{"id":108265,"date":"2024-11-15T15:52:32","date_gmt":"2024-11-15T14:52:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=108265"},"modified":"2024-11-15T16:14:59","modified_gmt":"2024-11-15T15:14:59","slug":"filet-pur-usines-a-malbouffe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-usines-a-malbouffe\/","title":{"rendered":"[Filet Pur] Usines \u00e0 malbouffe\u2026"},"content":{"rendered":"\n

Une multinationale se d\u00e9barrasse de ses monuments, des lions anticipent No\u00ebl, le Nutri-Score se transforme un pied-de-biche alors que les supermarch\u00e9s regorgent de tentations malsaines. Filet Pur s\u2019offre une petite indigestion.<\/p>\n\n\n\n

Monuments en solde<\/h2>\n\n\n\n

Malgr\u00e9 la baisse des temp\u00e9ratures, Unilever<\/strong> reste d\u00e9termin\u00e9e \u00e0 se d\u00e9shabiller davantage, au point qu\u2019il ne reste plus grand-chose \u00e0 cacher. Ainsi, n\u2019appartiennent manifestement pas aux 30 marques les plus fortes du groupe : Unox et Conimex. Pourtant des monuments aux Pays-Bas. Mais ils n\u2019y plus de tabou dans la City. It\u2019s money that matters<\/em><\/a>, et 40 millions d\u2019euros de b\u00e9n\u00e9fice, ce n\u2019est pas assez. Hein Schumacher est formel : ciao. Les personnes int\u00e9ress\u00e9es peuvent s\u2019adresser<\/a> au num\u00e9ro 100, Victoria Embankment. Plusieurs autres marques alimentaires sont \u00e9galement \u00e0 vendre, d\u2019ailleurs.<\/p>\n\n\n\n

Comme les cr\u00e8mes glac\u00e9es, par exemple, depuis un certain temps d\u00e9j\u00e0. Et cela commence \u00e0 presser, car ce sont quand m\u00eame de sacr\u00e9s emp\u00eacheurs de tourner en rond. Unilever se retrouve ainsi avec un nouveau proc\u00e8s sur les bras, intent\u00e9 par nul autre que leur filiale activiste Ben & Jerry\u2019s<\/strong> \u2013 ou plut\u00f4t de Ben & Ennuis. Que s\u2019est-il encore pass\u00e9 ? La multinationale a apparemment emp\u00each\u00e9 les fabricants de Chocolate Chip Cookie Dough de s\u2019exprimer en faveur d\u2019un cessez-le-feu \u00e0 Gaza, entre autres. Alors qu\u2019il avait \u00e9t\u00e9 clairement convenu, lors de l\u2019acquisition en 2000, qu\u2019ils pourraient continuer \u00e0 mener leurs croisades philanthropiques en toute ind\u00e9pendance. Ils regrettent d\u00e9j\u00e0. Tous les deux.<\/p>\n\n\n\n

La bave aux l\u00e8vres<\/h2>\n\n\n\n

L\u2019esprit de No\u00ebl est tr\u00e8s puissant chez Delhaize<\/strong> : Saint Nicolas n\u2019est attendu que dans trois semaines et le spot de No\u00ebl est d\u00e9j\u00e0 sur les \u00e9crans depuis mercredi. Un cas d\u2019\u00e9cole de Christmas creep, <\/em>cette tendance \u00e0 vendre No\u00ebl de plus en plus t\u00f4t. \u00c0 Kobbegem, ils sont tout simplement en train de tr\u00e9pigner d\u2019impatience \u00e0 l\u2019approche de leur p\u00e9riode pr\u00e9f\u00e9r\u00e9e : pas question de laisser passer l\u2019avantage du premier arriv\u00e9. Avec des images-chocs de clients la bave aux l\u00e8vres<\/a>, incapables de r\u00e9sister \u00e0 la vue d\u2019un assortiment exquis de produits de fin d\u2019ann\u00e9e. Le tout sur Hungry Eyes<\/a>, un tube d\u2019Eric Carmen \u2013 d\u00e9c\u00e9d\u00e9 au d\u00e9but de l\u2019ann\u00e9e, d\u2019ailleurs \u2013 que l\u2019on trouve notamment sur la BO de l\u2019inoubliable Dirty Dancing. Bon, cette fois, ils ne se moquent plus des vieux hommes blancs, c\u2019est d\u00e9j\u00e0 un progr\u00e8s.<\/p>\n\n\n\n

Ben oui, ils sont dans un winning mood<\/em> \u00e0 pr\u00e9sent que tous les magasins ont \u00e9t\u00e9 vendus et que leurs parts de march\u00e9 ne cessent de monter, monter. L\u2019ambiance \u00e9tait donc au beau fixe ces derniers jours au Delhaize Food Market, o\u00f9 franchis\u00e9s et employ\u00e9s enthousiastes sont venus d\u00e9couvrir la pl\u00e9thore de d\u00e9lices que le d\u00e9partement des achats leur avait une fois de plus r\u00e9serv\u00e9s. La presse a \u00e9galement \u00e9t\u00e9 convi\u00e9e \u00e0 la d\u00e9gustation : bulles belges, bouch\u00e9es ethniques, d\u00e9licatesses italiennes, cela n\u2019a pas arr\u00eat\u00e9.<\/a> La confiance est de retour chez les Lions.<\/p>\n\n\n\n

