pr\u00e9sid\u00e9 par Nathalie Dens, vice-recteur de l&rsquo;Universit\u00e9 d&rsquo;Anvers, un jury professionnel a choisi son folder papier pr\u00e9f\u00e9r\u00e9. Un jury de fans de folders digitaux, abonn\u00e9s \u00e0 la plateforme promo myShopi, a s\u00e9lectionn\u00e9 son folder digital pr\u00e9f\u00e9r\u00e9. Les noms des laur\u00e9ats seront annonc\u00e9s le jeudi 21 novembre lors de la RetailDetail Night.<\/p>\n\n\n\n<p>Folder de l&rsquo;Ann\u00e9e est une initiative de BD Media en collaboration avec les partenaires AddRetail, Gfk &#8211; NIQ, Accurat, Royal Printing Em De Jong et RetailDetail.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2024-fr\/\">Des tickets pour la RetailDetail Night sont encore disponibles : cliquez ici.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e8s de 12 000 consommateurs ont vot\u00e9 lors de l&rsquo;\u00e9lection du Folder de l&rsquo;Ann\u00e9e de cette ann\u00e9e. Sept d\u00e9taillants ont remport\u00e9 un prix, Delhaize en ayant m\u00eame gagn\u00e9 deux. Deux autres prix du jury professionnel seront d\u00e9cern\u00e9s lors de la RetailDetail Night.<\/p>\n","protected":false},"author":3,"featured_media":108142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[417,370,865,196,928,1007,907],"topic":[488,894],"region":[226],"class_list":["post-108145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-action","company-aveve","company-bd-media","company-delhaize","company-hubo","company-kruidvat","company-mediamarkt","topic-marketing","topic-retaildetail-night","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les laur\u00e9ats des 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