{"id":110293,"date":"2024-12-27T09:43:25","date_gmt":"2024-12-27T08:43:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=110293"},"modified":"2024-12-27T09:43:27","modified_gmt":"2024-12-27T08:43:27","slug":"gouden-carolus-rejoint-delirium-un-tremplin-pour-une-croissance-future","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/gouden-carolus-rejoint-delirium-un-tremplin-pour-une-croissance-future\/","title":{"rendered":"Gouden Carolus rejoint Delirium : \u00ab Un tremplin pour une croissance future \u00bb."},"content":{"rendered":"\n

La brasserie Huyghe, connue pour ses bi\u00e8res Delirium et Averbode, acquiert son homologue Het Anker \u00e0 Malines, le brasseur de Gouden Carolus. Cette acquisition offre de nouvelles possibilit\u00e9s de croissance sur les march\u00e9s belge et internationaux.<\/p>\n\n\n\n

Potentiel international<\/h2>\n\n\n\n

Charles Leclef, propri\u00e9taire de la brasserie familiale Het Anker et repr\u00e9sentant de la cinqui\u00e8me g\u00e9n\u00e9ration, cherchait depuis un certain temps un acqu\u00e9reur en raison de l’absence de rel\u00e8ve. La brasserie Huyghe, bas\u00e9e \u00e0 Melle, parle d’une acquisition strat\u00e9gique qui r\u00e9unit deux brasseries \u00e0 l’histoire riche et aux forces compl\u00e9mentaires. Cette acquisition offre de nouvelles possibilit\u00e9s de croissance en Belgique et \u00e0 l’\u00e9tranger.<\/p>\n\n\n\n

Le solide r\u00e9seau de distribution international de Brouwerij Huyghe sera notamment un tremplin pour les bi\u00e8res et les whiskies de la brasserie de Malines : apr\u00e8s tout, le nouveau propri\u00e9taire r\u00e9alise 83 % de son chiffre d’affaires \u00e0 l’exportation, dans plus de 100 pays. L’acquisition permettra de cr\u00e9er une offre de produits attrayante et diversifi\u00e9e qui s’adresse \u00e0 un large public, des jeunes amateurs de bi\u00e8res innovantes aux amateurs de bi\u00e8res traditionnelles, selon le communiqu\u00e9 de presse.<\/p>\n\n\n\n

Des ambitions durables<\/h2>\n\n\n\n

L’acquisition intervient certes \u00e0 un moment difficile pour le secteur belge de la bi\u00e8re : tant la consommation int\u00e9rieure que les exportations ont \u00e9t\u00e9 touch\u00e9es par la hausse des prix et la demande croissante de boissons non alcoolis\u00e9es<\/a>. Mais les deux entreprises sont financi\u00e8rement saines et rentables.<\/p>\n\n\n\n

La brasserie Huyghe a r\u00e9alis\u00e9 un chiffre d’affaires de plus de 45 millions d’euros en 2023 avec 14 marques et 41 styles de bi\u00e8res, dont Delirium et Averbode sont les plus connues. L’entreprise a pour ambition de devenir la brasserie la plus durable de Belgique et d’atteindre la neutralit\u00e9 carbone en 2035. Depuis 2012, Huyghe a d\u00e9j\u00e0 investi plus de 35 millions dans des initiatives de d\u00e9veloppement durable.<\/p>\n\n\n\n

Het Anker a r\u00e9alis\u00e9 un chiffre d’affaires de 20 millions d’euros en 2023 avec 17 bi\u00e8res, dont les plus connues sont Gouden Carolus, La Cambre et Maneblusser. Le brasseur produit \u00e9galement du whisky belge et exploite le concept d’hospitalit\u00e9 Batteliek dans l’ancienne \u00e9glise de Battel.<\/p>\n","protected":false},"excerpt":{"rendered":"

La brasserie Huyghe, connue pour ses bi\u00e8res Delirium et Averbode, acquiert son homologue Het Anker \u00e0 Malines, le brasseur de Gouden Carolus. 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