{"id":10929,"date":"2015-11-03T13:39:41","date_gmt":"2015-11-03T13:39:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/media-saturn-mise-sur-la-technologie-a-travers-un-nouveau-concept\/"},"modified":"2015-11-03T13:39:41","modified_gmt":"2015-11-03T13:39:41","slug":"media-saturn-mise-sur-la-technologie-a-travers-un-nouveau-concept","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/media-saturn-mise-sur-la-technologie-a-travers-un-nouveau-concept\/","title":{"rendered":"Media-Saturn mise sur la technologie \u00e0 travers un nouveau concept"},"content":{"rendered":"<h2>Nouvelles technologies<\/h2>\n<p>Les premiers magasins selon ce nouveau concept ouvriront leurs portes \u00e0 Tr\u00e8ves et Cologne. Ces points de vente, d\u2019une surface comprise entre 300 et 700 m\u00b2, proposeront essentiellement des produits dans le domaine des wearables et de la domotique. Le nouveau concept s\u2019inspire des magasins Saturn Connect d\u00e9j\u00e0 pr\u00e9sents en Pologne ou encore de Media Markt City en Turquie.<\/p>\n<p>Dans ses autres filiales Media-Saturn entend \u00e9galement miser davantage sur les nouvelles technologies. Ainsi la cha\u00eene compte introduire une nouvelle carte de fid\u00e9lit\u00e9 recueillant toutes les informations concernant le client, de fa\u00e7on \u00e0 ce que les employ\u00e9s de chaque magasin puissent aider le client \u00e0 l\u2019aide des informations enregistr\u00e9es sur la carte. Si par exemple un client recherche un c\u00e2ble pour son GSM, le vendeur pourra v\u00e9rifier sur la carte quel est le mod\u00e8le que poss\u00e8de le client, pour ensuite lui conseiller le c\u00e2ble ad\u00e9quat. Cette nouvelle carte de fid\u00e9lit\u00e9 sera test\u00e9e dans certaines filiales \u00e0 Berlin.<\/p>\n<p>Et enfin l\u2019enseigne pr\u00e9voit quelques projets pilotes : les clients pourront par exemple composer leur cuisine gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 virtuelle et les vendeurs de certaines filiales seront \u00e9quip\u00e9s de tablettes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nouvelles technologies Les premiers magasins selon ce nouveau concept ouvriront leurs portes \u00e0 Tr\u00e8ves et Cologne. Ces points de vente, d\u2019une surface comprise entre 300 et 700 m\u00b2, proposeront essentiellement des produits dans le domaine des wearables et de la domotique. Le nouveau concept s\u2019inspire des magasins Saturn Connect d\u00e9j\u00e0 pr\u00e9sents en Pologne ou encore [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-10929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media-Saturn mise sur la technologie \u00e0 travers un nouveau concept - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/media-saturn-mise-sur-la-technologie-a-travers-un-nouveau-concept\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media-Saturn mise sur la technologie \u00e0 travers un nouveau concept - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Nouvelles technologies Les premiers magasins selon ce nouveau concept ouvriront leurs portes \u00e0 Tr\u00e8ves et Cologne. 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