Au pilori<\/h2>\n\n\n\n

Carrefour<\/strong> s\u2019en tient actuellement \u00e0 un spot sur Act for Food.<\/a> Une belle initiative, pourriez-vous penser au vu de ces images sympathiques, mais les marques sont bien plac\u00e9es pour le savoir : ce programme durable n\u2019est qu\u2019un pr\u00e9texte pour tordre le bras des fournisseurs. Le directeur Alexandre Bompard himself<\/em> a \u00e9crit une lettre de menace qui ne laisse pas planer le moindre doute : ils ont trois semaines pour remettre leurs Nutri-Scores orange \u00e0 rouge fonc\u00e9.<\/a> Si les marques ne coop\u00e8rent, le retailer les calculera lui-m\u00eame. Et celles qui tentent de r\u00e9sister seront irr\u00e9m\u00e9diablement clou\u00e9es au pilori. Que croyaient-elles, ces usines \u00e0 malbouffe ?<\/p>\n\n\n\n

Et on le sait : quand il pleut \u00e0 Massy, il bruine \u00e0 Zaventem. Une marque avertie…. Car alors que les embouteilleurs de sodas, les producteurs de yaourts et les fabricants de biscuits n\u2019ont aucune envie d\u2019afficher ouvertement \u00e0 quel point leurs d\u00e9licatesses sont mauvaises pour la sant\u00e9, les supermarch\u00e9s adoptent unanimement le label, histoire de se positionner en grands d\u00e9fenseurs de l\u2019int\u00e9r\u00eat des consommateurs et de la sant\u00e9 publique. Il y a quelques semaines, Marit van Egmond, la directrice d\u2019Albert Heijn<\/strong>, s\u2019\u00e9tait d\u00e9j\u00e0 prononc\u00e9e sans \u00e9quivoque en faveur du logo sur LinkedIn. Et Delhaize n\u2019a \u00e9videmment aucune intention de se laisser d\u00e9poss\u00e9der de son outil de marketing favori…<\/p>\n\n\n\n

Compter les calories<\/h2>\n\n\n\n

Il faut cependant remarquer que leur attitude reste assez ambigu\u00eb. Dix pour cent de r\u00e9duction Nutri-Boost sur des choux-fleurs si bons pour la sant\u00e9, oui, mais n\u2019oubliez pas surtout de les faire gratiner sous une \u00e9paisse couche d\u2019onctueuse sauce au fromage et de l\u2019accompagner de ce puissant Rioja. Oui, alors que les jours raccourcissent, les supermarch\u00e9s regorgent de comfort food<\/em> riche en sucre, en sel et en graisse, les contributions des marques nationales dans les d\u00e9pliants et sur les pr\u00e9sentoirs sont plus que bienvenues et les vins, p\u00e9tillants ou non, sont en promo un peu partout. Sant\u00e9 !<\/p>\n\n\n\n

Mais peut-on les en bl\u00e2mer\u00a0? En cette p\u00e9riode sombre, qui n\u2019attend pas les f\u00eates avec impatience\u00a0? Et \u00e9videmment, il faudra d\u2019abord ingurgiter des kilos de sp\u00e9culoos, de chocolat et de massepain en formes de Saint-Nicolas, avec une petite mandarine pour compenser. De toute fa\u00e7on, qui a besoin d\u2019un\u00a0summer body<\/em>\u00a0en d\u00e9cembre\u00a0? Voil\u00e0. Donc tout va bien. Nous ne compterons pas non plus les calories \u00e0 la RetailDetail Night de jeudi prochain (il reste encore quelques places<\/a>). Et le Filet Pur du lendemain sera un autre challenge que nous rel\u00e8verons sans crainte. \u00c0 la semaine prochaine\u00a0!<\/p>\n\n\n\n

\n
L’actualit\u00e9 alimentaire dans votre bo\u00eete aux lettres \u00e9lectronique tous les vendredis ? Abonnez-vous gratuitement \u00e0 notre lettre d’information ici !<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Une multinationale se d\u00e9barrasse de ses monuments, des lions anticipent No\u00ebl, le Nutri-Score se transforme un pied-de-biche alors que les supermarch\u00e9s regorgent de tentations malsaines. Filet Pur s\u2019offre une petite indigestion.<\/p>\n","protected":false},"author":3,"featured_media":108237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[123,755,87,196,260],"topic":[205,386],"region":[],"class_list":["post-108265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-albert-heijn","company-ben-jerrys","company-carrefour","company-delhaize","company-unilever","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"\n[Filet Pur] Usines \u00e0 malbouffe\u2026 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Filet Pur, la rubrique du vendredi de RetailDetail Food, r\u00e9sume pour vous, sans fard, l'actualit\u00e9 du secteur des produits de grande consommation.\" 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