{"id":110558,"date":"2025-01-02T13:29:33","date_gmt":"2025-01-02T12:29:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=110558"},"modified":"2025-01-02T13:29:35","modified_gmt":"2025-01-02T12:29:35","slug":"alibaba-vend-ses-anciens-hypermarches-dauchan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alibaba-vend-ses-anciens-hypermarches-dauchan\/","title":{"rendered":"Alibaba vend ses anciens hypermarch\u00e9s d&rsquo;Auchan"},"content":{"rendered":"\n<p>Apr\u00e8s \u00e0 peine cinq ans, <strong>Alibaba <\/strong>se d\u00e9barrasse d\u00e9j\u00e0 du groupe d&rsquo;hypermarch\u00e9s <strong>Sun Art<\/strong>. Le mois pass\u00e9, le groupe chinois a \u00e9galement vendu la cha\u00eene de grands magasins Intime, m\u00eame si cela s&rsquo;est fait au prix d&rsquo;une perte de 1,2 milliard d&rsquo;euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le bon d\u00e9barras ?<\/h2>\n\n\n\n<p>En 2020, Alibaba a rachet\u00e9 le groupe de grands magasins Sun Art Retail \u00e0 <strong>Auchan<\/strong>, qui avait d\u00e9cid\u00e9 &#8211; en pleine crise Covid &#8211; de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/auchan-cede-ses-activites-chinoises-a-alibaba\/\">se retirer du march\u00e9 chinois<\/a>. Aujourd&rsquo;hui, l&rsquo;entreprise de commerce \u00e9lectronique renonce elle-m\u00eame aux 466 hypermarch\u00e9s et \u00e0 quelques grands magasins : Alibaba vend la filiale au groupe d&rsquo;investissement chinois DCP Capital pour un montant de 1,5 milliard d&rsquo;euros.<\/p>\n\n\n\n<p>Pour Alibaba, la transaction repr\u00e9sente une perte, car le groupe a pay\u00e9 environ 3 milliards d&rsquo;euros pour les hypermarch\u00e9s \u00e0 l&rsquo;\u00e9poque. Non seulement cette situation est typique du ralentissement \u00e9conomique qu&rsquo;a connu la Chine ces derni\u00e8res ann\u00e9es, mais l&rsquo;entreprise est manifestement \u00e0 la recherche de capitaux frais et souhaite se recentrer sur le commerce \u00e9lectronique en tant qu&rsquo;activit\u00e9 principale.<\/p>\n\n\n\n<p>En se retirant du retail physique, Alibaba veut \u00eatre plus fort dans la comp\u00e9tition avec ByteDance, propri\u00e9taire de TikTok, et Pinduoduo, holding de Temu. Alibaba a \u00e9galement <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/alibaba-vend-les-grands-magasins-intime-avec-une-perte-de-13-milliard-de-dollars\/\">vendu les plus de 350 grands magasins d&rsquo;Intime<\/a> en d\u00e9cembre, et l\u00e0 aussi, le groupe \u00e9tait pr\u00eat \u00e0 essuyer une perte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s \u00e0 peine cinq ans, Alibaba se d\u00e9barrasse d\u00e9j\u00e0 du groupe d&rsquo;hypermarch\u00e9s Sun Art. Le mois pass\u00e9, le groupe chinois a \u00e9galement vendu la cha\u00eene de grands magasins Intime, m\u00eame si cela s&rsquo;est fait au prix d&rsquo;une perte de 1,2 milliard d&rsquo;euros.<\/p>\n","protected":false},"author":5,"featured_media":82366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[209],"topic":[282,332],"region":[277],"class_list":["post-110558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-alibaba","topic-acquisition","topic-restructuration","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alibaba vend ses anciens hypermarch\u00e9s d&#039;Auchan - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s \u00e0 peine cinq ans, Alibaba se d\u00e9barrasse d\u00e9j\u00e0 du groupe d&#039;hypermarch\u00e9s Sun Art. 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