{"id":108806,"date":"2024-11-27T10:13:16","date_gmt":"2024-11-27T09:13:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=108806"},"modified":"2024-11-27T10:13:19","modified_gmt":"2024-11-27T09:13:19","slug":"unilever-se-separe-aussi-du-boucher-vegetarien","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-se-separe-aussi-du-boucher-vegetarien\/","title":{"rendered":"Unilever se s\u00e9pare aussi du Boucher V\u00e9g\u00e9tarien"},"content":{"rendered":"\n<p><strong>Unilever <\/strong>met en vente <strong>Le Boucher V\u00e9g\u00e9tarien<\/strong>. Le g\u00e9ant des produits CPG proc\u00e8de actuellement \u00e0 un grand nettoyage et souhaite d\u00e9j\u00e0 se d\u00e9barrasser de marques telles que Ben &amp; Jerry&rsquo;s, Magnum, Unox et Conimex.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apr\u00e8s seulement six ans<\/h2>\n\n\n\n<p>Hein Schumacher, directeur g\u00e9n\u00e9ral d&rsquo;Unilever, souhaite se concentrer uniquement sur les marques milliardaires les plus vendues et r\u00e9duit consid\u00e9rablement le portefeuille du groupe. Apr\u00e8s son plan de vente <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-souhaiterait-introduire-magnum-et-ben-jerrys-en-bourse\/\">ou d&rsquo;introduction en bourse de la division \u00ab cr\u00e8mes glac\u00e9es \u00bb<\/a> &#8211; qui verrait le d\u00e9part de Magnum et des fils rebelles Ben &amp; Jerry&rsquo;s, entre autres &#8211; Unilever a confirm\u00e9 la semaine derni\u00e8re <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-considere-la-vente-de-ses-classiques-neerlandais-unox-et-conimex\/\">qu&rsquo;il c\u00e9derait \u00e9galement des marques n\u00e9erlandaises<\/a> telles qu&rsquo;Unox et Conimex.<\/p>\n\n\n\n<p>Aujourd&rsquo;hui, c&rsquo;est au tour d&rsquo;une autre marque : la holding FMCG s&rsquo;appr\u00eate \u00e0 vendre Le Boucher V\u00e9g\u00e9tarien (De Vegetarische Slager). Ce producteur de substituts de viande appartient \u00e0 Unilever depuis 2018, mais fait aujourd&rsquo;hui face \u00e0 une concurrence accrue et \u00e0 une baisse d&rsquo;enthousiasme de la part des consommateurs.<\/p>\n\n\n\n<p>Comme le r\u00e9sume Greenyard, qui se pr\u00e9sente comme un nouveau concurrent, \u00ab <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/greenyard-travaille-sur-de-nouveaux-substituts-de-viande\/\">les substituts de viande classiques ont \u00e9t\u00e9 malmen\u00e9s<\/a>. Ce sont des produits trop transform\u00e9s \u00bb. N\u00e9anmoins, l&rsquo;int\u00e9r\u00eat croissant pour les produits alimentaires \u00e0 base de plantes et respectueux de l&rsquo;environnement signifie qu&rsquo;il existe encore un grand potentiel de croissance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever met en vente Le Boucher V\u00e9g\u00e9tarien. Le g\u00e9ant des produits CPG proc\u00e8de actuellement \u00e0 un grand nettoyage et souhaite d\u00e9j\u00e0 se d\u00e9barrasser de marques telles que Ben &#038; Jerry&rsquo;s, Magnum, Unox et Conimex.<\/p>\n","protected":false},"author":5,"featured_media":108804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[974,260],"topic":[282],"region":[524],"class_list":["post-108806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-le-boucher-vegetarien-unilever","company-unilever","topic-acquisition","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever se s\u00e9pare aussi du Boucher V\u00e9g\u00e9tarien - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever met en vente Le Boucher V\u00e9g\u00e9tarien. 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