{"id":108201,"date":"2024-11-14T17:49:38","date_gmt":"2024-11-14T16:49:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=108201"},"modified":"2024-11-14T17:49:40","modified_gmt":"2024-11-14T16:49:40","slug":"amazon-arrete-la-livraison-de-produits-frais-en-allemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-arrete-la-livraison-de-produits-frais-en-allemagne\/","title":{"rendered":"Amazon arr\u00eate la livraison de produits frais en Allemagne"},"content":{"rendered":"\n

Les denr\u00e9es fra\u00eeches sont trop difficiles, laissons-les \u00e0 d’autres. Voil\u00e0 la conclusion \u00e0 laquelle Amazon <\/strong>a d\u00fb aboutir en Allemagne : le supermarch\u00e9 en ligne Knuspr <\/strong>y remplace Fresh, son propre service de livraison de produits d’\u00e9picerie.<\/p>\n\n\n\n

Fini apr\u00e8s sept ans<\/h2>\n\n\n\n

Apr\u00e8s plus de sept ans, Amazon renonce \u00e0 l’Allemagne. Ou du moins \u00e0 la livraison de produits alimentaires frais. Par mail et \u00e0 la t\u00e9l\u00e9vision, le g\u00e9ant am\u00e9ricain a annonc\u00e9 qu’il mettrait fin \u00e0 son service de livraison Fresh le 14 d\u00e9cembre. L’acteur du commerce \u00e9lectronique souhaite \u00ab simplifier son offre de produits d’\u00e9picerie \u00bb et se concentrer sur la gamme croissante de denr\u00e9es non p\u00e9rissables.<\/p>\n\n\n\n

Les livraisons seront suspendues dans les villes de Berlin, Hambourg et Munich, mais ce sont aussi les seules villes o\u00f9 Fresh \u00e9tait disponible. Le fait qu’Amazon ne soit jamais all\u00e9 plus loin malgr\u00e9 sa longue pr\u00e9sence est en soi r\u00e9v\u00e9lateur.<\/p>\n\n\n\n

Autres solutions<\/h2>\n\n\n\n

Cela ne signifie pas que les Allemands ne peuvent plus faire leurs courses par l’interm\u00e9diaire d’Amazon. Au contraire, la semaine derni\u00e8re, l’entreprise a annonc\u00e9 un nouveau partenariat avec le supermarch\u00e9 en ligne d’origine tch\u00e8que Knuspr<\/u><\/a>. \u00c0 Berlin, les membres d’Amazon Prime peuvent se faire livrer 15 000 produits frais et locaux dans un d\u00e9lai de trois heures ; d’autres villes suivront. L’avantage : Knuspr dispose d\u00e9j\u00e0 de sa propre logistique. Au lieu de s’en charger lui-m\u00eame, Amazon s’en remet donc \u00e0 d’autres.<\/p>\n\n\n\n

Pour Amazon, il s’agit n\u00e9anmoins d’une nouvelle d\u00e9ception sur le march\u00e9 de l’alimentation. Outre les probl\u00e8mes li\u00e9s \u00e0 sa technologie Just Walk Out sans caisses et la fermeture de plusieurs magasins Amazon Go \u00e0 New York, le g\u00e9ant du retail a \u00e9galement mis fin \u00e0 son service de livraison Fresh dans certaines r\u00e9gions du Royaume-Uni cet \u00e9t\u00e9. Comme l’a d\u00e9clar\u00e9 Gregor Ulitzka, pr\u00e9sident pour l’Europe d’Ocado Solutions, lors du RetailDetail Omnichannel Congress 2024, les courses en ligne sont extr\u00eamement complexes<\/u><\/a> et encore plus difficiles \u00e0 rentabiliser.<\/p>\n\n\n\n

\n
Regardez la pr\u00e9sentation de Gregor Ulitzka (Ocado) sur RetailDetail Connect & Learn.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Les denr\u00e9es fra\u00eeches sont trop difficiles, laissons-les \u00e0 d’autres. Voil\u00e0 la conclusion \u00e0 laquelle Amazon a d\u00fb aboutir en Allemagne : le supermarch\u00e9 en ligne Knuspr y remplace Fresh, son propre service de livraison de produits d’\u00e9picerie.<\/p>\n","protected":false},"author":5,"featured_media":108199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[206],"topic":[198,297],"region":[470],"class_list":["post-108201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-amazon","topic-e-commerce","topic-fermeture","region-allemagne"],"acf":[],"yoast_head":"\nAmazon arr\u00eate la livraison de produits frais en Allemagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les denr\u00e9es fra\u00eeches sont trop difficiles, laissons-les \u00e0 d'autres. 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