{"id":108774,"date":"2024-11-26T14:41:16","date_gmt":"2024-11-26T13:41:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=108774"},"modified":"2024-11-26T14:41:18","modified_gmt":"2024-11-26T13:41:18","slug":"secret-sales-rachete-a-hm-la-plateforme-outlet-afound","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/secret-sales-rachete-a-hm-la-plateforme-outlet-afound\/","title":{"rendered":"Secret Sales rach\u00e8te \u00e0 H&#038;M la plateforme outlet Afound"},"content":{"rendered":"\n<p><strong>Afound<\/strong>, l&rsquo;ancienne plateforme outlet de H&amp;M, est rachet\u00e9e par <strong>Secret Sales<\/strong>, la place de march\u00e9 de la mode. Cette derni\u00e8re souhaite renforcer sa position sur le march\u00e9 europ\u00e9en en se d\u00e9veloppant dans les pays nordiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La marque conserve son identit\u00e9<\/h2>\n\n\n\n<p>Secret Sales a rachet\u00e9 \u00e0 H&amp;M la plateforme num\u00e9rique de vente de mode Afound. Le d\u00e9taillant su\u00e9dois avait lanc\u00e9 cette plateforme en 2018 en tant que place de march\u00e9 multimarques pour les bonnes affaires de la mode, avec des magasins physiques &#8211; en Su\u00e8de et \u00e0 Utrecht, aux Pays-Bas &#8211; en plus d&rsquo;une boutique en ligne. Mais <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-debranche-la-plateforme-outlet-afound\/\">il l&rsquo;a d\u00e9branch\u00e9e l&rsquo;\u00e9t\u00e9 dernier<\/a>, en raison du manque d&rsquo;int\u00e9r\u00eat des consommateurs et des marques, qui vendent de plus en plus par l&rsquo;interm\u00e9diaire de leurs propres canaux.<\/p>\n\n\n\n<p>Afound sera int\u00e9gr\u00e9 \u00e0 la plateforme Secret Sales, mais conservera sa propre identit\u00e9 de marque. Les clients auront acc\u00e8s \u00e0 une gamme de 3 800 marques de mode, pour une valeur totale de plus de 5 milliards d&rsquo;euros. Avec cette acquisition, Secret Sales \u00e9tend sa pr\u00e9sence en Europe. La place de march\u00e9 est d\u00e9sormais pr\u00e9sente dans 10 pays europ\u00e9ens : Su\u00e8de, Danemark, Norv\u00e8ge, Finlande, Allemagne, Pays-Bas, Belgique, Irlande, Espagne et Royaume-Uni. Au cours des 12 derniers mois, Secret Sales a compt\u00e9 16 millions de comptes clients et plus de 150 millions de visiteurs sur son site web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afound, l&rsquo;ancienne plateforme outlet de H&#038;M, est rachet\u00e9e par Secret Sales, la place de march\u00e9 de la mode. Cette derni\u00e8re souhaite renforcer sa position sur le march\u00e9 europ\u00e9en en se d\u00e9veloppant dans les pays nordiques. <\/p>\n","protected":false},"author":3,"featured_media":108772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[526,1589],"topic":[282],"region":[243],"class_list":["post-108774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","company-secret-sales","topic-acquisition","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Secret Sales rach\u00e8te \u00e0 H&amp;M la plateforme outlet Afound - RetailDetail BE<\/title>\n<meta name=\"description\" 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