{"id":110165,"date":"2024-12-20T16:40:52","date_gmt":"2024-12-20T15:40:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=110165"},"modified":"2024-12-20T16:40:55","modified_gmt":"2024-12-20T15:40:55","slug":"en-images-miniso-lance-un-nouveau-concept-de-magasin-a-madrid","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-miniso-lance-un-nouveau-concept-de-magasin-a-madrid\/","title":{"rendered":"[En Images] Miniso lance un nouveau concept de magasin \u00e0 Madrid"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110162\" data-id=\"110162\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Inside-the-New-MINISO-LAND-in-Madrid-1024x574.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Inside-the-New-MINISO-LAND-in-Madrid-1024x574.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Inside-the-New-MINISO-LAND-in-Madrid-300x168.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Inside-the-New-MINISO-LAND-in-Madrid-768x431.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Inside-the-New-MINISO-LAND-in-Madrid-1536x862.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Inside-the-New-MINISO-LAND-in-Madrid.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110160\" data-id=\"110160\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Madrid-themed-Designs-at-MINISO-LAND-in-Madrid-1024x544.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Madrid-themed-Designs-at-MINISO-LAND-in-Madrid-1024x544.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Madrid-themed-Designs-at-MINISO-LAND-in-Madrid-300x159.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Madrid-themed-Designs-at-MINISO-LAND-in-Madrid-768x408.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Madrid-themed-Designs-at-MINISO-LAND-in-Madrid-1536x815.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Madrid-themed-Designs-at-MINISO-LAND-in-Madrid-2048x1087.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110158\" data-id=\"110158\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid-1024x575.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid-1024x575.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid-300x168.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid-768x431.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid-1536x862.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid-1270x714.png 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Fun-IP-themed-Installations-at-MINISO-LAND-Madrid.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-110156\" data-id=\"110156\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Blind-Box-Area-at-MINISO-Madrid-2-1024x574.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Blind-Box-Area-at-MINISO-Madrid-2-1024x574.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Blind-Box-Area-at-MINISO-Madrid-2-300x168.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Blind-Box-Area-at-MINISO-Madrid-2-768x430.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Blind-Box-Area-at-MINISO-Madrid-2-1536x861.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/12\/Blind-Box-Area-at-MINISO-Madrid-2.png 1879w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>\u00c0 Madrid, la cha\u00eene de magasins chinoise <strong>Miniso <\/strong>a d\u00e9voil\u00e9 la premi\u00e8re succursale europ\u00e9enne de son concept \u00ab Miniso Land \u00bb. Plus de 70 % de l&rsquo;offre se compose de produits Harry Potter, Hello Kitty et Disney.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hello Kitty et Disney \u00e0 l&rsquo;honneur<\/h2>\n\n\n\n<p>Miniso a ouvert son plus grand magasin phare espagnol sur la Gran V\u00eda de Madrid le 20 d\u00e9cembre, et a inaugur\u00e9 une premi\u00e8re : la ville espagnole accueillera le premier \u00ab Miniso Land \u00bb europ\u00e9en. Ce nouveau concept de magasin vise \u00e0 combiner le plaisir du shopping avec l&rsquo;exp\u00e9rience d&rsquo;un parc \u00e0 th\u00e8me, enti\u00e8rement bas\u00e9 sur le merchandising de personnages prot\u00e9g\u00e9s c\u00e9l\u00e8bres.<\/p>\n\n\n\n<p>Harry Potter, Sanrio et Disney repr\u00e9sentent notamment 70 % des plus de 6 000 produits de la gamme. Le magasin totalise 1 100 m\u00e8tres carr\u00e9s, r\u00e9partis sur deux \u00e9tages, mais se distingue \u00e0 l&rsquo;ext\u00e9rieur par une fa\u00e7ade en verre de 20 m\u00e8tres de long, inspir\u00e9e de la s\u00e9rie Hello Kitty. \u00c0 l&rsquo;int\u00e9rieur, le magasin propose des zones interactives, telles qu&rsquo;une zone \u00ab blind box \u00bb, une grande zone avec des machines \u00e0 saisir et des espaces photo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le retail comme \u00e9v\u00e9nement m\u00e9morable<\/h2>\n\n\n\n<p>Penpen, la mascotte de Miniso, a d\u00e9j\u00e0 effectu\u00e9 une tourn\u00e9e promotionnelle \u00e0 Madrid avant l&rsquo;ouverture, visitant des lieux embl\u00e9matiques tels que la Puerta del Sol et la place Callao. Le jour de l&rsquo;ouverture, il y a \u00e9galement eu beaucoup d&rsquo;activit\u00e9s \u00e0 l&rsquo;int\u00e9rieur du magasin. Le vice-pr\u00e9sident Vincent Huang souligne que le nouveau magasin refl\u00e8te ainsi la vision de l&rsquo;entreprise : transformer les exp\u00e9riences retail en \u00e9v\u00e9nements m\u00e9morables.<\/p>\n\n\n\n<p>Le concept \u00ab Miniso Land \u00bb a d\u00e9j\u00e0 \u00e9t\u00e9 lanc\u00e9 \u00e0 Shanghai, o\u00f9 il aurait battu des records de vente. Le distributeur chinois compte aujourd&rsquo;hui environ 7 200 magasins dans le monde, dont 260 en Europe. En Espagne, la marque est d\u00e9j\u00e0 pr\u00e9sente \u00e0 Madrid, Barcelone et Malaga, et d&rsquo;autres expansions sont pr\u00e9vues. Miniso nourrit \u00e9galement des ambitions d&rsquo;expansion mondiale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 Madrid, la cha\u00eene de magasins chinoise Miniso a d\u00e9voil\u00e9 la premi\u00e8re succursale europ\u00e9enne de son concept \u00ab Miniso Land \u00bb. Plus de 70 % de l&rsquo;offre se compose de produits Harry Potter, Hello Kitty et Disney.<\/p>\n","protected":false},"author":5,"featured_media":110162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1475],"topic":[340,1262,194],"region":[580],"class_list":["post-110165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-miniso","topic-concept-de-magasin","topic-en-images","topic-retail-design","region-espagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En Images] Miniso lance un nouveau concept de magasin \u00e0 Madrid - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 Madrid, Miniso a d\u00e9voil\u00e9 la premi\u00e8re succursale europ\u00e9enne de \u00ab Miniso Land \u00bb. 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