{"id":11054,"date":"2015-11-13T14:54:05","date_gmt":"2015-11-13T14:54:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-pain-quotidien-et-la-librairie-filigranes-vont-collaborer\/"},"modified":"2015-11-13T14:54:05","modified_gmt":"2015-11-13T14:54:05","slug":"le-pain-quotidien-et-la-librairie-filigranes-vont-collaborer","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-pain-quotidien-et-la-librairie-filigranes-vont-collaborer\/","title":{"rendered":"Le Pain Quotidien et la librairie Filigranes vont collaborer"},"content":{"rendered":"<h2>Une boulangerie en librairie \u2026<\/h2>\n<p>Un bar \u00e0 caf\u00e9 dans une libraire, ce n\u2019est plus une exception. Filigranes exploite d\u00e9j\u00e0 un coin restauration depuis longtemps dans son flagship store monumental de 2.800 m\u00b2 \u00e0 l\u2019avenue des Arts \u00e0 Bruxelles. Fin janvier ce bar caf\u00e9 se transformera en v\u00e9ritable corner \u2018Le Pain Quotidien\u2019. \u00ab Le potentiel est \u00e9norme \u00bb, explique Marc Filipson, patron de Filigranes, dans le journal l\u2019Echo. \u00ab En ce moment l\u2019espace restauration g\u00e9n\u00e8re d\u00e9j\u00e0 un chiffre d\u2019affaires de 600.000 euros par an. Avec une enseigne comme Le Pain Quotidien ce montant pourrait \u00eatre multipli\u00e9. \u00bb<\/p>\n<p>Le corner du Pain Quotidien aura son propre personnel. L\u2019offre sera plus restreinte que dans un Pain Quotidien classique, mais le client y trouvera les produits \u00e0 succ\u00e8s. L\u2019enseigne aura m\u00eame son logo affich\u00e9 sur la fa\u00e7ade.<\/p>\n<h2>\n<br \/>&#8230;et vice versa<\/h2>\n<p>Mais les deux enseignes ont encore un autre projet commun. A l\u2019avenue Lepoutre \u00e0 Ixelles, o\u00f9 \u2018L\u2019Autre Filigranes\u2019 \u2013 un magasin de journaux vendant aussi des bestsellers litt\u00e9raires \u2013 et Le Pain Quotidien sont voisins, \u2018L\u2019Autre Filigranes\u2019 installera un shop-in-the-shop dans la boulangerie Le Pain Quotidien. Date vis\u00e9e : f\u00e9vrier 2016.<\/p>\n<p>Ces premiers projets pourraient bien \u00eatre le d\u00e9but d\u2019une belle aventure, explique Jan Vangoidsenhoven, COO du Pain Quotidien : \u00ab Nous sommes compl\u00e9mentaires au niveau de l\u2019offre, du public, etc. Mais ne nous pr\u00e9cipitons pas : voyons d\u2019abord si l\u2019id\u00e9e fonctionne. Toutefois j\u2019ai d\u00e9j\u00e0 s\u00e9lectionn\u00e9 cinq \u00e0 six restaurants o\u00f9 nous pourrions d\u00e9ployer ce concept. \u00bb Actuellement Le Pain Quotidien compte 29 \u00e9tablissements en Belgique. Les deux enseignes belges n\u2019excluent pas qu\u2019\u00e0 l\u2019avenir leur collaboration d\u00e9passe les fronti\u00e8res.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une boulangerie en librairie \u2026 Un bar \u00e0 caf\u00e9 dans une libraire, ce n\u2019est plus une exception. Filigranes exploite d\u00e9j\u00e0 un coin restauration depuis longtemps dans son flagship store monumental de 2.800 m\u00b2 \u00e0 l\u2019avenue des Arts \u00e0 Bruxelles. Fin janvier ce bar caf\u00e9 se transformera en v\u00e9ritable corner \u2018Le Pain Quotidien\u2019. \u00ab Le potentiel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Pain Quotidien et la librairie Filigranes vont collaborer - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-pain-quotidien-et-la-librairie-filigranes-vont-collaborer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Pain Quotidien et la librairie Filigranes vont collaborer - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Une boulangerie en librairie \u2026 Un bar \u00e0 caf\u00e9 dans une libraire, ce n\u2019est plus une exception. 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