{"id":109465,"date":"2024-12-10T09:44:32","date_gmt":"2024-12-10T08:44:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=109465"},"modified":"2024-12-10T09:49:54","modified_gmt":"2024-12-10T08:49:54","slug":"mondelez-retente-sa-chance-aupres-de-hershey","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mondelez-retente-sa-chance-aupres-de-hershey\/","title":{"rendered":"Mondelez retente sa chance aupr\u00e8s de Hershey"},"content":{"rendered":"\n

Le g\u00e9ant des biscuits Mondelez <\/strong>cherche (\u00e0 nouveau) \u00e0 se rapprocher du chocolatier am\u00e9ricain Hershey<\/strong>, apr\u00e8s une tentative de rachat rat\u00e9e en 2016. La pers\u00e9v\u00e9rance l’emportera-t-elle ?<\/p>\n\n\n\n

L’acquisition de l’ann\u00e9e ?<\/h2>\n\n\n\n

Mondelez explorerait un possible rachat de Hershey<\/a>, rapporte Bloomberg. Les deux entreprises sont am\u00e9ricaines, mais Mondelez est \u00e9galement tr\u00e8s pr\u00e9sent en Europe avec des marques telles que C\u00f4te d’Or, Toblerone et LU. Hershey est particuli\u00e8rement embl\u00e9matique aux \u00c9tats-Unis. Ensemble, les g\u00e9ants de la confiserie repr\u00e9senteraient un chiffre d’affaires combin\u00e9 de pr\u00e8s de 50 milliards de dollars (47 milliards d’euros).<\/p>\n\n\n\n

En 2016, Mondelez a d\u00e9j\u00e0 cherch\u00e9 \u00e0 se rapprocher, mais les n\u00e9gociations ont \u00e9chou\u00e9 lorsque Hershey a rejet\u00e9 une offre d’achat de 23 milliards de dollars. Aujourd’hui, le chocolatier vaudrait environ 45 milliards de dollars. Un accord conduirait imm\u00e9diatement \u00e0 la plus grosse acquisition de l’ann\u00e9e : elle est actuellement attribu\u00e9e \u00e0 Mars<\/strong>, qui a achet\u00e9 le producteur de Pringles Kellanova cet \u00e9t\u00e9<\/a> pour pr\u00e8s de 36 milliards de dollars.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le g\u00e9ant des biscuits Mondelez cherche (\u00e0 nouveau) \u00e0 se rapprocher du chocolatier am\u00e9ricain Hershey, apr\u00e8s une tentative de rachat rat\u00e9e en 2016. La pers\u00e9v\u00e9rance l’emportera-t-elle ?<\/p>\n","protected":false},"author":5,"featured_media":109463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[251],"topic":[282],"region":[446],"class_list":["post-109465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mondelez","topic-acquisition","region-etats-unis-2"],"acf":[],"yoast_head":"\nMondelez retente sa chance aupr\u00e8s de Hershey - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le g\u00e9ant des biscuits Mondelez cherche \u00e0 se rapprocher du chocolatier am\u00e9ricain Hershey, apr\u00e8s une tentative de rachat rat\u00e9e en 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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