{"id":11039,"date":"2015-11-12T14:30:05","date_gmt":"2015-11-12T14:30:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/alibaba-pulverise-tous-les-records-de-ventes-a-loccasion-de-singles-day\/"},"modified":"2015-11-12T14:30:05","modified_gmt":"2015-11-12T14:30:05","slug":"alibaba-pulverise-tous-les-records-de-ventes-a-loccasion-de-singles-day","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/alibaba-pulverise-tous-les-records-de-ventes-a-loccasion-de-singles-day\/","title":{"rendered":"Alibaba pulv\u00e9rise tous les records de ventes \u00e0 l\u2019occasion de Singles Day"},"content":{"rendered":"<h2>13,3 milliards d\u2019euros en 24 heures<\/h2>\n<p>En Chine le 11 novembre est synonyme de \u2018Singles Day\u2019, un \u00e9v\u00e9nement commercial n\u00e9 dans les ann\u00e9es \u201990. Ce qui initialement \u00e9tait une sorte de journ\u00e9e Saint-Valentin pour c\u00e9libataires est devenu pour les Chinois un v\u00e9ritable festival de r\u00e9ductions online durant 24 heures, depuis que Tmall.com, plate-forme internet d\u2019Alibaba, a revendiqu\u00e9 cette journ\u00e9e en 2009.<\/p>\n<p>Cette ann\u00e9e, comme \u00e0 l\u2019accoutum\u00e9e, des millions de Chinois se sont ru\u00e9s\u00a0 sur les sites d\u2019Alibaba : \u00e0 peine huit minutes apr\u00e8s le coup d\u2019envoi, ils avaient d\u00e9j\u00e0 d\u00e9pens\u00e9 un milliard d\u2019euros,\u00a0 \u00e0 la mi-journ\u00e9e le record de ventes de l\u2019an dernier (environ 9,3 milliards de dollars) a \u00e9t\u00e9 pulv\u00e9ris\u00e9 et apr\u00e8s 24 heures le g\u00e9ant d\u2019internet atteignait un chiffre de ventes \u00e9poustouflant de 14,3 milliards de dollars (environ 13,3 milliards d\u2019euros). A titre comparatif : ce montant est sup\u00e9rieur aux 12,5 milliards de dollars engrang\u00e9s par Facebook en un an.<\/p>\n<p>Parmi les produits les plus pris\u00e9s, figurent les articles pour b\u00e9b\u00e9s, les chaussures Nike et les jeans Levi\u2019s. La plupart des achats ont \u00e9t\u00e9 effectu\u00e9s via smartphone, indique Alibaba.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>13,3 milliards d\u2019euros en 24 heures En Chine le 11 novembre est synonyme de \u2018Singles Day\u2019, un \u00e9v\u00e9nement commercial n\u00e9 dans les ann\u00e9es \u201990. Ce qui initialement \u00e9tait une sorte de journ\u00e9e Saint-Valentin pour c\u00e9libataires est devenu pour les Chinois un v\u00e9ritable festival de r\u00e9ductions online durant 24 heures, depuis que Tmall.com, plate-forme internet d\u2019Alibaba, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alibaba pulv\u00e9rise tous les records de ventes \u00e0 l\u2019occasion de Singles Day - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/alibaba-pulverise-tous-les-records-de-ventes-a-loccasion-de-singles-day\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alibaba pulv\u00e9rise tous les records de ventes \u00e0 l\u2019occasion de Singles Day - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"13,3 milliards d\u2019euros en 24 heures En Chine le 11 novembre est synonyme de \u2018Singles Day\u2019, un \u00e9v\u00e9nement commercial n\u00e9 dans les ann\u00e9es \u201990. 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