{"id":110535,"date":"2025-01-02T12:13:51","date_gmt":"2025-01-02T11:13:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=110535"},"modified":"2025-01-02T12:27:07","modified_gmt":"2025-01-02T11:27:07","slug":"myprice-abandonne-a-boom","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/myprice-abandonne-a-boom\/","title":{"rendered":"MyPrice abandonne \u00e0 Boom"},"content":{"rendered":"\n<p>Le discounter russe <strong>MyPrice<\/strong> a d\u00e9j\u00e0 ferm\u00e9 les portes de son magasin de Boom. La cha\u00eene, qui n&rsquo;a plus que trois magasins en Belgique, invoque le co\u00fbt \u00e9lev\u00e9 du loyer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 la recherche de locaux plus petits<\/h2>\n\n\n\n<p>Le magasin MyPrice situ\u00e9 dans le centre de Boom a ferm\u00e9 d\u00e9finitivement ses portes \u00e0 la fin du mois de d\u00e9cembre. Le d\u00e9taillant a confirm\u00e9 la fermeture en invoquant \u00ab la faible fr\u00e9quentation et le loyer tr\u00e8s \u00e9lev\u00e9 \u00e0 Boom \u00bb, selon un chat publi\u00e9 par le groupe Facebook \u00ab Ik zen van Boom \u00bb. L&rsquo;entreprise indique qu&rsquo;elle cherche \u00e9galement un espace plus petit dans la commune pour revenir cette ann\u00e9e.<\/p>\n\n\n\n<p>MyPrice Boom a ouvert ses portes \u00e0 la fin du mois de f\u00e9vrier 2024, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/myprice-pret-pour-ouverture-le-ministre-ouvre-une-enquete\/\">apr\u00e8s une controverse consid\u00e9rable sur les permis<\/a>. Le magasin \u00e9tait situ\u00e9 dans le quartier o\u00f9 <strong>Jumbo<\/strong> ouvrira bient\u00f4t son trente-huiti\u00e8me magasin belge. Il s&rsquo;agissait du troisi\u00e8me magasin du discounter, apr\u00e8s Opwijk et Boussu. Plus tard dans l&rsquo;ann\u00e9e, le d\u00e9taillant a \u00e9galement <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/exclusif-myprice-le-successeur-de-mere-sinstalle-a-anvers-et-a-bertrix\/\">ouvert un magasin \u00e0 Deurne<\/a>. L&rsquo;ambition d&rsquo;ouvrir des \u00ab dizaines \u00bb de magasins suppl\u00e9mentaires en Belgique n&rsquo;a pas \u00e9t\u00e9 concr\u00e9tis\u00e9e jusqu&rsquo;\u00e0 pr\u00e9sent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des surstocks bon march\u00e9<\/h2>\n\n\n\n<p>MyPrice est le nom sous lequel le chasseur de prix russe <strong>Mere<\/strong> tente \u00e0 nouveau de s&rsquo;implanter en Europe occidentale depuis l&rsquo;ann\u00e9e derni\u00e8re. La cha\u00eene vend des surstocks de marques inconnues provenant des pays d&rsquo;Europe de l&rsquo;Est, expos\u00e9s sur des palettes et dans des chambres froides. Elle fait partie du groupe russe (plus pr\u00e9cis\u00e9ment sib\u00e9rien) <strong>Svetofor<\/strong>, qui op\u00e8re \u00e9galement dans des pays tels que la Bi\u00e9lorussie, le Kazakhstan, l&rsquo;Ouzb\u00e9kistan, la Lituanie, la Roumanie et la Pologne.<\/p>\n\n\n\n<p>L&rsquo;entreprise est arriv\u00e9e en Belgique, au Royaume-Uni et en Espagne, entre autres, avec de grandes ambitions en 2022, mais la succursale d&rsquo;Opwijk <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-rideau-tombe-quand-meme-deja-sur-mere-a-opwijk\/\">a ferm\u00e9 ses portes apr\u00e8s seulement quatre mois<\/a>, en partie \u00e0 cause de probl\u00e8mes d&rsquo;approvisionnement et d&rsquo;un sentiment anti-russe. Le d\u00e9taillant a rapidement abandonn\u00e9 dans d&rsquo;autres pays d&rsquo;Europe occidentale \u00e9galement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le discounter russe MyPrice a d\u00e9j\u00e0 ferm\u00e9 les portes de son magasin de Boom. La cha\u00eene, qui n&rsquo;a plus que trois magasins en Belgique, invoque le co\u00fbt \u00e9lev\u00e9 des loyers. <\/p>\n","protected":false},"author":3,"featured_media":110533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[568,1415],"topic":[1295],"region":[226],"class_list":["post-110535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mere","company-myprice","topic-cessation","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MyPrice abandonne \u00e0 Boom - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le discounter russe MyPrice a d\u00e9j\u00e0 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