{"id":110915,"date":"2025-01-09T09:16:44","date_gmt":"2025-01-09T08:16:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=110915"},"modified":"2025-01-09T09:16:45","modified_gmt":"2025-01-09T08:16:45","slug":"lappli-brico-indique-la-localisation-des-produits-dans-le-magasin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/lappli-brico-indique-la-localisation-des-produits-dans-le-magasin\/","title":{"rendered":"L\u2019appli Brico indique la localisation des produits dans le magasin"},"content":{"rendered":"\n

Brico <\/strong>est la premi\u00e8re cha\u00eene de magasins de bricolage en Belgique \u00e0 lancer un \u00ab localisateur de produits \u00bb sur son site web et dans son application. Les clients peuvent voir o\u00f9 ils peuvent trouver un produit sp\u00e9cifique dans leur magasin pr\u00e9f\u00e9r\u00e9.<\/p>\n\n\n\n

\u00ab Des clients plus heureux \u00bb<\/h2>\n\n\n\n

C’est la question la plus fr\u00e9quemment pos\u00e9e dans les magasins de bricolage : \u00ab o\u00f9 puis-je trouver ce produit ? \u00bb. D\u00e9sormais, les clients de Brico trouveront la r\u00e9ponse \u00e0 cette question sur le site web ou dans l’appli : les acheteurs qui se connectent \u00e0 leur compte verront automatiquement l’emplacement des produits dans leur magasin pr\u00e9f\u00e9r\u00e9, mais il est \u00e9galement possible de consulter d’autres magasins. Cette nouvelle fonctionnalit\u00e9 est d\u00e9j\u00e0 disponible dans la plupart des magasins, mais pas chez Brico City – car ces petits magasins de ville n’ont pas d’all\u00e9es num\u00e9rot\u00e9es – et pas encore chez Brico Planit.<\/p>\n\n\n\n

\u00ab Un client mieux inform\u00e9 est un client plus heureux qui sera moins r\u00e9ticent \u00e0 acheter dans l’un de nos magasins \u00bb, explique Brico. L’enseigne esp\u00e8re ainsi r\u00e9duire le nombre de questions simples et r\u00e9p\u00e9titives pos\u00e9es aux employ\u00e9s des magasins, qui pourront alors se concentrer sur des conseils plus personnalis\u00e9s et plus utiles. Brico est la premi\u00e8re enseigne de bricolage en Belgique \u00e0 proposer ce service. IKEA et Decathlon, entre autres, disposent d\u00e9j\u00e0 d’un localisateur de produits similaire. <\/p>\n","protected":false},"excerpt":{"rendered":"

Brico est la premi\u00e8re cha\u00eene de magasins de bricolage en Belgique \u00e0 lancer un \u00ab localisateur de produits \u00bb sur son site web et dans son application. Les clients peuvent voir o\u00f9 ils peuvent trouver un produit sp\u00e9cifique dans leur magasin pr\u00e9f\u00e9r\u00e9. <\/p>\n","protected":false},"author":3,"featured_media":39429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[],"company":[536],"topic":[462],"region":[226],"class_list":["post-110915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","company-brico","topic-innovation","region-belgique"],"acf":[],"yoast_head":"\nL\u2019appli Brico indique la localisation des produits dans le magasin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Brico est la premi\u00e8re cha\u00eene de magasins de bricolage en Belgique \u00e0 lancer un \u00ab localisateur de produits \u00bb sur son 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