{"id":108732,"date":"2024-11-26T10:35:11","date_gmt":"2024-11-26T09:35:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=108732"},"modified":"2024-11-26T10:35:50","modified_gmt":"2024-11-26T09:35:50","slug":"restriction-de-la-publicite-pour-lalcool-voici-ce-qui-change","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/restriction-de-la-publicite-pour-lalcool-voici-ce-qui-change\/","title":{"rendered":"Restriction de la publicit\u00e9 pour l&rsquo;alcool : voici ce qui change"},"content":{"rendered":"\n<p>Une nouvelle convention sur la publicit\u00e9 pour l&rsquo;alcool impose des r\u00e8gles plus strictes, en particulier l\u00e0 o\u00f9 les annonceurs risquent d&rsquo;atteindre les jeunes. Sur les m\u00e9dias sociaux, les possibilit\u00e9s de publicit\u00e9 pour l&rsquo;alcool seront fortement limit\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus sur TikTok et les \u00e9coles<\/h2>\n\n\n\n<p>Les secteurs de la publicit\u00e9, des m\u00e9dias et de l&rsquo;alcool ont d\u00e9cid\u00e9 conjointement de renforcer les r\u00e8gles en mati\u00e8re de publicit\u00e9 pour les produits alcoolis\u00e9s. L&rsquo;objectif principal est de mieux prot\u00e9ger les jeunes de l&rsquo;influence de la publicit\u00e9 pour l&rsquo;alcool, notamment face \u00e0 l&rsquo;essor des m\u00e9dias sociaux et au r\u00f4le des influenceurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Voici les principales mesures :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interdiction autour des \u00e9coles : \u00e0 partir de 2025, aucune publicit\u00e9 pour l&rsquo;alcool ne sera autoris\u00e9e \u00e0 moins de 150 m\u00e8tres des \u00e9coles. Actuellement, huit publicit\u00e9s pour l&rsquo;alcool sont visibles en moyenne dans un rayon de 250 m\u00e8tres autour des \u00e9coles.<br><\/li>\n\n\n\n<li>Restriction des m\u00e9dias sociaux : la publicit\u00e9 pour l&rsquo;alcool sera interdite sur des plateformes telles que TikTok et Snapchat, sauf s&rsquo;il peut \u00eatre prouv\u00e9 qu&rsquo;au moins 70 % du public est majeur.<br><\/li>\n\n\n\n<li>Limitation pour influenceurs : les personnes de moins de 25 ans ne seront plus autoris\u00e9es \u00e0 appara\u00eetre dans les publicit\u00e9s pour l&rsquo;alcool, ce qui limitera la participation de nombreux jeunes influenceurs.<br><\/li>\n\n\n\n<li>Avertissements sanitaires : les publicit\u00e9s doivent comporter un avertissement sanitaire. Le slogan actuel est \u00ab l&rsquo;abus d&rsquo;alcool nuit \u00e0 la sant\u00e9 \u00bb, bien que certains politiciens pr\u00e9conisent encore un changement en faveur de la \u00ab consommation d&rsquo;alcool \u00bb.<br><\/li>\n\n\n\n<li>Contr\u00f4le avec l&rsquo;IA : un syst\u00e8me de contr\u00f4le utilisant l&rsquo;intelligence artificielle sera mis en place pour v\u00e9rifier les messages publicitaires sur les m\u00e9dias sociaux.<br><\/li>\n\n\n\n<li>Formation pour les influenceurs : \u00e0 partir de l&rsquo;ann\u00e9e prochaine, une formation sera propos\u00e9e aux influenceurs sur les r\u00e8gles publicitaires, dans le but d&rsquo;am\u00e9liorer le respect des r\u00e8gles.<\/li>\n<\/ul>\n\n\n\n<p>Les mesures s&rsquo;inscrivent dans le cadre d&rsquo;un effort plus large visant \u00e0 promouvoir l&rsquo;autor\u00e9gulation dans le secteur et \u00e0 anticiper d&rsquo;\u00e9ventuelles mesures gouvernementales plus strictes. Le secteur travaille \u00e9galement \u00e0 l&rsquo;\u00e9laboration de r\u00e8gles plus strictes pour la publicit\u00e9 en faveur des confiseries et des soft drinks, avec des projets visant \u00e0 relever la limite d&rsquo;\u00e2ge pour ces publicit\u00e9s \u00e0 16 ans et \u00e0 les interdire avant 21 heures.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle convention sur la publicit\u00e9 pour l&rsquo;alcool impose des r\u00e8gles plus strictes, en particulier l\u00e0 o\u00f9 les annonceurs risquent d&rsquo;atteindre les jeunes. Sur les m\u00e9dias sociaux, les possibilit\u00e9s de publicit\u00e9 pour l&rsquo;alcool seront fortement limit\u00e9es.<\/p>\n","protected":false},"author":5,"featured_media":108730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[488],"region":[226],"class_list":["post-108732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Restriction de la publicit\u00e9 pour l&#039;alcool : voici ce qui change - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une nouvelle convention sur la publicit\u00e9 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