{"id":11094,"date":"2015-11-17T13:49:12","date_gmt":"2015-11-17T13:49:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/urban-outfitters-rachete-une-chaine-de-pizzerias\/"},"modified":"2015-11-17T13:49:12","modified_gmt":"2015-11-17T13:49:12","slug":"urban-outfitters-rachete-une-chaine-de-pizzerias","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/urban-outfitters-rachete-une-chaine-de-pizzerias\/","title":{"rendered":"Urban Outfitters rach\u00e8te une cha\u00eene de pizzerias"},"content":{"rendered":"<h2>Une cha\u00eene de mode rach\u00e8te un pizza\u00efolo<\/h2>\n<p>L\u2019annonce du rachat de la cha\u00eene de restaurants <strong>Pizzeria Vetri<\/strong> de Philadelphie par Urban Ourfitters en a \u00e9tonn\u00e9 plus d\u2019un : pourquoi diable une enseigne de mode s\u2019int\u00e9resse-t-elle \u00e0 un pizza\u00efolo ?<\/p>\n<p>La r\u00e9action peu enthousiaste des\u00a0 actionnaires d\u2019Urban Outfitters ne s\u2019est pas fait attendre : tr\u00e8s vite l\u2019action a plong\u00e9 de 7,5%, la plus grosse chute en un seul jour (\u00e0 noter que depuis le d\u00e9but l\u2019ann\u00e9e Urban Outfitters a d\u00e9j\u00e0 perdu plus de 30% de sa valeur boursi\u00e8re). Les investisseurs estiment que cette acquisition confirme que le management ne croit plus en ses propres activit\u00e9s et va donc chercher ailleurs des sources de revenus, plut\u00f4t que d\u2019injecter le capital dans sa propre croissance.<\/p>\n<p>Le m\u00eame soir, apr\u00e8s la cl\u00f4ture de la bourse, lors de la\u00a0 publication des r\u00e9sultats du troisi\u00e8me trimestre d\u2019Urban Outfitters, les craintes des investisseurs se sont av\u00e9r\u00e9es justifi\u00e9es : durant la p\u00e9riode du 1er juillet au 31 octobre le chiffre d\u2019affaires du retailer s\u2019est \u00e9tabli \u00e0 825,3 millions de dollars (pr\u00e8s de 774 millions d\u2019euros) et son chiffre d\u2019affaires comparable n\u2019a progress\u00e9 que de 1%. Un r\u00e9sultat nettement inf\u00e9rieur aux 868,8 millions de dollars et \u00e0 la croissance de +3,4%, qu\u2019avaient pr\u00e9vus les analystes. Apr\u00e8s quoi l\u2019action a plong\u00e9 encore plus bas.<\/p>\n<h2>\n<br \/>Id\u00e9al pour \u00ab attirer les clients en magasin \u00bb<\/h2>\n<p>Toutefois les experts en retail interpr\u00e8tent toute cette histoire de mani\u00e8re totalement diff\u00e9rente. Selon eux, Urban Outfitters \u2013 tout comme bon nombre d\u2019autres retailers \u2013 perd des clients au profit d\u2019internet. \u00ab Pour survivre, les magasins physiques doivent faire la diff\u00e9rence en donnant aux clients une bonne raison de se rendre dans leur point de vente \u00bb, \u00e9crivent Shelly Banjo et Gillian Tan dans leur blog sur le site de l\u2019agence de presse Bloomberg.<\/p>\n<p>Les auteurs citent notamment l\u2019exemple de la cha\u00eene de supermarch\u00e9s <strong>Whole Foods<\/strong>, qui non seulement g\u00e8re ses propres restaurants, mais a r\u00e9cemment rachet\u00e9 la cha\u00eene de sandwicheries en pleine croissance, <strong>Mendocino Farms<\/strong>.<\/p>\n<p>Urban Outfitters n\u2019en est d\u2019ailleurs pas \u00e0 sa premi\u00e8re initiative de diversification : en effet au sein de sa cha\u00eene d\u2019am\u00e9nagement d\u2019int\u00e9rieur et de jardin <strong>Terrain<\/strong>, le groupe g\u00e8re d\u00e9j\u00e0 des restaurants ; et dans son plus grand flagship store \u2013 un v\u00e9ritable \u2018Lifestyle Center\u2019 \u00e0 New York \u2013 le retailer teste un bar \u00e0 caf\u00e9, un coin maquillage et coiffure. Et ce toujours dans le m\u00eame but : attirer des clients, prolonger leur visite en magasin et ainsi augmenter les chances d\u2019un \u00e9ventuel achat.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une cha\u00eene de mode rach\u00e8te un pizza\u00efolo L\u2019annonce du rachat de la cha\u00eene de restaurants Pizzeria Vetri de Philadelphie par Urban Ourfitters en a \u00e9tonn\u00e9 plus d\u2019un : pourquoi diable une enseigne de mode s\u2019int\u00e9resse-t-elle \u00e0 un pizza\u00efolo ? La r\u00e9action peu enthousiaste des\u00a0 actionnaires d\u2019Urban Outfitters ne s\u2019est pas fait attendre : tr\u00e8s vite [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Urban Outfitters rach\u00e8te une cha\u00eene de pizzerias - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/urban-outfitters-rachete-une-chaine-de-pizzerias\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Urban Outfitters rach\u00e8te une cha\u00eene de pizzerias - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Une cha\u00eene de mode rach\u00e8te un pizza\u00efolo L\u2019annonce du rachat de la cha\u00eene de restaurants Pizzeria Vetri de Philadelphie par Urban Ourfitters en a \u00e9tonn\u00e9 plus d\u2019un : pourquoi diable une enseigne de mode s\u2019int\u00e9resse-t-elle \u00e0 un pizza\u00efolo ? 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