{"id":10855,"date":"2015-10-27T13:49:16","date_gmt":"2015-10-27T13:49:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-projet-droles-de-legumes-de-delhaize-se-poursuit\/"},"modified":"2015-10-27T13:49:16","modified_gmt":"2015-10-27T13:49:16","slug":"le-projet-droles-de-legumes-de-delhaize-se-poursuit","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-projet-droles-de-legumes-de-delhaize-se-poursuit\/","title":{"rendered":"Le projet \u2018dr\u00f4les de l\u00e9gumes\u2019 de Delhaize se poursuit"},"content":{"rendered":"<h2>Plus de 15 tonnes de l\u00e9gumes sauv\u00e9s \u00a0<\/h2>\n<p>Ces derniers mois les clients de Delhaize ont eu la possibilit\u00e9 d\u2019acheter pour 3,99 euros une caissette de 2,5 \u00e0 3 kg de l\u00e9gumes \u2018moches\u2019, soit des l\u00e9gumes non conformes aux normes esth\u00e9tiques courantes. De par leur aspect ces l\u00e9gumes jusqu\u2019alors n\u2019\u00e9taient jamais propos\u00e9s dans les rayons, bien qu\u2019ayant une fra\u00eecheur et une qualit\u00e9 identiques.<\/p>\n<p>\u00ab Apr\u00e8s \u00e9valuation le projet s\u2019est av\u00e9r\u00e9 un grand succ\u00e8s \u00bb, d\u00e9clare le porte-parole de Delhaize Roel Dekelver. \u00ab Plus de 6000 caissettes de l\u00e9gumes moches se sont vendues dans les 16 magasins, ce qui a permis d\u2019\u00e9couler le volume entier de l\u00e9gumes disponibles. Ainsi nous avons pu sauver 15 tonnes de l\u00e9gumes, qui autrement n\u2019auraient jamais atterri dans la cuisine des clients. \u00bb<\/p>\n<h2>\n<br \/>De 16 \u00e0 50 magasins<\/h2>\n<p>Vu les r\u00e9actions positives des clients et les r\u00e9sultats r\u00e9alis\u00e9s, Delhaize a donc d\u00e9cid\u00e9 de continuer \u00e0 proposer des l\u00e9gumes \u2018moches\u2019. \u00ab Etant donn\u00e9 que pour ce projet nous voulons proposer des vilains l\u00e9gumes provenant exclusivement de Belgique et vu que les volumes durant les mois d\u2019hiver sont trop restreints, nous ne pourrons remettre en vente ces produits qu\u2019au d\u00e9but de la saison des l\u00e9gumes en Belgique au mois de mai de l\u2019an prochain \u00bb, pr\u00e9cise Dekelver.<\/p>\n<p>Le distributeur a \u00e9galement annonc\u00e9 qu\u2019il augmenterait le nombre de magasins proposant ce type de produits de 16 \u00e0 50 au printemps prochain. \u00ab A terme nous avons l\u2019ambition de vendre ces l\u00e9gumes dans tous nos magasins, mais pour l\u2019instant h\u00e9las il n\u2019y a pas encore suffisamment du fournisseurs capables de livrer ces produits \u00e0 Delhaize \u00bb, poursuit-il. Cette initiative cadre dans<a href=\"fr\/f-belgique\/bgq-alimentation\/item\/23501-delhaize-lance-un-projet-de-recuperation-de-nourriture-dans-tous-ses-supermarches\" target=\"_blank\" rel=\"noopener\"> la strat\u00e9gie plus large du distributeur, visant \u00e0 lutter contre le gaspillage alimentaire<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus de 15 tonnes de l\u00e9gumes sauv\u00e9s \u00a0 Ces derniers mois les clients de Delhaize ont eu la possibilit\u00e9 d\u2019acheter pour 3,99 euros une caissette de 2,5 \u00e0 3 kg de l\u00e9gumes \u2018moches\u2019, soit des l\u00e9gumes non conformes aux normes esth\u00e9tiques courantes. De par leur aspect ces l\u00e9gumes jusqu\u2019alors n\u2019\u00e9taient jamais propos\u00e9s dans les rayons, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le projet \u2018dr\u00f4les de l\u00e9gumes\u2019 de Delhaize se poursuit - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-projet-droles-de-legumes-de-delhaize-se-poursuit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le projet \u2018dr\u00f4les de l\u00e9gumes\u2019 de Delhaize se poursuit - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Plus de 15 tonnes de l\u00e9gumes sauv\u00e9s \u00a0 Ces derniers mois les clients de Delhaize ont eu la possibilit\u00e9 d\u2019acheter pour 3,99 euros une caissette de 2,5 \u00e0 3 kg de l\u00e9gumes \u2018moches\u2019, soit des l\u00e9gumes non conformes aux normes esth\u00e9tiques courantes. 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