{"id":110745,"date":"2025-01-06T17:23:35","date_gmt":"2025-01-06T16:23:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=110745"},"modified":"2025-01-06T17:23:37","modified_gmt":"2025-01-06T16:23:37","slug":"ikea-devient-un-hotel-les-clients-peuvent-y-passer-la-nuit","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-devient-un-hotel-les-clients-peuvent-y-passer-la-nuit\/","title":{"rendered":"Ikea devient un h\u00f4tel : les clients peuvent y passer la nuit"},"content":{"rendered":"\n

Le 24 au 25 janvier, Ikea <\/strong>Belgique lance une action in\u00e9dite : les clients peuvent gagner une nuit\u00e9e dans l’un de ses huit magasins. Avec cette initiative, le g\u00e9ant de l’ameublement met l’accent sur son th\u00e8me pour la nouvelle ann\u00e9e.<\/p>\n\n\n\n

D\u00eener et petit-d\u00e9jeuner inclus<\/h2>\n\n\n\n

Au total, 160 membres de Ikea Family auront la chance de passer une nuit, en compagnie d’un invit\u00e9, dans l’un des magasins belges. Ils pourront m\u00eame faire plus que dormir : le programme comprend un d\u00eener, diverses activit\u00e9s en soir\u00e9e telles qu’une soir\u00e9e cin\u00e9ma et une s\u00e9ance de yoga, suivies d’une nuit dans l’une des chambres de la salle d’exposition. Le matin, un petit-d\u00e9jeuner sera servi et les participants recevront divers cadeaux.<\/p>\n\n\n\n

Les int\u00e9ress\u00e9s peuvent participer \u00e0 un concours en ligne entre le 6 et le 12 janvier pour avoir une chance de gagner. Or, les participants doivent \u00eatre membres du programme de fid\u00e9lit\u00e9 Ikea Family. Le concours s’inscrit dans le cadre du th\u00e8me annuel d’Ikea pour 2025 : \u00ab une meilleure nuit de sommeil pour une meilleure vie \u00bb. Depuis longtemps d\u00e9j\u00e0, de nombreux consommateurs r\u00eavent de passer une nuit dans le grand magasin, comme l’a d\u00e9montr\u00e9 une pr\u00e9c\u00e9dente \u00e9dition chez Ikea Wilrijk en collaboration avec l’\u00e9mission \u00ab De Droomfabriek \u00bb de la VRT.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 24 au 25 janvier, Ikea Belgique lance une action in\u00e9dite : les clients peuvent gagner une nuit\u00e9e dans l’un de ses huit magasins. 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