{"id":108302,"date":"2024-11-18T09:55:22","date_gmt":"2024-11-18T08:55:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=108302"},"modified":"2024-11-18T09:55:24","modified_gmt":"2024-11-18T08:55:24","slug":"hunkemoller-inaugure-sa-transformation-avec-un-nouveau-concept-de-magasin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hunkemoller-inaugure-sa-transformation-avec-un-nouveau-concept-de-magasin\/","title":{"rendered":"[En Images] Hunkem\u00f6ller inaugure sa transformation avec un nouveau concept de magasin"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image 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decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-108284\" data-id=\"108284\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Fitting-rooms-683x1024.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Fitting-rooms-683x1024.png 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Fitting-rooms-200x300.png 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Fitting-rooms-768x1152.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Fitting-rooms.png 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>La marque de lingerie <strong>Hunkem\u00f6ller <\/strong>a ouvert une boutique enti\u00e8rement remani\u00e9e \u00e0 Utrecht. Plus qu&rsquo;un nouveau concept de magasin, la boutique marque le d\u00e9but d&rsquo;une transformation plus large.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moins de pays, plus de vente en gros<\/h2>\n\n\n\n<p>Hunkem\u00f6ller a annonc\u00e9 un plan de transformation visant \u00e0 pr\u00e9parer la marque de lingerie centenaire \u00e0 l&rsquo;avenir. La premi\u00e8re manifestation visible de cette transformation est l&rsquo;ouverture d&rsquo;une boutique enti\u00e8rement r\u00e9nov\u00e9e \u00e0 Utrecht. La boutique sert de mod\u00e8le pour le nouveau concept de magasin et marque le d\u00e9but de changements plus vastes au sein de l&rsquo;organisation.<\/p>\n\n\n\n<p>Le nouveau concept de magasin met l&rsquo;accent sur l&rsquo;assistance personnelle et une exp\u00e9rience d&rsquo;achat d\u00e9tendue. Les magasins auront un aspect calme avec des espaces accueillants et lumineux, et tout le personnel recevra bient\u00f4t des formations intensives afin de mieux aider les clients.<\/p>\n\n\n\n<p>Outre le nouveau concept de magasin, la transformation repose sur trois piliers strat\u00e9giques. Hunkem\u00f6ller se concentrera d\u00e9sormais sur un nombre de march\u00e9s cl\u00e9s \u00e0 l&rsquo;int\u00e9rieur et \u00e0 l&rsquo;ext\u00e9rieur de l&rsquo;Europe. L&rsquo;entreprise d\u00e9veloppe \u00e9galement ses activit\u00e9s de vente en gros et \u00e9tudie les nouveaux march\u00e9s qu&rsquo;elle pourrait p\u00e9n\u00e9trer, y compris en Extr\u00eame-Orient.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveau webshop et application<\/h2>\n\n\n\n<p>Une partie du portefeuille de produits sera \u00e9galement am\u00e9lior\u00e9e, avec l&rsquo;optimisation de la disponibilit\u00e9 de diff\u00e9rentes tailles et de produits plus haut de gamme \u00e0 des prix abordables. La nouvelle identit\u00e9 de la marque se retrouvera \u00e9galement dans une boutique en ligne et une application enti\u00e8rement remani\u00e9es, avec davantage de personnalisation.<\/p>\n\n\n\n<p>Hunkem\u00f6ller est \u00e0 la recherche d&rsquo;un nouveau souffle depuis un certain temps. En 2022, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/new-owner-hunkemoller\/\"><u>la marque a chang\u00e9 de mains<\/u><\/a>, ce qui a rapidement entra\u00een\u00e9 une refonte de sa gestion. L&rsquo;ann\u00e9e derni\u00e8re, le chiffre d&rsquo;affaires a chut\u00e9 et les <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hunkemoller-ferme-davantage-de-magasins-apres-annee-morose\/\"><u>pertes nettes ont doubl\u00e9 pour la cha\u00eene<\/u><\/a>, qui a ferm\u00e9 45 magasins d\u00e9ficitaires. Cette ann\u00e9e encore, 45 magasins ont ferm\u00e9 leurs portes et la formule a d\u00fb emprunter 50 millions d&rsquo;euros suppl\u00e9mentaires.<\/p>\n\n\n\n<p>Le PDG Brian Grevy souligne l&rsquo;importance d&rsquo;un d\u00e9veloppement continu : \u00ab Comme toute marque r\u00e9put\u00e9e qui op\u00e8re sur le march\u00e9 depuis longtemps, nous sommes conscients de l&rsquo;importance de rester pertinents et actuels \u00bb.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de lingerie Hunkem\u00f6ller a ouvert une boutique enti\u00e8rement remani\u00e9e \u00e0 Utrecht. Plus qu&rsquo;un nouveau concept de magasin, la boutique marque le d\u00e9but d&rsquo;une transformation plus large.<\/p>\n","protected":false},"author":5,"featured_media":108300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[1264],"topic":[1262,462,194],"region":[524],"class_list":["post-108302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hunkemoller","topic-en-images","topic-innovation","topic-retail-design","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En Images] Hunkem\u00f6ller inaugure sa transformation avec un nouveau concept de magasin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hunkem\u00f6ller a ouvert une boutique enti\u00e8rement remani\u00e9e \u00e0 Utrecht. 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