{"id":10888,"date":"2015-10-30T06:23:20","date_gmt":"2015-10-30T06:23:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/laction-1-maintenant-1-plus-tard-de-lidl-demarre-en-force\/"},"modified":"2015-10-30T06:23:20","modified_gmt":"2015-10-30T06:23:20","slug":"laction-1-maintenant-1-plus-tard-de-lidl-demarre-en-force","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/laction-1-maintenant-1-plus-tard-de-lidl-demarre-en-force\/","title":{"rendered":"L\u2019action \u20181 maintenant, 1 plus tard\u2019 de Lidl d\u00e9marre en force"},"content":{"rendered":"<h2>Un moyen de lutter contre le gaspillage alimentaire<\/h2>\n<p>\u00ab Depuis septembre nous proposons chaque semaine un produit avec une courte dur\u00e9e de conservation \u2013 notamment des petites salades, de yaourts ou encore des jus de fruits \u2013 dans notre promotion \u20181 maintenant, 1 plus tard\u2019. Concr\u00e8tement vous pourrez donc par exemple acheter \u00e0 prix r\u00e9duit le fromage d\u2019abbaye propos\u00e9 dans la promotion \u20181 maintenant, 1 plus tard\u2019 et demander un coupon \u00e0 la caisse pour profiter de cette m\u00eame r\u00e9duction une semaine plus tard \u00bb, explique le porte-parole Pieterjan Rynwalt.<\/p>\n<p><a href=\"fr\/f-belgique\/bgq-alimentation\/item\/22958-lidl-combat-le-gaspillage-alimentaire-grace-a-une-reduction-astucieuse\" target=\"_blank\" rel=\"noopener\">Cette r\u00e9duction astucieuse<\/a> s\u2019inscrit dans le cadre de la lutte contre le gaspillage alimentaire : \u00ab Nous voulons que nos clients soient conscients de ce qu\u2019ils ach\u00e8tent et les inciter \u00e0 ne pas acheter plus qu\u2019ils ne peuvent consommer. Des \u00e9tudes r\u00e9alis\u00e9es aux Pays-Bas d\u00e9montrent que les produits avec une courte dur\u00e9e de conservation en particulier sont gaspill\u00e9s par le consommateur. \u00bb<\/p>\n<p>Avec plus de 11.000 coupons \u00e9chang\u00e9s en huit semaines \u00e0 peine, Lidl parle \u00ab d\u2019un succ\u00e8s absolu. Ce type de r\u00e9duction est totalement nouveau en Belgique. Nous sommes conscients qu\u2019il faudra du temps \u00e0 nos clients pour s\u2019y familiariser. Le fait que nous parvenions \u00e0 inciter quelque 1.500 consommateurs par semaine \u00e0 avoir recours \u00e0 cette r\u00e9duction, est tr\u00e8s encourageant. \u00bb<\/p>\n<p>Lidl a communiqu\u00e9 ces chiffres dans le cadre de l\u2019action \u201930 Dagen Voedselwinst\u2019, une campagne organis\u00e9e par le gouvernement flamand \u00e0 partir du 1er novembre, \u00e0 laquelle participe activement le discounter. \u00ab Durant quatre semaines nous proposerons des conseils anti-gaspillage dans notre folder et sur notre site web. Pour Lidl cette action fait partie d\u2019une approche bien plus large contre le gaspillage alimentaire : en ce moment par exemple un projet pilote est en cours dans 13 magasins, o\u00f9 des organisations des Banques Alimentaires viennent chaque soir r\u00e9cup\u00e9rer tous les restants. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un moyen de lutter contre le gaspillage alimentaire \u00ab Depuis septembre nous proposons chaque semaine un produit avec une courte dur\u00e9e de conservation \u2013 notamment des petites salades, de yaourts ou encore des jus de fruits \u2013 dans notre promotion \u20181 maintenant, 1 plus tard\u2019. Concr\u00e8tement vous pourrez donc par exemple acheter \u00e0 prix r\u00e9duit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019action \u20181 maintenant, 1 plus tard\u2019 de Lidl d\u00e9marre en force - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/laction-1-maintenant-1-plus-tard-de-lidl-demarre-en-force\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019action \u20181 maintenant, 1 plus tard\u2019 de Lidl d\u00e9marre en force - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Un moyen de lutter contre le gaspillage alimentaire \u00ab Depuis septembre nous proposons chaque semaine un produit avec une courte dur\u00e9e de conservation \u2013 notamment des petites salades, de yaourts ou encore des jus de fruits \u2013 dans notre promotion \u20181 maintenant, 1 plus tard\u2019. 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