{"id":11013,"date":"2015-11-10T12:27:15","date_gmt":"2015-11-10T12:27:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ab-inbev-un-belge-aux-commandes-de-la-division-europe-de-louest\/"},"modified":"2015-11-10T12:27:15","modified_gmt":"2015-11-10T12:27:15","slug":"ab-inbev-un-belge-aux-commandes-de-la-division-europe-de-louest","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-un-belge-aux-commandes-de-la-division-europe-de-louest\/","title":{"rendered":"AB InBev : un Belge aux commandes de la division Europe de l\u2019Ouest"},"content":{"rendered":"<h2>Renforcer les performances<\/h2>\n<p>Dor\u00e9navant le nombre de divisions d\u2019AB InBev au sein de l\u2019Europe se limite donc \u00e0 quatre zones : L\u2019Europe de l\u2019Ouest, de l\u2019Est, du Sud et du Nord. La fusion des unit\u00e9s commerciales du Benelux et de l\u2019Allemagne-Suisse-Autriche en une seule entit\u00e9 doit permettre d\u2019en renforcer les performances.<\/p>\n<p>Velkeniers a rejoint\u00a0 Ab InBev en 1999. Dans le cadre de sa nouvelle fonction il rendra compte en direct \u00e0 Stuart MacFarlane, pr\u00e9sident de la zone Europe.<\/p>\n<p>Eric Lauwers, actuel responsable des activit\u00e9s du Benelux, quittera AB InBev au mois de mars apr\u00e8s 15 ans de service. \u00ab En tant que professionnel exceptionnel dans la vente et le marketing, il a enregistr\u00e9 des r\u00e9sultats impressionnants dans les zones g\u00e9ographiques qu\u2019il dirigeait. Par ailleurs il a contribu\u00e9 durablement aux r\u00e9sultats europ\u00e9ens \u00bb, d\u00e9clare AB InBev dans un communiqu\u00e9 de presse. Lauwers a notamment dirig\u00e9 la campagne Jupiler lanc\u00e9e l\u2019an dernier dans le cadre de la Coupe du monde de football.<\/p>\n<p>Till Hedrich, le responsable de la zone Allemagne-Suisse-Autriche, quittera lui aussi l\u2019entreprise.<\/p>\n<p>\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Renforcer les performances Dor\u00e9navant le nombre de divisions d\u2019AB InBev au sein de l\u2019Europe se limite donc \u00e0 quatre zones : L\u2019Europe de l\u2019Ouest, de l\u2019Est, du Sud et du Nord. La fusion des unit\u00e9s commerciales du Benelux et de l\u2019Allemagne-Suisse-Autriche en une seule entit\u00e9 doit permettre d\u2019en renforcer les performances. Velkeniers a rejoint\u00a0 Ab [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB InBev : un Belge aux commandes de la division Europe de l\u2019Ouest - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-un-belge-aux-commandes-de-la-division-europe-de-louest\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AB InBev : un Belge aux commandes de la division Europe de l\u2019Ouest - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Renforcer les performances Dor\u00e9navant le nombre de divisions d\u2019AB InBev au sein de l\u2019Europe se limite donc \u00e0 quatre zones : L\u2019Europe de l\u2019Ouest, de l\u2019Est, du Sud et du Nord. 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