{"id":108691,"date":"2024-11-25T14:21:15","date_gmt":"2024-11-25T13:21:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=108691"},"modified":"2024-11-25T14:21:17","modified_gmt":"2024-11-25T13:21:17","slug":"prik-tik-et-lidl-remportent-le-prix-du-folder-de-lannee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/prik-tik-et-lidl-remportent-le-prix-du-folder-de-lannee\/","title":{"rendered":"Prik &#038; Tik et Lidl remportent le prix du Folder de l&rsquo;Ann\u00e9e"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-108687\" data-id=\"108687\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_81-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_81-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_81-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_81-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_81-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-108689\" data-id=\"108689\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_80-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_80-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_80-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_80-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_80-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-108683\" data-id=\"108683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_84-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_84-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_84-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_84-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_84-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-108685\" data-id=\"108685\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_82-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_82-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_82-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_82-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_82-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-108681\" data-id=\"108681\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_85-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_85-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_85-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_85-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/11\/Zidis_Retail-Detail_Retail-Detail-Night-Handelsbeurs_Foto_85-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Lors de la RetailDetail Night, les prix du jury du Folder de l&rsquo;Ann\u00e9e ont \u00e9t\u00e9 d\u00e9cern\u00e9s : le d\u00e9taillant de boissons <strong>Prik &amp; Tik<\/strong> a remport\u00e9 le premier prix pour son folder papier, tandis que <strong>Lidl <\/strong>a obtenu le meilleur folder num\u00e9rique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Papier et num\u00e9rique<\/h2>\n\n\n\n<p>Une publication originale, au format cr\u00e9atif, avec un contenu inspirant et un appel \u00e0 l&rsquo;action puissant : \u00ab Prikkels \u00bb de l&rsquo;association d&rsquo;achat Prik &amp; Tik a \u00e9t\u00e9 le meilleur d\u00e9pliant papier de l&rsquo;ann\u00e9e derni\u00e8re selon le jury d&rsquo;experts, qui s&rsquo;est bas\u00e9 sur des crit\u00e8res tels que la cr\u00e9ativit\u00e9, le soutien de la marque, l&rsquo;appel \u00e0 l&rsquo;action, l&rsquo;authenticit\u00e9 et la confiance qu&rsquo;il d\u00e9gage. Les utilisateurs de la plateforme de promotion num\u00e9rique myShopi ont choisi le d\u00e9pliant de Lidl comme meilleur d\u00e9pliant num\u00e9rique.<\/p>\n\n\n\n<p>Cette ann\u00e9e, le jury professionnel \u00e9tait compos\u00e9 de Nathalie Dens (Universit\u00e9 d&rsquo;Anvers), pr\u00e9sidente, Eric Barideau (Mercator Press), Leen Dehantschutter (BD Media), Stijn Janssen (NielsenIQ), Bart Muskala (Accurat), Pieter Van Tendeloo (AddRetail) et Stefan Van Rompaey (RetailDetail).<\/p>\n\n\n\n<p>Au d\u00e9but du mois, les prix du public ont d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9s, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-laureats-des-prix-consommateurs-folder-de-lannee-sont-connus\/\">sur la base des votes de 12 000 consommateurs<\/a>. Le Folder de l&rsquo;Ann\u00e9e est une initiative de BD Media en collaboration avec les partenaires AddRetail, Gfk &#8211; NIQ, Accurat, Koninklijke Drukkerij Em De Jong et RetailDetail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de la RetailDetail Night, les prix du jury du Folder de l&rsquo;Ann\u00e9e ont \u00e9t\u00e9 d\u00e9cern\u00e9s : le d\u00e9taillant de boissons Prik &#038; Tik a remport\u00e9 le premier prix pour son folder papier, tandis que Lidl a obtenu le meilleur folder num\u00e9rique.<\/p>\n","protected":false},"author":3,"featured_media":108681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[204,1588],"topic":[488,894],"region":[226],"class_list":["post-108691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","company-prik-tik","topic-marketing","topic-retaildetail-night","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prik &amp; 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